The Associação Somos Professores is a small non-profit organization based in Recife (State of Pernambuco, Brazil) founded by teachers with the mission of ensuring high-quality public education in Brazil.
Since 2015, they promote innovative teaching practices in the local public school system by encouraging society to engage more actively with the work of dedicated teachers and help them develop their full potential with the support of their community, which they achieve through their own crowdfunding platform for public school teachers: www.somosprofessores.org.
Cameron Milne, from the WPP network, went to Recife in 2018 to work with SomosProfessores and to help them determine which future activities would have the greatest impact in bringing more innovative and collaborative lessons to poorly funded public school classrooms a local communities in poor areas of the city. As a result of Cameron’s project, SomosProfessores changed their focus from being exclusively a crowdfunding platform for public school teachers and began supporting teachers’ initiatives directly, through pedagogical and financial support. You can more about his experience on his case study here.
Following up on Cameron’s project, Susan Min, an Account Director from VMLY&R New York went to Recife to help SomosProfessores launch their new initiative: the Alavanca Project. Together with the local agency Melhor Comunicação, Susan designed a communications campaign to spread the word about the SomosProfessores’ new project, which will choose 15 innovative projects pitched by public school teachers and provide all resources – financial, human and pedagogical – needed to successfully carry them out.