Doing good makes our work better.
The quality of our output as communications professionals is influenced by the inspiration we seek.
And there’s a limit to how much inspiration a trip to Pret A Manger at lunchtime can provide.
The communications industry specialises in behaviour change. That’s our stock in trade.
And the industry is waking up to the power of our skills not only to sell stuff, but to also make a real, positive impact on people’s lives.
But the key is figuring out how people in our industry can think differently, so that they can start to find revolutionary ways to use their skills to help change the world for the better.
To get out of the humdrum of life.
And to find those opportunities that shake things up a bit.
And, well, that’s our mission with TIE.
Keep reading for a window into what you may see on TIE, that may just get you thinking in a slightly different way.
Enjoy the journey!
The people in many African countries rely on firewood for cooking and heating. This is one of the fuel efficient stoves that requires a lot less wood – meaning less smoke in the kitchen and less trees being cut.
As deforastation grows, people spend more time and money to have access to firewood. Creating smart and sustainable solutions can have a real impact on people’s lives. For example, meaning they have more time to work, than spending time cutting down trees to cook their supper.
These 2 pictures are only 18 months apart. Sustainable solutions, like permaculture, can make a huge difference to people’s lives, land and communities. This is in Malawi, one of the driest and poorest countries in the world. The lush land, now with more food and water, was created by implementing permaculture practices. Something more and more communities are getting involved with – with mind-blowing results..
Women empowerment is one of the most powerful tools to bring social change. By empowering a woman, the entire community benefits.
This is a highly populated community in Recife, Brazil. These people live on this river in houses that sit on stilts. This is one of the most polluted rivers in the country. Sewage is pumped into the water, yet these people drink this water, bath in this water, wash their clothes in the water, and use it for cooking. Diseases born from contaminated water are some of the highest causes of death in this region. A social enterprise has just sprung up in the region that is looking at naturally purifying these bodies of water.
Income insecurity leads to food insecurity. In Recife (Brazil), many children survive by eating what they can find in the garbage.
In the suburbs of Recife, it’s common for children to play on the streets.
Garbage picking is very common in developing countries. Many people pick through the garbage to find recyclables, which can then be exchanged for money. Some organizations try to empower these people and create profitable business for them.
Women in a local NGO making handcrafts to generate income. A wonderful way to empower the women in these communities.
Involving the beneficiaries in the creation of a communications campaign is a powerful way to ensure the success of the experience and the results.
Involving the beneficiaries in a social campaign is a great way to bring an unique energy to the campaign
In local communities in Brazil, bike advertising are a very popular (and loud) way to get a message heard.
Being resourceful is a must during a TIE placement. For this short film, the team used members of the NGO as actors.
Social change comes in many different forms. This NGO transforms the lives of street children by teaching them about performing arts.