Joy Street is an Education company based in Recife, Brazil. They believe that, in order to be effective, the learning process in schools needs be fun and participative. With the use of technology and games, they work to transform the educational system in Brazil and help millions of children to reach their full potential.
Yewande Sokan, from Maxus London and the WPP network, came to Recife in November 2014 to work with ActionAid and a local communities in poor areas of the city. They developed the campaign Garotas nada Estúpidas to help girls understand their selfworth and prevent them from falling into the cycle of prostitution.