JOCC is a grassroots community development organization, based in Blantyre, a rural area in Malawi. Their mission is to support community driven programmes that assist HIV/Aids orphans, vulnerable children and their families, and their main project involves education and early childhood development. They work to give each child the best start in life they possibly can.
Yewande Sokan, from Maxus London and the WPP network, came to Recife in November 2014 to work with ActionAid and a local communities in poor areas of the city. They developed the campaign Garotas nada Estúpidas to help girls understand their selfworth and prevent them from falling into the cycle of prostitution.