The South African National Department of Health (NDOH) envisions a long and healthy life for all South Africans and aims to improve health status through the prevention of illnesses and the promotion of healthy lifestyles and to consistently improve the healthcare delivery system by focusing on access, equity, efficiency, quality and sustainability. The NDOH has a number of programmes focusing Diabetes, Heart diseases, Hypertension, Food control, and the Essential Drugs Programme (EDP) that aims to provide equal access to medicines for all South Africans. The NDOH Health priorities consists of National Health Insurance, HIV and AIDS, Tuberculosis, Primary Healthcare and Maternal and Child Health.
In July 2013, Sam Wagner from Wieden+Kennedy NY went to South Africa to work with the Clinton Health Access Initiative (CHAI) and the National Department of Health to find a way to help stop the spread of HIV from HIV positive mothers to their children. The amount of specialized information the mothers needed to know was overwhelming and scattered. Sam identified the need to develop a simple, didactic brochure, where women could find all the information they needed, written in their own language, to carry through their pregnancies. This will help mitigate the occurrence of mother-to-child HIV transmission and improve the lives of thousands of people in South Africa. The brochure is being finished and will circulate in due time, with initial print run of 100,000 copies.