Vipla Foundation

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Vipla Foundation was founded in 1988 by Mrs. Vipula Kadri. She was travelling through the city and saw children battling the heavy monsoon in Mumbai, huddled together against the rain. That one sight changed her life. She knew she had to contribute to making things better. It is out of that drive that the vision of Vipla Foundation emerged, that of making India a child-friendly nation.

The organisation acts to help solve some of the biggest problems faced by children in India today. By acting in educational and rehabilitating efforts, they help ensure that children live happy lives, with access to the rights they are entitled to.

One of the major issues emerging in Indian education is increased school dropout rates and low levels of student learning. On top of that, only 1% of children with disabilities have access to school and one-third of most disabilities are preventable (WHO, 2011).

Back at the beginning of the organisation, Mrs. Kadri realised that children had nowhere to go before the age of 6. There was no system to educate them, and as a result, their mothers were unable to work. So she began to train women from communities to run Balwadis (Childcare centres) and out of this emerged their first programme – for children aged 3-6, run by women with basic levels of education.

Vipla Foundation works with children who lack the support they need to do well in school. Their program focuses on building happier classrooms that fosters holistic development of preschool and primary children. The key features of their education programs are individualised attention to each child, increased experiential learning opportunities, intensive teacher training, coaching and mentoring support, stakeholder involvement, and community engagement. They also created an early intervention programme aimed at addressing hearing and speech impairment at an early stage of life, so that the hearing impaired children can engage in conversation and learn in regular schools, thus enabling them to lead independent lives. |


Setting Vipla Foundation apart from other charity organisations

Over the years, through their range of initiatives, Vipla Foundation has improved the lives of thousands of women and children in India. However, although, they were aware of this measurable positive impact of their work, it was clear that there was still a long way to go before they can ensure the wellbeing and safety of every woman and child in India. With this overall goal in mind, Vipla Foundation needed to look at how they can improve their communications and fundraising, and as a result reach out to more funders/partners/collaborators, and boost their outreach numbers.

Following the COVID 19 pandemic, the organisation was in serious need of repositioning, so that they could better set themselves apart from other organisations. Most of their funding efforts were focused on domestic partnerships, but India had been severely hit by the pandemic, which affected their usual routes for contributions. Furthermore, they were needed on the ground then more than ever before, and they needed assistance in developing their identity, honing their messaging and presenting it abroad to potential funders, therefore helping them to create an even bigger impact in their community.

No other organisation works the way that they do, on a three-pronged approach focusing on children with disabilities and providing them with the tools to integrate them into society from an early age. More importantly, no one else has as much experience as they do in this area, having done this incredible work for over 30 years, and they needed help to portray that to larger audiences in an effective way.

So, a team from Leo Burnett London worked with them to develop communications material that helped set them apart from other organisations. The result was a beautiful strategy, and a number of executions that brings the strategy to life, helping showcase the important work they do in the community.

You can watch the video produced by the TIE team for the project below, and you can check out the final case study presentation here: