JOCC is a grassroots community development organization, based in Blantyre, a rural area in Malawi. Their mission is to support community driven programmes that assist HIV/Aids orphans, vulnerable children and their families, and their main project involves education and early childhood development. They work to give each child the best start in life they possibly can.
JOCC was at a turning point as an organisation, transforming from a small charity into a professional development NGO. Needs on the ground were also evolving, and in particular, there had been a shift in people’s understanding and expectation of education, a seed that had been growing over that time, and since the mid 90’s when free primary education was introduced.
AK Parker from BBH London went to Malawi in January 2018 to help bring to life JOCC’s education programme, through a cohesive communication strategy that will reach new students and facilitate donor engagement, contributing to programme development, increased support and long term change. You can read more about her story here.