After studying Brand Design in Beijing, Xueling first moved to London to complete her two year masters degree in Visual Communication at RCA. After falling in love with London’s bustling culture, Xueling decided to settle here after landing a Designer role at Wieden + Kennedy. During her time at Wiedens, she has designed for clients including Nike, Three, Lurpak and Warner Brothers.

Outside of work, Xueling is an adventurer. She is an outdoor enthusiast, regularly camping, cycling and hiking. In 2018, she volunteered to help build a self sustaining wilderness camp in the Norwegian forest for a local charity.

In 2017, Xueling founded a non-profit agency, Bajiao Studio. A platform to help connect design students with professionals, supporting the transition from study to industry. She hosted a series of livestream lectures and panels, as well as offline workshops.

Xueling is going to Namibia in September 2019 to help the Giraffe Conservation Foundation with their World Giraffe Day campaign. You can read more about her project here.