Charlie Dawson

Charlie established The Foundation in 1999 with the aim of helping organisations be more sustainably successful by being customer not financially led. His original inspiration came from working on a new car company launch, Daewoo, that did this by happy accident to great effect, breaking records for speed of growth and disrupting an inward-looking market. Since then he’s learned a lot and is now writing it down in a book, hopefully emerging in 2021. Charlie previously worked in advertising and has a degree in Manufacturing Engineering from Cambridge, possibly explaining his enthusiasm for cars that look nice but don’t work.