Emma Johnston-Donne

Emma Johnston-Donne

 

PROJECT DETAILS

Comms. Company: BBH London

NGO: Shaishav Trust

Host Comms. Company:

Date: 2017-01-23

Location: Bhavnagar, India

Summary of the project: Emma is heading to India in January 2017. Stay tuned!

Emma is an Account Director at BBH London. For a long time she’s wanted to use her skills for good: before advertising she worked in the charity sector for two years (Oxfam and the Prince’s Trust), and while working in advertising she has continued to put this objective into practice. Her most recent BBH campaign was the ‘CPR babygrow’. Created in partnership with St John Ambulance and Tesco to help parents remember a lifesaving lesson, the campaign has reached over 25 million people. She led the BBH Green Team for two years and supports the agency’s Creativity for Good agenda. At her previous agency DLKW Lowe the “Pennies for Life” campaign she worked on for the MicroLoan Foundation put this charity on the map and won a Gold Cannes Lion.

Emma is looking forward to working with Shaishav, a charity in India whose mission is to protect the rights and joys of childhood. Youth work has been important to Emma since setting up her local Putney youth group when she was 13 (still going strong), to teaching literacy in schools and eventually working for youth charities Fairbridge and the Prince’s Trust.

Emma has a degree in Geography from Emmanuel College, Cambridge. Outside work she can mostly be found on a road bike, otherwise watercolour painting or vegging with friends.

To read Emma’s project with Shaishav, click here.