Charlie established The Foundation in 1999 with the aim of helping organisations be more sustainably successful by being customer not financially led. His original inspiration came from working on a new car company launch, Daewoo, that did this by happy accident to great effect, breaking records for speed of growth and disrupting an inward-looking market. Since then he’s learned a lot and is now writing it down in a book, hopefully emerging in 2021. Charlie previously worked in advertising and has a degree in Manufacturing Engineering from Cambridge, possibly explaining his enthusiasm for cars that look nice but don’t work.