In 2002, the Clinton Health Access Initiative (CHAI) began as the Clinton HIV/AIDS Initiative to address the HIV/AIDS crisis in the developing world and strengthen health systems there. Taking the lead from governments and working with partners, CHAI has improved markets for medicines and diagnostics, lowered the costs of treatments, and expanded access to life-saving technologies — creating a sustainable model that can be owned and maintained by governments. CHAI has since expanded this model to increase access to high-quality treatment for malaria, accelerate the rollout of new vaccines, and lower infant mortality. On January 1, 2010, CHAI became a separate nonprofit organization.
In July 2013, Sam Wagner from Wieden+Kennedy NY went to South Africa to work with CHAI and the National Department of Health (NDOH) to find a way to help stop the spread of HIV from HIV positive mothers to their children. The amount of specialized information the mothers needed to know was overwhelming and scattered. Sam identified the need to develop a simple, didactic brochure, where women could find all the information they needed, written in their own language, to carry through their pregnancies. This will help mitigate the occurrence of mother-to-child HIV transmission and improve the lives of thousands of people in South Africa. The brochure is being finished and will circulate in due time, with initial print run of 100,000 copies. You may read Sam’s case study here.