Comms. Company: Grey London
NGO: Lar Rejane Marques
Host Comms. Company: Inata
Location: Recife, Brazil
Summary of the project: I spent a month in Recife helping LAR build a corporate donor club and help change attitudes about disability within society in general.
Mike's TIE story in 2 minutes
Mike's awareness film for Lar Rejane Marques
As part of his fundraising efforts, Mike jumped off a plane to raise funds for his campaign
Mike really (!) enjoyed his time working with Lar
Mike and the children saying THANK YOU for everyone who donated
At the end of the campaign, Mike organized a gala dinner to attract more sponsors to Lar
When Mike Alhadeff applied to go on TIE, he wanted to shake things up a bit. See new places, meet new people, face new challenges. And, of course, he wanted to make a difference. He just didn’t know that he would be such an inspiration for everyone involved in the placement.
Mike arrived in Recife in February 2015 with one challenge: to raise the profile of a charity called Lar Rejane Marques and attract more sponsors to support their cause. Lar Rejane Marques serves as a home for children with disabilities who have been abandoned or abused by their family. And their mission is to help develop these children, while rehabilitating their families or finding them a new one.
On the first day of the project, so many stories were shared and Mike understood this wasn’t a simple task. With his team of students from the experimental agency Inata, he started what would be a month to be remembered.
If you want to be inspired by Mike’s incredible story, grab a cup of tea and have a read of his case study. You’ll be glad you did.