In the developing world over 884 million people live without a safe supply of water, and more than 3 million people die every year from a lack of clean water supplies.  And shockingly, 2.5 billion people do not have access to basic sanitation. Pump Aid exists to bring appropriate, affordable and sustainable water and sanitation solutions to rural Africa.

Pump Aid was founded in 1999 and since then has built more than 7600 Elephant Pumps in Zimbabwe, Malawi and Liberia, providing clean, safe drinking water to over a million people in rural communities.  Also, over 1000 Elephant Toilets have been built and provide simple, cost-effective solutions to the lack of decent, safe sanitation.

Lack of access to safe drinking water, together with inadequate sanitation and hygiene, is the overwhelming contributor to the 1.8 million annual deaths caused by diarrhoeal disease.

Malawi is amongst the world’s poorest countries (ranked in the bottom 10% in the Human Development Index UNDP 2007/08) and with 65% of its population living below the poverty line. Population density is one of the highest in Africa with roughly 85% of the population living in rural areas. Of the rural population only 57% has access to safe, clean drinking water and an even lower percentage (15-30%) has access to a clean, safe latrine. As a result of this poor access to water and sanitation, water-related diseases such as cholera and typhoid are rife.

Providing safe and reliable water services is an essential long-term goal that will yield great health and economic benefits.  Simple ceramic pot filters moulded by local artisans can be used to filter water in the home for approximately US$3/year, making them sustainable and economical.  But, reaching the vulnerable requires much more than developing affordable HWTS products. These interventions are most effective in preventing disease only if people know about them and want them, and if they are used correctly and consistently.

PumpAid need to create a communications campaign to get people in Malawi to buy and use ceramic water filters in order to improve their drinking water and therefore overall health.  For the distribution of ceramic water filters to have an impact the beneficiaries have to understand why they are an appropriate intervention. We have to create a demand and effectively and clearly help the rural poor understand the benefits of using this water filter technology. And this is where TIE comes in. We need a CP to head out to Malawi and work with PumpAid to create this campaign.