Chris Jackson

Chris Jackson



Company: Leo Burnett

NGO: Gestos

Host Comms. Company: Mart Pet

Date: October 1, 2007

Location: Recife, Brazil

Summary of the project: I worked in Brazil for a month developing an ad campaign for an HIV/AIDS NGO.

Case Study



Chris spent a month in the North East of Brazil, working to develop a new communications campaign for an HIV/Aids NGO called Gestos, with their host agency Mart Pet. The brief from Gestos was to: ‘Create a communications plan for the launch of their 15th anniversary in 2008’, as well as to come up with ideas on how Gestos will get the funds to create and run it. Chris found the placement challenging, daunting at times, but overall extremely rewarding. He discovered more about the world of development, learned how to approach communications for HIV/Aids, stretched himself from a professional and personal point of view and created some fantastic work for the organisation. If you’re interested in knowing more click on the case studies link to download his account of his time in Brazil. Check out his Case Study here