Melissa is the lead strategist for JWT Ethos (a societal purpose-led practice), as well as a number of brands. In her role with ethos she has helped build the practice at JWT NY: bringing on board key clients Robin Hood and NAMI, as well as developing ethos’ thought leadership practice.
Alongside her work with ethos Melissa’s the planning lead for Nestlé’s Prepared Foods portfolio. This includes Stouffer’s, Toll House, and Nestlé’s broader initiative for responsible innovation in the food category. At JWT she’s also worked as Brand USA’s Global Insights Director — developing the USA’s first global tourism brand and International campaign last year.
Coming from WPP’s prestigious Fellowship program Melissa’s worked in brand strategy and planning for Landor, Ogilvy & Mather and Y&R, across North America, China and EMEA. In these roles she helped conceive and develop Forbes’ new brand positioning and their first purpose-led brand ranking study, and was awarded a Cannes Silver Lion and Gold Effie for an innovative campaign for the North Face, China.
Before ad land, she started her career as a secondary school teacher in London as part of the celebrated Teach First program, and continues to work as an ambassador for the initiative. You can click here to read about the project she will be working on with Espaço da Criança in Recife, Brazil.