Philippa White
Philippa is the Founder and Managing Director of TIE. She has always been interested in different countries, cultures, and ways of living. She was born in South Africa, grew up in Canada, and despite calling the UK home for the last 6 years, currently lives in Brazil. In 2001, she graduated from an Honours Business Degree at the Richard Ivey School of Business in Canada, finished the final term of that degree in Bangkok, Thailand, and then set off for London to work in Advertising. After a fantastic 5 years working at agencies such as Leo Burnett and BBH, she left the industry and moved to Brazil for 6 months to develop TIE. Having gained a greater understanding of the third sector, learning Portuguese and developing relationships with major NGOs* and UK Agencies, TIE was born. Now that things are up and running, Philippa is based in Brazil - and loving it.
At the moment, the daily running of TIE takes up much of her time - in a good way. When she does get a minute to relax she loves to throw on a pair of running shoes and set out for a jog. BBQs, music, food and friends are a perfect mixture in Philippa’s mind – but not necessarily in that order. Visiting family is very important to her and whenever she can, she’ll hop on a plane to visit one of her relatives in South Africa, Canada, the US or the UK. Not being a fan of the cold - the choice of destination often depends on the time of year.
Eliot Postma
Eliot is the UK Director for TIE, and although it wasn’t the most obvious career destination, he has been involved with TIE right from the start. Eliot grew up in London and has lived there for most of his life. After spending a year working on conservation projects in Guatemala and Costa Rica, he took his degree in Architecture back in the UK. Once he graduated Eliot founded the photographic company Eliot George, which he ran full time for a couple of years before finding his way into advertising at Lowe. After a few years as an account man on brands such as Innocent Smoothies and Stella Artois, he felt it was time for a change, and time he put his experience in communications to good use. It was then that he turned his attention to TIE.
Never one to sit still, Eliot can often be found covered in grease 'tinkering' with one of the bikes in his garage, or if the sun is out, riding with no particular destination in mind through the streets of South London. Catch him at the pub and you’ll learn quite quickly that he cares for and talks about bikes to excess. However, his passions don’t quite stop there. If not in the mood for exercise or getting his hands dirty, you’ll often find him behind the lens of a camera working on his photographic project of the moment, exploring the cultural diversity of London through portraiture. Other than that he is devilishly good at Mario Kart on the Nintendo.
Ivan Moraes Filho
Ivan is the Brazil Director at TIE. He has a degree in Social Communications at Universidade Católica de Pernambuco, but this doesn't define him at all. Even before graduation, he started a short, but much enjoyed, career in corporate media working most of the time as a newspaper reporter. After a few years, he flipped out and decided to give his life a new turn. He packed up and head off for a two-year volunteer experience in both the US and in Mozambique. He is now back in Brazil, dedicating his time to being a communication activist at Centro de Cultura Luiz Freire and also coordinating the state level of the National Movement of Human Rights.
Talking and writing are two of his biggest passions. So far, three of his books have been published. Many more flourish in his mind. On Sundays, Ivan can be seen yelling his guts out at the soccer stadium of Ilha do Retiro, where he watches his beloved Sport Club do Recife. He'll undoubtedly be wearing the black-and-red club's jersey and will most likely be holding a plastic cup with not-so-cold beer. In the kitchen, be ready for some Brazilian Caldeirada with all the seafood you can think of. He's known not to be cheap on coconut milk and dendê oil, so be aware of side effects. If you ever invite him to a meeting, make sure to warn him if shoes are necessary.
Rachel Ellis
Rachel is TIE's Brazil Development Trainer and part-time Brazilian Partnerships Manager. Rachel's passion for Latin America and international development began when she spent a year in Ecuador as part of her undergraduate degree in Spanish and Politics. Following two years working for the United Nations Development Programme and completing a Masters at the London School of Economics, she fulfilled the dream of returning to Latin America in 2004, as the Brazilian country director for the British NGO* International Service. At the end of 2006 Rachel decided to pursue another passion, photography and social change, and set up a participatory photography project, FotoLibras. She continues to coordinate this project alongside her work with TIE.
Rachel's life in Recife is packed with activities, facilitated by the vibrant array of cultural events and gorgeous nearby beaches. Although once a keen sailor, living by the sea has inspired her not to haul in the sheets on a dinghy, but rather to take up photography, with a particular passion for cameras made from matchboxes. Despite being known for falling over, she also likes to run in the sweltering heat of Recife, a pastime that helps organise her thoughts and develop new ideas.
Evelyn Henderson
Evelyn is TIE's UK Development Trainer. She had many years experience in Business management before completing her Masters in Business Administration later in life. Pursuing her lifelong dream of working in Africa she volunteered with Voluntary Service Overseas (VSO) and used her skills in development work in The Gambia, West Africa. Finding development work fulfilled her true vocation, she continued for several years in a variety of roles completing a range of projects in many countries of Africa and Asia. During this time she also interacted with many organisations from local NGOs* to the World Bank and the UN. On returning to the UK, she continued development work as a trainer for a range of development organisations such as VSO and Accenture Development Partnerships and occasionally conducts development workshops both in the UK and in developing countries.
Meeting people from different cultures and working with them is a passion for Evelyn. Back at home, though, she loves nothing better than to walk in the beautiful hills and glens of her home country, Scotland. When not visiting family and friends she can be found landscaping her garden, encouraging her indoor plants and reading a good book. She is frequently found window shopping, loving to browse but occasionally making the absolutely "necessary" purchases in whichever country she visits - her loft is groaning with the results!!
Ana Luiza Marques
Ana Luiza is TIE’s intern. She has always been very fond of different cultures, languages and countries, as well as the international relationships and the diversity of views from each one. She was born and grew up in Brazil, and just before starting her studies at university, she spent a few months in Ireland studying English. Nowadays, she is a student of social communication/journalism at the Federal University in Recife. She is also really interested in foreign languages, such as Spanish and French, and studies them in her spare time.
When there is time to relax, a great book or film is, for sure, an excellent idea. She used to take dance classes, and even though she needed to stop, dancing will always be her first love. Being with her family and friends, taking pictures or listening to good music are hobbies she always loves to do. She lives for travelling and is usually planning some new trip – at least planning.
Omar Rocha
Omar is one of TIE's Brazil Development Trainers. Omar’s first profession was in software development, but after living for one year in a coastal fishing folk village near Porto Seguro, Bahia, he established a strong link with the Patasö indians, so shifting his activities to support the struggle for Indian rights and to promote sustainable development projects. Since then, Omar has worked with many different indigenous people in the Northeast, in the Amazon, in the Orinoco basin (Venezuela) and in the Andean region (Colombia). He studied Anthropology in Salvador-BA, extending his activities to peasant people from the Northeast semiarid region (“sertão”). Omar has worked as a humanitarian and development agent in Angola, during the civil war, for Oxfam GB; as a monitoring and evaluation agent for the German agency Bread For the World, and as a coordinator of the Sustainable Livelihoods Programme for Oxfam GB in Recife. Now he coordinates the EC-funded project “Building a Sustainable and Solidarity Sertao” for International Service (UNAIS) in Pernambuco.
Omar is currently doing a PhD course in Anthropology of Iberoamerica in Salamanca, Spain, and his research, in Sustainable Production and Consumption, is totally in line with his activities in the IS project - so practice and theory support one another. In fact, Omar is a militant of Agroecology, which is understood as a cultural change for peasant and urban people. He practices zazen – not so regularly as he would like – and he lives in the rural zone of Olinda. He loves the concept of the interconnectedness of all beings in this Earth.
our advisors
Jeremy Bullmore
Jeremy Bullmore was Creative Director, then Chairman, of JWT in London. For the last 20 years, he’s been with JWT’s parent company, WPP. He writes regularly for Campaign, the Guardian, Management Today and Market Leader. He’s currently President of the Market Research Society.
Chris Powell
Chris Powell was a Founding Partner, then CEO and Chairman of the advertising agency BMP (later BMPDDB). He now Chairs the think tank the IPPR, the innovation body NESTA, the creative industries advisory panel of the British Council and is the independent Vice Chair of the Public Diplomacy Board as well as serving on a number of company Boards.
John Hegarty
John started in advertising as a junior Art Director at Benton and Bowles, London in 1965.
In 1967 he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi in 1970, where he was a founding shareholder. One year later he was appointed Deputy Creative Director. John left in 1973 to co-found TBWA, London as Creative Director. The agency was the first to be voted Campaign (the UKs leading advertising magazine), Agency of the Year in 1980.
In 1982, John left to start Bartle Bogle Hegarty. Four years later, in 1986, BBH was voted Campaign magazine's Agency of the Year and won the title again in 1993, 2003, 2004 and 2005. BBH Worldwide was voted Campaign magazine's first ever Network of the Year in 2004. BBH was also voted Cannes advertising agency of the year 2years running.
John's industry awards include two D&AD Golds and six Silvers, Cannes Golds and Silvers, and British Television Gold and Silvers. He was awarded the D&AD President's Award for outstanding achievement in the advertising industry. In May 2005, the International Clio Awards awarded John with the Life Time Achievement award for his outstanding achievement in the industry. In 2007, John received a knighthood in the Queen's birthday honours. John has also been appointed to the New York's One Club Hall of Fame and in 2008 was inducted into the New York Art Directors Club Hall of Fame.
Harry MacAuslan
Harry is Vice Chairman of Leo Burnett. He is also a non executive Director of Perfect Pizza and Octopus Asset Management. He is Vice Chairman and a Trustee of Sadler's Wells. He is also a Trustee of the Mental Health Foundation. He is a Fellow of The Royal Society of Arts.
Simon Anholt
Simon Anholt is the leading authority on managing and measuring national identity and reputation. He is a member of the British Government’s Public Diplomacy Board and has advised the governments of the Netherlands, Jamaica, Tanzania, Iceland, Latvia, Sweden, Botswana, Germany, South Korea, Romania, Scotland, Croatia, Mongolia, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, the World Economic Forum and the World Bank. He is a Parliamentarian of the European Cultural Parliament and Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Another One Bites The Grass; Brand New Justice (which deals with the role of brands in economic development), and Brand America, (which charts the rise and fall of America’s reputation). He is also a co-author of Beyond Branding, Heritage and Identity, Destination Marketing and The Economist’s Brands and Branding. His latest book is Competitive Identity – The New Brand Management for Nations, Cities and Regions, published by Macmillan in November 2006. He is the founder and publisher of three major global surveys, the Anholt Nation Brands Index, City Brands Index and State Brands Index. For further information, please see www.earthspeak.com
Gib Bulloch
Gib Bulloch is a business professional with over 15 years experience in a variety of large private sector companies and more recently NGOs* and donors in the international development sector. Working primarily as a strategic consultant to multinationals, Gib’s main induction to development came through spending a year in Macedonia as Accenture’s first volunteer on the VSO Business Partnerships Scheme in 2000. He provided business planning to a local non-profit business support center for SMEs in the aftermath of the Kosovo crisis.
Gib currently heads up Accenture Development Partnerships (ADP), a ring-fenced not-for-profit consulting group within Accenture, whose clients include Oxfam, CARE international and The World Bank. ADP’s main focus is on bringing affordable business and technology expertise to the international development sector and on promoting private sector engagement in sustainable development. Both ADP and Gib’s role in helping to create it, is featured in a new book called “Everyday Legends” highlighting the stories of 20 leading social entrepreneurs. The group was awarded the Management Consulting Association’s CSR Award and a BITC Big Tick in 2007. In his role as Director of ADP, Gib travels and works extensively in developing countries and is a regular speaker on the role of business in development, corporate social entrepreneurship and cross-sectoral partnerships.
Richard Jones
Richard is a Principal Consultant with over 21 years experience delivering transformational management and strategic planning solutions to companies in Europe and Asia as well as North America.
His expertise is in organizational development. He has specialized in executive team facilitation, systems thinking, leadership development and project management. Richard’s wide experience and ability to understand and leverage multi-national and multi-cultural issues has made him an invaluable asset to a wide range of companies. His clients include: ABB, The Boston Globe, New England Medical Center, Los Alamos National Laboratories and Metropolitan Washington Airports Authority.
In addition to working in various countries he has helped many international civil organizations achieve breakthrough success. These organizations include: IMF, UNICEF and UNDP.
Before starting his consulting career he had a successful track record as CEO, General Manager, and Department Chief. Before starting Cambrensis in 2003 he held Principal Consulting positions with Work System Associates, Linkage Inc. and Coopers & Lybrand Consulting Group.
Richard is a professional engineer and a graduate of the Royal Air Force College. He is a member of the Royal Aeronautical Society and is a Chartered Engineer in the United Kingdom. He maintains his engineering professional status in Manitoba, Canada where he lives.
Jane Stadler
Dr Jane Stadler has worked for four years at the University of Cape Town in South Africa. She has experience in the analysis of HIV/AIDS communication campaigns and in researching the impact of public service announcements, pro bono advertising initiatives for NGOs* and corporate social responsibility initiatives. Jane is currently a Senior Lecturer in Film and Media studies at the University of Queensland, with research interests including media ethics, education-entertainment and media and identity.
Freddy Shaoul
Freddy Shaoul is an independent corporate responsibility (CR) consultant with over 15 years experience spanning across multiple sectors in various developing countries and in Europe. He has extensive field operations experience with the United Nations in Africa facilitating complex emergency programmes in a civil war environment. Freddy has been involved in various streams of CR through his work for key global companies (BP, BG Group, KPMG) and for a number of clients including Orange, Syngenta, Anglo American, Resolution and other major multi-nationals. Freddy is a proficient communicator and networker, and speaks Arabic, English, Spanish and French. Having lived and worked in developing and developed countries, Freddy has special interest in contributing towards bridging the gap through the major themes of capacity-building and cross cultural understanding.
Christina Hartman
Christina has over eight years of experience working on democracy and human rights issues. She has an in-depth understanding of the challenges civil society organisations face, especially with communications, in a wide-range of countries thanks to her work at USAID and Freedom House both in the United States and abroad. In Serbia, Christina helped to build the capacity of local organisations. Her work in Central Asia was devoted to human rights training and developing the professional skills of local staff in four offices. More recently, Christina ran a youth leadership program, conducted human rights assessments and fundraised for new democracy-related programs in west Africa, east Africa, and South Africa. Currently, she works as a fundraiser for The Prince’s Trust, a charity devoted to helping disadvantaged young people in the UK to start small businesses and to acquire the skills necessary to be a part of today’s global workforce. Christina earned her BA in International Affairs from The George Washington University and an MA in International Political Economy and Development from Fordham University.
Jon Tafler
Jonathan Tafler is an advisor to TIE on strategic, financial planning and business development issues. After graduating from the Richard Ivey School of Business in Canada with a degree in Business Administration, Jonathan spent two years working in Toronto as a consultant for Monitor Group, a global strategy consulting firm. In his time with Monitor, Jonathan worked on the development of strategic and financial plans for a number of global Fortune 500 companies in the media, information, consumer products and pharmaceutical sectors. Jonathan left Monitor in 2003 to pursue entrepreneurial interests. He moved to the UK to launch a distribution business, Valley Industries (UK) Ltd., where he currently acts as Managing Director. The company, which imports and distributes a range of equipment and tooling, has grown to become a prominent player in the UK marketplace.










