MAR Fund supports the conservation and sustainable use of resources in the Mesoamerican Reef to maintain and recover the ecosystem’s health and sustain the local communities that depend on a healthy reef system. To achieve this, they provide long-term dependable funding, collaborative planning and priority setting to the many communities that inhabit the region.
Will Wells from Wieden+Kennedy London went to Guatemala City to help MAR Fund rethink their brand and plan how to communicate effectively with all their stakeholders. The objective of his project was to improve the long term sustainability of the Fund and of the dozens of local initiatives supported by their work. You can read more about the project here.