Xueling Wang

Xueling Wang



Company: Wieden+Kennedy London

NGO: Giraffe Conservation Foundation

Host Comms. Company:


Location: Windhoek, Namibia

Summary of the project: "I worked with Giraffe Conservation Foundation to help build their campaign for World Giraffe Day, in order to raise more awareness for giraffe."

Case Study

After studying Brand Design in Beijing, Xueling first moved to London to complete her two year masters degree in Visual Communication at RCA. After falling in love with London’s bustling culture, Xueling decided to settle here after landing a Designer role at Wieden + Kennedy. During her time at Wiedens, she has designed for clients including Nike, Three, Lurpak and Warner Brothers.

In 2017, Xueling founded a non-profit agency, Bajiao Studio. A platform to help connect design students with professionals, supporting the transition from study to industry. She hosted a series of livestream lectures and panels, as well as offline workshops.

Outside of work, Xueling is an adventurer. She is an outdoor enthusiast, regularly camping, cycling and hiking. In 2018, she volunteered to help build a self sustaining wilderness camp in the Norwegian forest for a local charity.

Xueling is going to Namibia to help the Giraffe Conservation Foundation create a communications campaign for World Giraffe Day. You can click here to learn more about her project, and check out her case study film here.