The Golden Baobab

TIE projects with


The Golden Baobab Prize is a literary award that addresses the issue of insufficient quality children’s books in Africa by discovering, nurturing and celebrating promising writers of African children’s literature. They are driven to their work by various factors. One of these is the grim statistic about children’s literature in Africa. UNESCO’s basic principle, “full and equal opportunities in education for all,” remains unattained in Africa. According to Scholar Edgar Arthur, “at a time that Britain was producing 2000 children’s titles a year, Nigeria barely produced 60.”

The Golden Baobab works to change this. They dream to see a world filled with wonder and possibilities, one African children’s story at a time. |


Raising The Golden Baobab’s profile

In November 2012, the Director of Content Strategy & Development at Mindshare New York, Tiffany Winter, worked with everyone at The Golden Baobab. The objective was to create a campaign to raise awareness of their work and raise their awards profile. All this to help them inspire the creation of African children’s books that will be in school curricula and bookstore shelves all over Africa and across the world.

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Long term strategy for The Golden Baobab Prize

In March 2016, Scott Brenman, a Strategist Director at MEC, set off to Ghana to start his TIE journey with The Golden Baobab Foundation.

The challenge was to find an sponsor for the annual Golden Baobab Prizes, that celebrate the best writers and illustrators and honor them with a prestigious award and cash prize.

Not an easy task, but also not impossible.

Click here to read Scott’s case study to learn more about this amazing story.

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