At Wieden+Kennedy New York, Sam is currently the Account Supervisor on the Heineken US business, focusing on their sponsorship and music activation properties. Previously, she worked on the Target account, helping to manage campaigns to promote their designer collaborations. She originally joined the agency in October 2010 to work on Nokia North America, helping oversee the TV productions for two smartphone launches.
Prior to her time at W+K NY, Sam was at Euro RSCG on the Volvo account, handling their digital campaigns and rollout of a new US website. Additionally, Sam delved into the world of fashion while working on a microsite to promote Lacoste’s Winter 2009 collection, and gained packaged goods expertise on global Reckitt Benckiser brands Clearasil and Veet.
For fun, Sam enjoys continuing to explore NYC (especially trying new restaurants), practicing yoga and travelling when she can. She is grateful to have been chosen for this experience with TIE, and is looking forward to expanding her horizons while working with the National Department of Health of South Africa. You can click here to read about the project.