Company: Leo Burnett
NGO: Greenroot Finance
Host Comms. Company:
Date: August 4, 2014
Location: Lilongwe, Malawi
Summary of the project: I spent a month in Lilongwe, Malawi, evolving the GreenRoot brand to allow them to grow their investment portfolio – growth that will help them to provide meaningful financial support for thousands of low-income Malawians.
When applying to TIE, Lorna could relate to Greenroot's proactive approach to helping people. They are a micro-lender based in Malawi, that work to offer sustainable, efficient and lasting financial solutions to Malawians, in order to improve their livelihoods and develop the entire society.
They want to promote systematic change and break the cycle of poverty in Malawi, and Lorna certainly embraced those values while working with Greenroot. And Lorna was inspired by just how much she could achieve when taken out of her comfort zone.
The task at hand wasn't easy. As Greenroot entered their third year of operations, they wanted to have a bigger economic impact and help more people. But to do that, they need to increase their capital base.
After 4 weeks of living and breathing the organization, Lorna and her small team were able to create a brand new Greenroot. Have a read at her case study for more.