Giraffe are in trouble. And not many people are paying attention. Limited conservation research has been undertaken on giraffe throughout Africa and their numbers have plummeted by almost 40% over the past three decades.

Founded in 2009 by a group of enthusiastic volunteers and based in Namibia, the Giraffe Conservation Foundation is the only NGO in the world that concentrates solely on the conservation and management of giraffe in the wild throughout Africa. Dedicated to a sustainable future for this endangered species, GCF’s objective is to raise awareness, provide support and secure a future for giraffe, preserving their natural habitat.

Despite being a young organisation, GCF’s work has already shown promising results. Largely based on their work, giraffe were finally listed as ‘Vulnerable’ on the IUCN Red List of Threatened Species in 2016, firmly placing them on the global conservation agenda.

World Giraffe Day is another exciting GCF initiative that celebrates the tallest animal on the longest day of the year (or night – depending on which hemisphere you live in), on June 21st. Since its launch in 2014, they received an overwhelming response. In the first year alone, over 50 zoos and other organisations from around the world joined in the celebrations. This great success is due to the engagement of a special group of giraffe enthusiasts: zoo keepers from across the globe. Their passion for giraffe helps raise awareness to this endangered species with millions of zoo visitors every year.

To keep momentum and leverage the current attention to giraffe preservation, this TIE project with will help develop an overarching communications and fundraising strategy for the organisation, focusing on World Giraffe Day and End-of-Year, so that the GCF can attract the necessary support, engage with their community and implement the solutions that will protect giraffe across Africa.

Xueling Wang from Wieden+Kennedy London is going to Namibia in September 2019 to work with GCF. Stay tuned for updates!