Inés is a passionate person who loves people: in her 30+ years at Leo Burnett as a Global Strategic Planner she interviewed people in their natural habitats all over the world to uncover the provocative nuggets that allow us to understand people from inside‐out. Her curiosity and out-of-the-box thinking led her to uncovering insights needed to understand marketing or creative challenges, inspiring teams to come up with unexpected ideas and solutions. In 2005 she was “bitten” by the coaching bug taking her passion for human understanding a step forward helping and inspiring people to identify and change what holds them back from achieving or fulfilling their true potential as human beings and professionals. She obtained her Coach Training Institute (CTI) Professional Co-Active Coach Certification (CPCC) in 2012 and was an active member of the internal Leo Burnett Worldwide coaching team in which she mentored Senior Leadership Program participants. Currently, retired from the advertising world, she coaches Executive Master Business Degree students at Tampa University, Fl. As Strategic Planner and as a Coach, Ines has a unique capability for empathy, for listening and unearthing what has not yet been articulated bringing it up with clarity and insight. Her sense of humor, her courage in challenging clients to look at issues and opportunities using unexpected perspectives has helped them to keep honest with themselves and focused.