The first D&AD White Pencil was awarded last night by an esteemed panel of judges at the Royal Institution in London. For 50 years, D&AD has inspired and celebrated the best in global design and advertising. As businesses and brands respond to changes in consumer behaviour and strive to play an active role in delivering positive social change, creativity has a more critical role than ever. The first new award in D&AD’s history was created to reward an idea that has a genuine social impact. Read on…