projects

Help SomosProfessores keep funding classroom activities that provide students with new and exciting learning experiences, boost teachers’ self-esteem and minimize the inequality of opportunities in the Brazilian public school system

SomosProfessores is a small non-profit organization based in Recife (State of Pernambuco, Brazil) founded by teachers with the mission of ensuring high-quality public education in Brazil. Since 2015, they promote innovative teaching practices in the local public school system by encouraging society to engage more actively with the work of dedicated teachers and help them develop their full potential with the support of their community. They accomplish this through their own crowdfunding platform for public school teachers. SomosProfessores’ purpose is to ensure equal access to high-quality education in Brazil, one project at a time. They work to provide every student with the tools and experiences they need to discover and fulfill their education. First, they work together with teachers and school directors to understand their needs and budget all the tools they need to put forth their classroom projects. Then, they help them find those who are willing to fund their ideas. In the process, they give society an unprecedented opportunity to know exactly how they can help a school in need and even follow the impact of their contributions. SomosProfessores was founded by nine people, none of which had any previous experience running a business, profit or non-profit. Most of them were teachers. It was all new and there was always so much to do, that for a long time they focused on “doing” instead of “planning”. They first figured out the website and then, the logistics: how to get inside the schools, how to analyze and budget projects, how to keep financial records of everything, but to also film, photograph and share everything they could. They didn’t know much about management, communication or business strategy, but they did the work for a couple of years and, even with a few mistakes, they have built a good foundation for the growing community of teachers, students and donors. This TIE project will help them create an overarching communications strategy to help the organization reach its main stakeholders, increase their community of supporters (from individuals to organizations) and communicate their impact effectively. Susan Min from VMLY&R is going on TIE in 2019 to help SomosProfessores with their work. You can read more about her here.
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Help the Mobility Foundation advocate for people with disabilities and for people living with HIV/AIDS in rural areas in Ghana, giving them the opportunity to improve their lives and contribute to their communities

According to the World Health Organisation, there are about 2,500,000 people with disabilities in Ghana. In large cities, like Accra, you can see some progress in terms of the support offered to this part of the population. But when you go further away from the cities, the situation is very different. Very few schools are prepared to welcome children with disabilities, which has lead to a huge gap in opportunities and access to rights to disabled people. They end up becoming burdens to their families because they didn’t have the opportunities to develop themselves and become healthy members of society.

The Mobility Foundation works to reduce this gap. By advocating for people with disabilities and for people living with HIV/AIDS in rural areas in Ghana, the organization is improving the lives of thousands of people and giving them the opportunity to improve their lives. Working on a very grassroots level, the Mobility Foundation can see the needs of people very closely and work to address them. 

The Mobility Foundation is a non-governmental organization operating in the Northern and Volta regions of Ghana. It was formed in 2004 and has its main office in the Tamale Metropolis, serving the Mion and Sagnarigu districts, and a Nanumba South Office, serving Nanumba North and Kpandai districts. It was founded as a response to a growing perception that traditional development interventions failed to address the needs of vulnerable people in the country.

Despite its successful track record in serving some of the most vulnerable communities in Ghana, the Mobility Foundation is still not well known by the general public. Other parts of Ghana, including a large number of potential donors and program beneficiaries, are not aware of the activities run by the organisation.

This has posed a massive restriction on their fundraising efforts from individuals and companies in the region. This TIE project will help them improve their communications, so they can better connect with the communities they serve and be in the forefront of their minds as a way of providing humanitarian service in the region. They want to learn more about communication models and tools to bring the delivery of their services to the next level.

Albert Gentry from VMLY&R New York is going to spend a month in Ghana working with the Mobility Foundation. Stay tuned for updates!

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Help save ocean giants from extinction, while protecting ocean biodiversity of marine ecosystems and engaging local communities as part of the solution

The Marine Megafauna Foundation (MMF) is an organization based in Mozambique, whose objective is to save ocean giants from extinction. They focus on the research and conservation of key threatened marine species. Their main focus is the ‘Marine Megafauna’, which are large marine species such as sharks, rays, marine mammals and turtles. These animals are key components of marine ecosystems but, as they are long-lived and have low reproductive rates, their populations are usually the first to be reduced by human pressures. 

MMF develops pioneering research to develop and implement long lasting conservation solutions that allow these species to rebuild their populations. MMF was developed to research, protect and conserve populations of threatened marine species along the eastern coast of Africa. They have since expanded globally and now in 2018, conduct research in six continents and now have a permanent presence in Indonesia. 

In 2018 MMF launched MEGA expeditions, an opportunity for dive tourists to go on expeditions with MMF in Mozambique.  This was deemed the most effective way for MMF to generate organic revenue to cover overhead costs and ensure its sustainability, from research done by a Stanford researcher.  

This TIE placement will help them tell the story of these new expeditions, helping raise awareness for their conservation efforts and bring more financial resources that will guarantee the long-term impact of their work.

Mika Singh from WPP is going to spend a month working with MMF, helping them develop a communications strategy to raise awareness of MEGA Expeditions in order to raise much needed revenue to keep the organisation sustainable. Stay tuned for updates!

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Improve the lives of children living on the streets of Zambia, by empowering and inspiring them through the transformational power of creativity and arts

Barefeet Theatre is an NGO built by a team of artists to share their creative disciplines with young people, with the sole purpose of bringing about change and human development. They are an outward looking cultural movement founded in Zambia in 2006 by a group of Zambian and Irish artists who met by chance (some would say fate), and began to collaborate creatively together, delivering theatre workshops with children living on the streets. The workshops were a great success, and many children came off the streets and into the Children’s Centres as a direct result of engaging in the workshops.

Barefeet Theatre is committed to contributing to the development of the children living on the streets, previously on the streets or at risk of going to the streets of Zambia, into physical, healthy, cognitively and socially competent young people. Through the theatre for development methods of play, creatively and self-expression, Barefeet offers these children opportunities for divergent thinking and encourages them to believe in their own capacity to be creative and make positive life choices. Many of the Barefeet members have themselves lived on the streets and grown up in the very Children Centres that they now deliver workshops in, acting as fantastic inspirational role models for the children and youth they work with.

Over the past years Barefeet has grown organically into an organisation working with multiple partners in Lusaka. One of the areas which has grown extensively is the Barefeet Performance Company. The performance company is the income generating wing of Barefeet and is responsible for almost half of the total revenue, which is used to pay their core costs. Apart from the core costs, this money goes towards Barefeet Programs. Most of their core programs are not externally funded and are financed solely by the income generated by the performances.  

With this TIE placement, Barefeet hopes to create a strategy to scale their income-based revenue model, based on their performances and workshops. This will include co-creating a solid business plan for the performance company, thinking of the long term sustainability and network they can build to really make an even bigger impact in Zambia.

Cheryl Binnis from LV= is going to spend a month in Zambia working with Barefeet Theatre. Stay tuned for updates!

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Help SomosProfessores keep funding classroom activities that provide students with new and exciting learning experiences, boost teachers’ self-esteem and minimize the inequality of opportunities in the Brazilian public school system

SomosProfessores is a small non-profit organization based in Recife (State of Pernambuco, Brazil) founded by teachers with the mission of ensuring high-quality public education in Brazil.

Since 2015, they promote innovative teaching practices in the local public school system by encouraging society to engage more actively with the work of dedicated teachers and help them develop their full potential with the support of their community. They accomplish this through their own crowdfunding platform for public school teachers. 

SomosProfessores’ purpose is to ensure equal access to high-quality education in Brazil, one project at a time. They work to provide every student with the tools and experiences they need to discover and fulfill their education.

First, they work together with teachers and school directors to understand their needs and budget all the tools they need to put forth their classroom projects. Then, they help them find those who are willing to fund their ideas. In the process, they give society an unprecedented opportunity to know exactly how they can help a school in need and even follow the impact of their contributions.

SomosProfessores was founded by nine people, none of which had any previous experience running a business, profit or non-profit. Most of them were teachers. It was all new and there was always so much to do, that for a long time they focused on “doing" instead of “planning”. They first figured out the website and then, the logistics: how to get inside the schools, how to analyze and budget projects, how to keep financial records of everything, but to also film, photograph and share everything they could.

They didn’t know much about management, communication or business strategy, but they did the work for a couple of years and, even with a few mistakes, they have built a good foundation for the growing community of teachers, students and donors.

However, in the past few years they have learned that they can’t get the resources necessary to keep doing their work without a solid plan for the future. This TIE project will help them create a long term sustainable plan for the organization, with better growth strategies that will lead to more funding, more projects and more impact on the school system.

Cameron Milne from WPP is going to spend a month in Brazil working with SomosProfessores. Stay tuned for updates!

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Help save ocean giants from extinction, while protecting ocean biodiversity of marine ecosystems and engaging local communities as part of the solution

The Marine Megafauna Foundation (MMF) is an organization based in Mozambique, whose objective is to save ocean giants from extinction. They focus on the research and conservation of key threatened marine species. Their main focus is the ‘Marine Megafauna’, which are large marine species such as sharks, rays, marine mammals and turtles. These animals are key components of marine ecosystems but, as they are long-lived and have low reproductive rates, their populations are usually the first to be reduced by human pressures. 

MMF develops pioneering research to develop and implement long lasting conservation solutions that allow these species to rebuild their populations. MMF was developed to research, protect and conserve populations of threatened marine species along the eastern coast of Africa. They have since expanded globally and now in 2018, conduct research in six continents and now have a permanent presence in Indonesia.

MMF realised that, in order to ensure sustainable conservation solutions were upheld, they had to work to bridge the knowledge gap in local communities. By providing them with information and the opportunity to contribute to marine conservation, MMF engages communities to be part of the solution.

Through their education and training programs, they want to change perceptions of the ocean from a source of income and food to an improved understanding of marine life; to provide information about sustainable fishing practices and alternative livelihoods; and to inspire a new generation of Ocean Guardians.

This TIE placement will build a strategy to raise awareness of MMF’s educational programme, in order to mobilize interest and local support for their marine conservation initiatives.

Matt Roach from Anomaly is going to spend a month in Mozambique working with MMF. Stay tuned for updates! 

 

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Help the Clarisse Machanguana Foundation create opportunities for Mozambican youth, empowering them and strengthening their self-esteem through sports, education and health programs

Mozambique has a population of about 28 million people, of whom 46% are under the age of 15 and facing increasing social, health and education challenges.

The school dropout rate in Mozambique is very high, particularly for girls. Literacy rates are 56% for Mozambican girls, 15-24 years old, according to UN figures. 3 in every 5 Mozambicans have HIV but do not know of their positive status. And 60% of people on treatment stop taking their ARVs within 18 months. Studies show that a major barrier to keeping people on treatment is stigma, the fear and shame they experience related to their HIV positive status.

Founded by a retired WNBA basketball player and UNICEF Goodwill Ambassador, the Clarisse Machanguana Foundation (CMF) aims to challenge the status quo in Mozambique and create opportunities for youth across the country through sport, education and health.

Working with schools and communities, CMF builds mentors, activists and future leaders of Mozambique, acknowledging that without a healthy body, a sound mind and good education all other efforts to support youth development are incomplete. Clarisse Machanguana lends her voice and experience to inspire youth, building their self-esteem and creating opportunities for them to thrive. Using her exceptional ability as a role model, Clarisse engages and motivates young people to listen and learn. She leverages her position to bring other socially influential personalities on board, creating impactful messaging and images.

They realized that the work has to be deepened: they need to eliminate the stigma around HIV and AIDS in order for people to attend testing and treatment centers without fear of discrimination. For this reason CMF wants to organize another national campaign that will take place in 2018/2019, called ‘Anda Comigo’ (‘Walk with Me’ in English). For this campaign, the foundation’s president has vowed to walk the entire length of the country (2.600 km!), mobilizing artists, social influencers as well as government officials so that the entire nation understands that this is a cause that affects them all.

This TIE placement will support CMF finalize the concept of the ‘Anda Comigo’ campaign, helping them design a solid communication strategy that will leverage local and national media, as well as drafting an international media strategy to support their fundraising efforts. Tom Fraser from Saatchi & Saatchi is going to work with CMF in 2018. Stay tuned for updates!

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Help Chance for Change improve the chances of rehabilitation of young offenders, giving them the tools to rebuild their lives in a positive way and to become leaders in their communities

Chance for Change works with young people, who have experienced challenging living conditions when growing up and are ready for their transition to adulthood. They work in the UK, Malawi and in Nepal with unique and innovative ‘rites of passage’ -  personal development programmes that enable young people with complicated life stories to become independent and take responsibility for their future direction.

In Malawi, the disproportionately large population of children and young people in prisons is a result of many factors. One of them is the impact of HIV and AIDS on the Malawi population. Many children are forced into becoming the heads of their households due to the death of their parents or guardians, leaving them with little or no support. These children have little choice but to take to the streets and do whatever they can to survive and to look after their younger siblings, many resorting to petty crime to survive. Another main cause is the lack of a viable alternative to a jail sentence for judges after a guilty finding or plea. Vagrancy is another connected issue for these abandoned or orphaned children.

Chance for Change believes that young people in conflict with the law need to be welcomed back into their communities and included in them, not rejected by them. They believe in playing to strengths not weaknesses, in rehabilitation not punishment, and in not defining young people by the mistakes they have made. The main overarching theme of their set of programmes is access to justice; both social justice and humane treatment of children within the criminal justice setting. 

Chance for Change believes that the provision of a practical, rehabilitative, community service programme for children in conflict with the law will enable the judiciary to divert young offenders away from custody and impel them into reintegration within their communities. At Chance For Change, they not only have the challenge of building and running a rehabilitation facility, they want to strive to change attitudes and values to children in conflict with the law. These young people are a critically important resource to Malawi and the country cannot afford to ignore and exclude them. Operating out of Lilongwe, where unemployment is extremely high, their participants are inspired to become the next generation of young leaders, focused on building a stronger and more prosperous Malawi.

Chloe Allan from Octopus Investment is going to Malawi in 2018 to work with Chance for Change. She will help them develop their enterprise strategy and program, empowering young offenders to become entrepreneurs and take charge of their future. Stay tuned for updates!

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Help Joy Street transform education with the use of technologies that engage and motivate teachers and students and promote dialogue and fun in the learning process

Joy Street is an education company based in Recife, Brazil. They believe that, in order to be effective, the learning process in schools needs be fun and participative. With the use of technology and games, they work to transform the educational system in Brazil and help millions of children to reach their full potential.

The world has changed, the students have changed, but the classrooms remain the same. Rethinking this model has been one of Joy Street’s main goals. They understand that just applying technology isn’t enough to change the social arrangements of the traditional classroom. After years of hard work, and having affected more than 4000 schools, 10,000 teachers and 200,000 students in all their platforms, Joy Street remains with the same goal: to transform the world through education.

More recently, they launched their first product dedicated to enhance engagement and learning in technical, corporate and higher education: APTA, a digital environment for distance education based on gamification, aimed at offering superior engagement and the conditions for better performance. Every course has a mission, a productive target to be achieved as learners confront challenges related in practical ways to the concepts and skills studied.

As the scenario for education is changing due to political and economic transformations in Brazil, Joy Street wants to grow their business and expand their impact in a sustainable way. Much of the funding for public education has been cut and many private schools are losing students due to a drop in wages and employment levels across the country. They are at a pivotal moment, where they are rethinking their model and products, in order to keep up with the new landscape. For that, they need a fresh way to think about their business model and explore other potential clients, especially for APTA. This TIE placement will provide them with strategic support in both the business and educational areas.

Amira Mansour from Octopus Investments is going to Recife to work with Joy Street in February 2019. She will help them explore new business strategies and clients, supporting the organization’s sustainability and innovation, especially in regard to the company’s recently launched product APTA. Stay tuned for updates!

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Help bring to life JOCC’s education programme, raising the Malawian youth voice through telling their stories

Joshua Orphan & Community Care is a grassroots community development organization, based in Blantyre, a rural area in Malawi. Their mission is to support community-driven programmes that assist HIV/Aids orphans, vulnerable children and their families, and their main project involves education and early childhood development. They work to give each child the best start in life they possibly can.

JOCC believes the best place for orphaned and vulnerable children to grow up is in their communities with extended family around them. Through rural pre-school and feeding programs, JOCC enable communities to care for vulnerable children without having to turn to institutional care, which according to the UN, is in the best interest of the child. Today, they run more than 20 community-based centres to care for the children and they engage the community in developing the activities. Plus they promote income generating projects in the community.

JOCC is at a turning point as an organisation, transforming from a small charity into a professional development NGO.  Needs on the ground are also evolving, and in particular, there has been a shift in people’s understanding and expectation of education, a seed that has been growing over that time, and since the mid 90’s when free primary education was introduced.

With a long term commitment to their communities, JOCC has transformed key health and education facilities that are pivotal to community development, quite literally brick by brick. What they need now is to amplify those voices, strengthen lines of communication and drive the key messages home.  

This TIE placement will help bring to life JOCC’s education programme, through a cohesive communication strategy that will reach new students and facilitate donor engagement, contributing to programme development, increased support and long term change.

AK Parker from BBH London is going to Malawi in January 2018 to work with JOCC. Stay tuned for updates!

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