Posts by Philippa White

1.07.2014

Barefeet meets Grey, and it’s a spectacle!

Last week, our favourite Zambian organisation, Barefeet Theatre, made the rooftop of Grey NY the last stop of their U.S. performance tour. And it was amazing! Check out all the photos on Grey NY’s Facebook page. As you may remember, Holly McGavock and two other Grey colleagues went to Zambia to develop a communications strategy last year. And this year we’re continuing the story with Sam who will be heading out in October. It’s not often that the NGOs we work with manage to connect with their Agency partner in this way. Not only did Sam get to meet Barefeet personally before embarking on her journey, but the rest of the agency got to meet them, and host a performance made just for them! Absolutely fantastic. All of it. We just wish we also could have been there.

[Keep Reading]

30.06.2014

A pretty damn good reason to feel proud of our industry

Life can get crazy sometimes. Most of us work super hard to ensure we make our mark in some way. And sometimes, amongst all of the craziness, it’s hard not to get bogged down by daily stress, and see the big picture. But it’s so important to always be clear of that big picture. Things have been pretty busy, and a little stressful, in our world as we juggle our work-load and everything that is happening in Brazil at the moment. But we received some incredible results from one of our NGO partners in Malawi the other day that put everything back in perspective. And reminded us of the real force of our industry, the skills we have, the importance of what we do, and the power we all have to make a real mark on the planet. In November of 2012 Trevor Gilley from W+K New York set off to Malawi, Africa, to work with an organisation called Hestian, a small environmental business that was set up to tackle the climate challenge through the promotion of fuel-efficient technologies that meet specific needs of Malawians, in one of the most...

[Keep Reading]

19.06.2014

Grey NY is sending Samantha Miller on TIE in October 2014

Sam Miller started at Grey as an Assistant Account executive in 2010 on Latisse and then moved as an Account Executive to the Energizer Personal Care brands Banana Boat, Hawaiian Tropic, Wet Ones and Litter Genie. With a passion for digital marketing, Sam worked on the enterprise level website development program for Energizer and was promoted to Supervisor on the Playtex Sport and Gentle Glide businesses in addition to Playtex Infant Care and Fresh + Sexy. Sam is currently an Account Supervisor on the GSK Eno brand (Global version of Tums) managing overall brand strategy, digital and global campaigns for India, Brazil, South Africa, LatAm and multiple markets in Asia. In 2013 Sam served as the Account Management representative at SXSW Interactive. Sam was also selected to attend Digiday’s Innovation Summit for digital marketers. Sam received her B.A. Political Science at the University of Mary Washington where she spent six months studying Mandarin in Beijing, China. Sam has a passion for global travel and cuisine, soccer, classic films and would like to adopt lots of dogs. Sam will be working with Barefeet Theatre, in Zambia and keeping the momentum going...

[Keep Reading]

17.06.2014

After Nicolas’ campaign, Grupo Ruas e Praças was connected with Canadian brand Garçon Model. See what they are up to.

One of the many aspects of TIE is that we help brands stand for more and give back to the world. This is something consumers expect more and more of from the brands they relate to. And this is exactly what is happening with a Canadian underwear brand and one of our TIE partners – a Brazilian NGO called Grupo Ruas e Praças. After the huge success of Nicolas‘s campaign last November for Grupo Ruas e Praças, the Canadian brand reached out looking for a partnership during the World Cup in Brazil. With the world’s focus turning to Brazil, Garçon Model is re-launching its sell-out Brazil national flag coloured trunks in time for the event. And all profits from the Brazil trunks will be donated to Grupo Ruas e Praças to help support homeless children living on the streets of Recife, one of the host cities of the event. Grupo Ruas e Praças believes in the dreams and potential of each street child. TIE and Garçon Model have made it easier for them to support those children’s dreams and nurture their talents. Read more about it here!

[Keep Reading]

12.06.2014

Help Barefeet ‘break a leg’

Did you know there are over 500,000 children living on the streets of Zambia? That’s right: half a million children with no one to look after them. Also, over 30% of all children in Zambia are orphans. You probably imagined that those numbers overlap, and you are right. But, as we have learned over the many TIE campaigns, there’s more than misery in the streets. There are dreams, and voices, and stories, and so much potential. The Barefeet Theatre sees that. They are an outward looking cultural movement founded in Zambia in 2006 by a group of Zambian and Irish artists, that works to enhance the lives of at-risk children and youth in Zambia. Barefeet provides them creative opportunities to express themselves and achieve their full potential. It started as simple theatre workshops for street children, that aimed to educate them about important topics, such as HIV/AIDS, violence, health, drugs and alcohol and children rights and to redirect them to Children Centers and get them out of the streets. Now it has grown organically into a vibrant, exciting and ground breaking organization. Barefeet uses the power of art, performance and...

[Keep Reading]

12.06.2014

The Womanity Foundation wants to end gender-based violence. You can help them with that.

Gender inequality is a cruel reality is almost every country in the world. Many times, it goes unnoticed by government organs and many societies still find it normal. Even though there have been some progress over the last two decades, in most countries, women are less likely to have active participation in the labor market than men are. They are also likely to earn less money than men in “equal” job positions. Guided by its vision to contribute to a world where all women and men have equal and full social, economic and political participation, the Womanity Foundation undertakes to empower girls and women to shape their future and accelerate progress within their communities. Since 2005, the Womanity Foundation has been identifying local needs, designing plans of action and implementing those initiatives. Womanity has a hands-on approach and their goal is to empower girls and women in their communities all over the world. The very first initiative took place in Morocco, where Womanity helped girls as young as 6 years old working as domestic employees for their husbands. They helped them to go back to their families and to school....

[Keep Reading]

2.06.2014

7 Proven Ways to get the Most from your Top Talent

You know who I’m talking about. Those fire-starters sitting in your office; the ones that will eventually have a profound impact on innovation and performance; the ones that will end up thinking differently, acting differently, and then achieving extraordinary success. But how do you unleash their potential? How do you channel their energy? Especially within the constraints of a big company or corporation? It’s not easy, is it? As Heidi Kikoler, League of Intrapreneurs advisor and TIE Leadership Coach says, “Pushing against the status quo is tough work. Companies are like biological organisms, they’re naturally wired to resist ‘foreign DNA’ and new ideas.” But here is the hard truth. We all know that companies, and our industry, need change. That’s the very thing that will ensure their survival. Change is essential, but not easy. And it’s risky – for everyone involved. For the person driving it, as well as for the organization in question. As you know, our goal with TIE is to inspire those innovators, change makers, future Intrapreneurs and Social Intrapreneurs of the Communications world. To change the way the industry works, behaves and thinks from the inside,...

[Keep Reading]

2.06.2014

TIE Future Leaders Forum 2014

We believe the communications industry has what it takes to change the world. Our skills are some of the most powerful on the planet, and our Future Leaders Forum 2014 was an opportunity to give you a small glimpse into just what is possible if you’re provided the right tools. TIE creates campaigns that change the world. And we develop leaders that are helping to shape the future of the industry. It doesn’t get better than this. We had a fantastic turn out and couldn’t have asked for a better line-up of speakers. Thanks to everyone that got involved! Also a big thank you to our generous sponsors BBH and WPP who helped make the evening possible. And the good news is, if you were not able to join us for the Forum, you can have access to all of the slides, pictures and the filmed versions of the presentations from the evening! Check out the great PICTURES taken on the day to get a real taste for the evening. Click HERE to see the slides. Check out the videos below – just click on the video you’d like to...

[Keep Reading]

15.05.2014

WPP is sending Milla Chaplin from Mindshare on TIE in 2014

Milla Chaplin has been based at Mindshare Worldwide working across both the BP and Nestle accounts in a hybrid account handling and strategy role for a little under 2 years. She entered into the communications industry by way of the WPP Fellowship, completing three fantastic years in London, New York and Beijing and has now settled back in the UK to further her career in Media. During her time on the Fellowship, Milla had the opportunity to spend a year with Added Value in London working on cultural insights and brand consultancy across a number of clients. She then moved to New York to take up a Client Manager role in branding and design at Landor, working on the Diageo business, and finally spent a year at JWT in Beijing, where her principal responsibilities were on the Shell account. A linguist at heart, Milla has a degree in Mandarin Chinese and German from the University of Leeds, and has spent several years in Asia; studying in Taipei, working in Shanghai and Beijing, and travelling extensively in South East Asia. All of which are a long way from her family home...

[Keep Reading]