Founded by a retired WNBA basketball player and UNICEF Goodwill Ambassador, the Clarisse Machanguana Foundation (CMF) aims to challenge the status quo in Mozambique and create opportunities for youth across the country through sport, education and health.
Working with schools and communities, CMF builds mentors, activists and future leaders of Mozambique, acknowledging that without a healthy body, a sound mind and good education all other efforts to support youth development are incomplete. Clarisse Machanguana lends her voice and experience to inspire youth, building their self-esteem and creating opportunities for them to thrive. Using her exceptional ability as a role model, Clarisse engages and motivates young people to listen and learn. She leverages her position to bring other socially influential personalities on board, creating impactful messaging and images.
Tom Fraser from Saatchi & Saatchi spent a month in Maputo, Mozambique, working with the Clarisse Machanguana Foundation, helping Clarisse and the team to create a complete communications strategy to be rolled out at national level, aiming to break stereotypes against HIV and empower youths through education. You can read more about Tom’s project here.