Gestos defends the human rights of HIV-positive individuals and populations vulnerable to STDs and HIV/AIDS in Brazil. They produce and utilize knowledge in various fields, acting in the areas of Education, Communications and Public Policy from the perspective of sexual citizenship, gender equity and social justice.
TIE worked with Gestos by bringing Chris Jackson from Leo Burnett to develop a communications campaign for them in October 2007. The objectives of the placement were to create a communications plan for the 15th anniversary of Gestos in 2008 and to come up with ideas for how they were going to get the funds to create and run it. Different from other NGO campaigns that seek financial help, the one that Chris developed alongside with the local agency for Gestos highlighted the fact that respect towards those living with HIV/AIDS was more valuable than money. You can read Chris’ case study here.