TIE in the

Philippa White Of The International Exchange (TIE): Why We Need More Women Founders & Here Is What We Are Doing To Make That Happen

Authority Magazine, January 5, 2022.

As part of my interview series, I had the pleasure of interviewing Philippa White.

She is the Founder and CEO of The International Exchange (TIE), a world-leading international leadership programme for commercial professionals looking for personal and professional growth through experiential purpose-driven learning.

Following a hugely successful career in advertising working for some of London’s biggest agencies, Philippa launched CPD-accredited TIE in 2006. Philippa is passionate about bringing out the best in people — their humanity, their ingenuity, their mojo — as she believes it will lead to a better world. TIE cohorts receive experiential learning, helping to effect tangible change by working directly with NGOs globally.

Through Philippa’s inspired course design, alumni expand their horizons and push their boundaries. They learn how to step out of siloed thinking, work collaboratively, communicate more effectively, discover their purpose and newfound confidence.


Necessity Is The Mother Of All Invention: How To Reignite Creative Thinking By Philippa White

BeYourOwn, December 23, 2021.

The past two years have been, without a doubt, some of the hardest moments that many people have faced. In their lives and in their businesses. But what you learn when times get tough is often what makes you so much better.

“Necessity is the mother of invention” is a very popular and widely used phrase, illustrating how constraints, the limitations that impact our ability to do something, can be sources of opportunity.

Philippa White is founder and CEO of The International Exchange (TIE), a world-leading international leadership programme for commercial professionals looking for personal and professional growth through experiential purpose-driven learning

So, how can the obstacle become the way? And how can the restriction of certain conditions increase our creativity and innovation? In this article, Philippa gives 5 tips that aim to help you make the most of a tough situation and aid in reigniting your creative thinking.


What’s the point of diversity?

HR in Review Podcast, December 8, 2021.

How do you create a diverse team, while also getting the talent you need? What are the risks to your business in having a team made up of the same types of people and do you know the difference between dyspraxia, autism and dyslexia?

Fantastic guests on this episode – We have a Chief Exec and author of four HR books on diversity, a former chair of the Institute of Directors and a CEO who trains leaders.


The International Exchange Founder Philippa White On a Different Model for Sustainable Change

Climate Talk Podcast, December 6, 2021.

After years of feeling disillusioned working in the advertising industry, Philippa White founded The International Exchange (TIE), which combines the expertise of communications professionals in the private sector with the needs of NGOs to create sustainable change. Listen as she talks to Gaby and Shaila about new projects and the remarkable family member who inspired her to start TIE.


How to amplify your creative thinking

Everybody Roar, December 6, 2021.

While the past two years have been hugely challenging, remember that what you learn during tough times is often what makes you better. The ‘crucible moments’ in our lives – the heat and the pressure – can be hard. But know that heat and pressure also create diamonds.

With every challenge there is opportunity. And the obstacle is the way forward. A chance to learn, grow, and improve. You must think on your feet and get creative. As a result, you discover untapped resources and potential. ‘Necessity is the mother of invention’, as they say.

Creativity is key to helping you find the resources to turn life’s proverbial lemons into lemonade – and thriving as a result. Amplify your creative thinking and you can be more open to opportunities and ready for challenges.

Try the following tips to discover your untapped potential.


20: A Model for Building True Win-Win Partnerships in the International Development Sector with Philippa White

What The Fundraising Podcast, November 25, 2021.

In this episode of What the Fundraising Podcast…

I talk to Philippa White, Founder, and CEO of The International Exchange and a true believer in the power of business and leadership to solve some of the world’s biggest problems.

The International Exchange (TIE) is a personal and professional leadership development program that uses global social challenges to bring out the best in people. By connecting the social world with the commercial environment they create a catalyst for change.

“The quality of our output is influenced by the inspiration we seek”. And there is only so much inspiration in our comfort zones. We need to open up to different people, unfamiliar environments, and leave our silos behind in order to actually make a change.


5 key skills vital for the next generation of leaders

International Releases, November 8, 2021.

We are living at a moment of profound disruption. It has changed the way we work and created unique demands on leaders.

Everyone is adjusting and looking for their role to respond.

Skills that companies previously overlooked, are now essential.

We need professionals who can both think and feel. They need to have direction and vision butmust remain flexible and open to change. Because we know that the fundamentals of the system have to change for a sustainable future to be possible.

What does that future look like? It must stem from our humanity. Our innate sense of right and wrong.

Now, more than ever, we need leaders capable of meaningful change.Leaders who are able to step out of their silos, andbe comfortable with ambiguous situations. Leaders who will challenge the way things are, and fight for more human and responsible business practices.


Inspirational Woman: Philippa White | Founder and CEO, The International Exchange

We Are The City, October 25, 2021.

Meet Philippa White, the Founder and CEO of The International Exchange (TIE), a world-leading international leadership programme for commercial professionals looking for personal and professional growth through experiential purpose-driven learning.

– Tell us a bit about yourself, background and your current role

I was born in South Africa and having grown up in Canada, I have always considered myself a global citizen. Following an exchange program in Thailand, I moved to the United Kingdom, where I worked in advertising.

In 2005, after deciding that those in the private sector are often unable to access their fullest potential when it comes to being both successful members in their field and constructive members of the global community, I moved to Brazil and launched a business on a mission to solve that problem: The International Exchange (TIE). TIE aims to unleash the truest potential of leaders through self-discovery and experiential learning in ways that also positively impacts communities around the world. And I’ve been running the business since.


How to boost your career with intrapreneurship

We Are The City, October 26, 2021.

Do you, like many others, have a niggle that just won’t go away? There is something that doesn’t feel right, but you can’t quite put your finger on it.

You think about changing jobs, maybe trying a new hobby, or perhaps even go back to school. You see yourself doing more, but nothing seems to add up.

You feel as though you’ve lost your mojo.

But what is the answer?


Let me explain.

As a result of the pandemic, the landscape of business has changed.

Where we were is different to where we are going.

But how can we create this future that we know is possible, but hasn’t arrived yet?


Leo Burnett rebrands children’s charity in social initiative tie-up

Campaign, September 24, 2021.

Leo Burnett has reignited its partnership with The International Exchange (TIE), which links the world of commerce to social initiatives, to develop a new brand and video for the VIPLA Foundation, previously Save the Children India.

The charity rebrand will launch today (24 September) across Facebook, Twitter, LinkedIn and Instagram, as well as on the VIPLA Foundation website. The organisation’s new brand identity comes with a new colour palette and tagline: “Grow, learn, flourish.”

The name change to VIPLA Foundation was already planned before the involvement of Leo Burnett and TIE.


Philippa White | Being Amazing Despite…Covid crushing your enterprise

The Do Lectures Podcast, January 14, 2021.

The DO Lectures is an ideas sharing event run out of an old cowshed in Cardigan Bay, Wales. In this series of DO podcasts, Gav Thompson chats to people about how they have achieved their amazing levels of success, as well as uncovering some of the despites that they have had to overcome to get there.

In Gav’s words:
Gav chats to Philippa White. In 2004 Philippa left a career “flogging shit” in advertising in London to set up a social enterprise, The International Exchange (TIE), in Brazil. A leadership program where business leaders from the developed world can help tackle some of the bigger problems in the developing world. The story of TIE is a major amazing achievement that Philippa is rightfully proud. TIE was doing very well and growing nicely. And then Covid struck, and the idea of business people travelling across the world to help developing charities on the ground became impossible. Facing the potential end of her life’s work with TIE, Philippa managed to swiftly pivot the organisation and rebirth TIE as something new and brave (and potentially bigger).


An original approach to leadership training

Market Leader, Quarter 1, 2017.

Perhaps more than ever any other time in history, employees – especially Millenials – are looking for a more meaningful work experience. Conscious of environmental and other social issues as never before, they struggle with trying to do well but also to do good. This is a challenge to employers, who typically meet this need by supporting social values as a company or go further by allowing employees free time to work on charitable enterprises.

However, the job comes first and all good employers offer training in the required marketing skills and, to some extent,
leadership. But as all research in this area has shown, the best way of providing leadership training is to experience it in a real setting.


Why people and companies need to stand for more, Interview with Philippa White, MD, TIE

Hot Topics, November 8th 2016

Hot Topics Contributing HR Editor and former Kantar Millard Brown CHRO Karen Rivoire explores how people and businesses can learn from the approach being taken by Philippa White.


Podcast: Interview with Philippa White

Ice Cream for Everyone, Ep. 15, March 4th 2016

Philippa tells us about The International Exchange. After a successful career working with some of the best advertising agencies including Leo Burnett and BBH, Philippa created TIE in order to leverage the skills of professionals in the communications and marketing industry and put them to use for the benefit of non-profit organisations, often based in developing countries, and help them make a difference in the world.


Needed: A Jack of all trades and master of everything

Market Leader, Quarter 4, 2015

There was a time, not too long ago, when the people who ran advertising agencies had usually worked in such agencies for their entire careers. The same was true in PR, media, research, and design companies. Agency leaders tended to be lifers, who were masters of their discipline.

More than 20 years ago, Martin Sorrell (he was not yet Sir Martin) predicted that in the future, such people would be regarded as dinosaurs.


From Shoreditch to Uganda: advertising in a different context

The Guardian, March 27th 2014

What’s it like to swap an advertising job for a role at a non-profit education programme in Africa? Hanne Haugen tells her story.


Why quitting your job and skipping the country can increase your value

Campaign Live, January 24th 2014

Leaving your desk job is never easy, but if taking a sabbatical to work with an NGO in a foreign country means you come back a fresher, stronger marketer, then nothing should hold you back from the experience, writes Sarah Walker.


for the Media

Philippa White, Founder and CEO of The International Exchange. Click the image for the high-resolution file. And click here for Philippa’s bio.

About TIE

TIE believes in connecting the private sector with the social sector to make lasting change

We link future leaders from the commercial world with social initiatives across the globe and provide a unique platform that is a catalyst to exclusive Leadership Development, whilst creating endeavours that impact organisations, their beneficiaries and local communities.

We love that every professional comes away from our programme with a greater understanding of their purpose and what drives them in their work, seeing the true potential in their abilities, and feeling proud of their profession and the skills they have worked so hard to develop.

Since 2007 we have been developing conscious leaders who are shaping the future of their industries and companies and helping to find revolutionary solutions to some of the world’s most intractable problems.

Our goal is to create better leaders. Better companies. And a better world.

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