The Kasiisi Project

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The Kasiisi Project was founded in 1997 by Dr. Elizabeth Ross, to help with conservative efforts around the Kibale National Park, in rural western Uganda. The original idea was to work as a bridge between the research-based Kibale Chimpanzee Project and local community. Now, The Kasiisi Project works with several research groups in and around the park to target critical issues for the survival of the forest and support of the local population.

Kasiisi concentrates its efforts in improving education in Uganda, one school at a time. Kasiisi supports early childhood education, promotes environment and health education, provides daily school lunches, trains teachers, encourages literacy through libraries and computer usage, funds secondary school and college scholarships, and addresses the special needs of girls. Today 10,000 primary-school Ugandan children are supported by The Kasiisi Project. |


Strengthening the brand and increasing the sustainability of the Project

In October 2013, Hanne Haugen from Wieden+Kennedy London went to Uganda to with Kasiisi. She developed a business and communications strategy, aiming to strengthen the brand and the sustainability of the Ugandan administration, making it completely self-supporting. This will help to ensure the Kasiisi Project will be able to continue its mission to cultivate a population of healthy, well-educated men and women who have good jobs, who reinvest in their communities and who care about the conservation of Kibale National Park. You may read more about Hanne’s placement in her blog.

In more isolated or less developed communities, having a foreigner there is a bid deal, especially for the childrentumblr_inline_mwifexcMmI1s7sjzk


Creating a brand for Project Guesthouse

To help with the conservative efforts around the Kibale National Park, The Kasiisi Project have been working with local communities for more than 15 years. They provide education and development opportunities for the children in order to help develop the communities while protecting the forest, and today, more than 10,000 primary-school Ugandan children are supported by The Kasiisi project.

As for most NGOs, it’s always a challenge to raise enough funds to cover the operational costs and the budget for specific projects. An alternative way to generate funds found by the directors was to create a Guesthouse, to host tourists and researchers visiting the Kibale Park. Plus, it gives Kasiisi the opportunity to talk about their work to different people, and inform them about the conservation efforts in the park.

Andrew Connolly, from BBH, went to Uganda to work with Kasiisi and help them promote the Guesthouse. He created a brand and short term marketing plan for them. Read more about Andy’s placement on his case study.

kasiisi guesthouse brand

andy presenting


Repositioning the Kasiisi Guesthouse

Amy Kilty, from Wieden+Kennedy London, went to Uganda to work with Kasiisi and help them reposition their Guesthouse. She helped them build a strategy for it so that it could become a more sustainable business and continue Kasiisi Project’s work, delivering education and support for children living around the Kibale National Park.

She left Kasiisi with a thorough marketing strategy for their Guesthouse that will allow the organisation to secure a more stable source of income, through international visitors to Kibale National Park.

You can read more about Amy’s placement on her page.