Company: Saatchi & Saatchi
NGO: Clarisse Machanguana Foundation
Host Comms. Company:
Location: Maputo, Mozambique
Summary of the project: I was fortunate to spend 4 incredible weeks in Mozambique developing a comms strategy for a campaign looking to empower the youth and encourage them to continue their education.
Tom Fraser is currently an Account Director at Saatchi & Saatchi and has worked across multiple clients including HSBC, HomeAway and most recently helping lead the Asda account. Before entering the world of advertising, he studied Art at Chelsea College of Art and then went on to study Advertising & Marketing at Bournemouth University.
Following his studies, he worked at Val D’Isere ski resort for 6 months, but not before he organised and completed an ultra-marathon challenge to raise money for a spinal research charity. He and a friend ran 4 marathons in 4 days raising over £10,000 in the process!
Outside of work, sport is his true passion. It’s always been a big part of his life and he’s played rugby, football and cricket for as long as he can remember. So, being offered an opportunity to work for an organisation that uses the power of sport as a means to educate and empower the youth of Mozambique is a challenge he cannot wait to start!
He spent a month working with the Clarisse Machanguana Foundation (CMF) in Maputo, an organisation that creates opportunities for Mozambican youth, empowering them and strengthening their self-esteem through sports, education and health programs. There, he helped CMF design the national campaign ‘Anda Comigo’ that breaks stereotypes against HIV and empowers youth through education. Learn more about his project here.