Purposeful Productions is a movement building hub for adolescent girls in the global south. The charity focuses on three strategic areas to support girls and their allies to radically remake the world for themselves. These include insights and advocacy, girl-oriented communications, movement building and micro-granting.
Their work is both global and local. In Sierra Leone these activities are brought together into one integrated strategy, creating a ground-swell of girls who can access and imagine new possibilities for themselves and their communities. Elsewhere, they support a diverse range of partners to spark and sustain movements with and for girls.
Yewande Sokan, from Maxus London and the WPP network, came to Recife in November 2014 to work with ActionAid and a local communities in poor areas of the city. They developed the campaign Garotas nada Estúpidas to help girls understand their selfworth and prevent them from falling into the cycle of prostitution.