Mike Alhadeff

Mike Alhadeff



Company: Grey London

NGO: Lar Rejane Marques

Host Comms. Company: Inata

Date: February 24, 2015

Location: Recife, Brazil

Summary of the project: I spent a month in Recife helping LAR build a corporate donor club and help change attitudes about disability within society in general.

Case Study




When Mike Alhadeff applied to go on TIE, he wanted to shake things up a bit. See new places, meet new people, face new challenges. And, of course, he wanted to make a difference. He just didn’t know that he would be such an inspiration for everyone involved in the placement.

Mike arrived in Recife in February 2015 with one challenge: to raise the profile of a charity called Lar Rejane Marques and attract more sponsors to support their cause. Lar Rejane Marques serves as a home for children with disabilities who have been abandoned or abused by their family. And their mission is to help develop these children, while rehabilitating their families or finding them a new one.

On the first day of the project, so many stories were shared and Mike understood this wasn’t a simple task. With his team of students from the experimental agency Inata, he started what would be a month to be remembered.

If you want to be inspired by Mike’s incredible story, grab a cup of tea and have a read of his case study. You’ll be glad you did.