Archives for Latest News

30.03.2017

Help Espaço da Criança empower youth to enter the job market through professional training and apprenticeships

Espaço da Criança (Children’s Space) is a non-profit based in the city of Recife, northeast of Brazil. For the past 20 years, they have been supporting children who live in extreme poverty in underprivileged areas of the city, as well as their families and communities. They provide complementary education, food and protection for the children, giving them the opportunity to grow and thrive. EC aims to provide a safe environment for children living in a high-risk context, restoring their perspective to be fully inserted in society. They also seek to minimize the negative influence that crime, violence and abandonment (a daily reality for many of the children) have on their development. However, due to the fact EC only works with children aged 4 to 12, the teenagers that leave the institution once they turn 13 are unassisted by other local programs. This is the preferred age range for local drug dealers to recruit them into trafficking and, sadly, many former students were lost to crime, homelessness and addiction. To able to support children for a longer period of time and keep them safe during their vulnerable teenage years, EC will start a...

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14.12.2016

A simple story

I can’t believe that this time last week I was walking around New York in a parka. I am now back in Brazil, and definitely not wearing a parka. As always, this trip was a wonderful mix of meetings – conversations with advisors, chats with future TIE participants, debriefing discussions with alumni and their companies, and of course, new business presentations. I always feel a tremendous energy after my two weeks abroad – and I am still buzzing. As I reflect on the conversations – I realize the same story came up in almost all of my meetings. It’s a story of our most recent TIE alumni – Lauren Smith from W+K New York. She was based in Mozambique on a beach, had meetings in hammocks, and got to go diving on a number of occasions.                         On the face of it, you could have confused this project with a pretty lush holiday. It was not a holiday. She finished her placement a few days before I left for London and New York, and her experience really stuck with...

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15.11.2016

Support effective conservation and sustainable use of resources in the Mesoamerican Reef, by strengthening MAR Fund’s brand and communications

The Mesoamerican Reef System (MAR) encompasses the largest coral reef in the Atlantic, and is part of the interconnected system of coastal habitats and currents that extends throughout the Caribbean basin and beyond. Its coastline stretches for 1,000 kilometers from the tip of the Yucatan Peninsula in Mexico to the Bay Islands in Honduras. It is home to some of the world’s most stunning coastline and vibrant waters, with an astonishing array over 500 known fish species, some of the largest remaining population of manatees and sea turtles, possibly the largest known aggregation of whale sharks, and valuable concentrations of mangroves, sea-grass, and coral, of which there are 66 species of spiny coral alone. The MAR Fund is a regional environmental fund established to support conservation efforts specifically in the Mesoamerican Reef (MAR) Ecoregion.  Its mission is to enable innovative, transnational solutions to critical Mesoamerican reef issues through providing meaningful, long-term financial support and trustworthy reef management advice so that future generations can enjoy and benefit from a thriving reef system. The centerpiece of MAR Fund’s work is the establishment and strengthening of a functional network of priority coastal and...

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20.01.2015

Inside the minds of the future leaders of our industry

It’s an exciting time in our world at the moment. We love this phase of TIE. The last lucky participants for 2014 are being chosen, being matched to their chosen projects, and the first professionals are starting to head out.  This is when TIE starts to come to life. We get to create these life-changing adventures for people, and then join them for ultimately one of the most rich and valuable experiences they will ever be a part of. And this is the start of that journey! Our first person for 2014 arrived in country this week. And the others are following not too far behind. But what is it that drives people to challenge themselves, to want to shake things up a bit, to step out of their comfort zone? What are the future leaders of our industry thinking? What do they want out of their career? What are they yearning for? We were keen to know, and thought you would find the answers interesting too! Keep reading to get into the heads of three of our next participants as they get ready to embark on an adventure of...

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1.07.2014

Barefeet meets Grey, and it’s a spectacle!

Last week, our favourite Zambian organisation, Barefeet Theatre, made the rooftop of Grey NY the last stop of their U.S. performance tour. And it was amazing! Check out all the photos on Grey NY’s Facebook page. As you may remember, Holly McGavock and two other Grey colleagues went to Zambia to develop a communications strategy last year. And this year we’re continuing the story with Sam who will be heading out in October. It’s not often that the NGOs we work with manage to connect with their Agency partner in this way. Not only did Sam get to meet Barefeet personally before embarking on her journey, but the rest of the agency got to meet them, and host a performance made just for them! Absolutely fantastic. All of it. We just wish we also could have been there.

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30.06.2014

A pretty damn good reason to feel proud of our industry

Life can get crazy sometimes.  Most of us work super hard to ensure we make our mark in some way. And sometimes, amongst all of the craziness, it’s hard not to get bogged down by daily stress, and see the big picture. But it’s so important to always be clear of that big picture. Things have been pretty busy, and a little stressful, in our world as we juggle our work-load and everything that is happening in Brazil at the moment.   But we received some incredible results from one of our NGO partners in Malawi the other day that put everything back in perspective. And reminded us of the real force of our industry, the skills we have, the importance of what we do, and the power we all have to make a real mark on the planet. In November of 2012 Trevor Gilley from W+K New York set off to Malawi, Africa, to work with an organisation called Hestian, a small environmental business that was set up to tackle the climate challenge through the promotion of fuel-efficient technologies that meet specific needs of Malawians, in one of the most climate vulnerable...

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19.06.2014

Grey NY is sending Samantha Miller on TIE in October 2014

Sam Miller started at Grey as an Assistant Account executive in 2010 on Latisse and then moved as an Account Executive to the Energizer Personal Care brands Banana Boat, Hawaiian Tropic, Wet Ones and Litter Genie. With a passion for digital marketing, Sam worked on the enterprise level website development program for Energizer and was promoted to Supervisor on the Playtex Sport and Gentle Glide businesses in addition to Playtex Infant Care and Fresh + Sexy. Sam is currently an Account Supervisor on the GSK Eno brand (Global version of Tums) managing overall brand strategy, digital and global campaigns for India, Brazil, South Africa, LatAm and multiple markets in Asia. In 2013 Sam served as the Account Management representative at SXSW Interactive. Sam was also selected to attend Digiday’s Innovation Summit for digital marketers. Sam received her B.A. Political Science at the University of Mary Washington where she spent six months studying Mandarin in Beijing, China. Sam has a passion for global travel and cuisine, soccer, classic films and would like to adopt lots of dogs. Sam will be working with Barefeet Theatre, in Zambia and keeping the momentum going from...

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17.06.2014

After Nicolas’ campaign, Grupo Ruas e Praças was connected with Canadian brand Garçon Model. See what they are up to.

One of the many aspects of TIE is that we help brands stand for more and give back to the world. This is something consumers expect more and more of from the brands they relate to. And this is exactly what is happening with a Canadian underwear brand and one of our TIE partners – a Brazilian NGO called Grupo Ruas e Praças. After the huge success of Nicolas‘s campaign last November for Grupo Ruas e Praças, the Canadian brand reached out looking for a partnership during the World Cup in Brazil. With the world’s focus turning to Brazil, Garçon Model is re-launching its sell-out Brazil national flag coloured trunks in time for the event. And all profits from the Brazil trunks will be donated to Grupo Ruas e Praças to help support homeless children living on the streets of Recife, one of the host cities of the event. Grupo Ruas e Praças believes in the dreams and potential of each street child. TIE and Garçon Model have made it easier for them to support those children’s dreams and nurture their talents. Read more about it here!

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12.06.2014

Help Barefeet ‘break a leg’

Did you know there are over 500,000 children living on the streets of Zambia? That’s right: half a million children with no one to look after them. Also, over 30% of all children in Zambia are orphans. You probably imagined that those numbers overlap, and you are right. But, as we have learned over the many TIE campaigns, there’s more than misery in the streets. There are dreams, and voices, and stories, and so much potential. The Barefeet Theatre sees that. They are an outward looking cultural movement founded in Zambia in 2006 by a group of Zambian and Irish artists, that works to enhance the lives of at-risk children and youth in Zambia. Barefeet provides them creative opportunities to express themselves and achieve their full potential. It started as simple theatre workshops for street children, that aimed to educate them about important topics, such as HIV/AIDS, violence, health, drugs and alcohol and children rights and to redirect them to Children Centers and get them out of the streets. Now it has grown organically into a vibrant, exciting and ground breaking organization. Barefeet uses the power of art, performance and...

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12.06.2014

The Womanity Foundation wants to end gender-based violence. You can help them with that.

Gender inequality is a cruel reality is almost every country in the world. Many times, it goes unnoticed by government organs and many societies still find it normal. Even though there have been some progress over the last two decades, in most countries, women are less likely to have active participation in the labor market than men are. They are also likely to earn less money than men in “equal” job positions. Guided by its vision to contribute to a world where all women and men have equal and full social, economic and political participation, the Womanity Foundation undertakes to empower girls and women to shape their future and accelerate progress within their communities. Since 2005, the Womanity Foundation has been identifying local needs, designing plans of action and implementing those initiatives. Womanity has a hands-on approach and their goal is to empower girls and women in their communities all over the world. The very first initiative took place in Morocco, where Womanity helped girls as young as 6 years old working as domestic employees for their husbands. They helped them to go back to their families and to school....

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2.06.2014

7 Proven Ways to get the Most from your Top Talent

You know who I’m talking about. Those fire-starters sitting in your office; the ones that will eventually have a profound impact on innovation and performance; the ones that will end up thinking differently, acting differently, and then achieving extraordinary success. But how do you unleash their potential? How do you channel their energy? Especially within the constraints of a big company or corporation? It’s not easy, is it? As Heidi Kikoler, League of Intrapreneurs advisor and TIE Leadership Coach says, “Pushing against the status quo is tough work. Companies are like biological organisms, they’re naturally wired to resist ‘foreign DNA’ and new ideas.” But here is the hard truth. We all know that companies, and our industry, need change. That’s the very thing that will ensure their survival. Change is essential, but not easy. And it’s risky – for everyone involved. For the person driving it, as well as for the organization in question. As you know, our goal with TIE is to inspire those innovators, change makers, future Intrapreneurs and Social Intrapreneurs of the Communications world. To change the way the industry works, behaves and thinks from the inside, out. But, what...

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2.06.2014

TIE Future Leaders Forum 2014

We believe the communications industry has what it takes to change the world.  Our skills are some of the most powerful on the planet, and our Future Leaders Forum 2014 was an opportunity to give you a small glimpse into just what is possible if you’re provided the right tools. TIE creates campaigns that change the world. And we develop leaders that are helping to shape the future of the industry. It doesn’t get better than this. We had a fantastic turn out and couldn’t have asked for a better line-up of speakers. Thanks to everyone that got involved! Also a big thank you to our generous sponsors BBH and WPP who helped make the evening possible. And the good news is, if you were not able to join us for the Forum, you can have access to all of the slides, pictures and the filmed versions of the presentations from the evening! Check out the great PICTURES taken on the day to get a real taste for the evening. Click HERE to see the slides. Check out the videos below – just click on the video you’d like to see:...

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15.05.2014

WPP is sending Milla Chaplin from Mindshare on TIE in 2014

Milla Chaplin has been based at Mindshare Worldwide working across both the BP and Nestle accounts in a hybrid account handling and strategy role for a little under 2 years. She entered into the communications industry by way of the WPP Fellowship, completing three fantastic years in London, New York and Beijing and has now settled back in the UK to further her career in Media. During her time on the Fellowship, Milla had the opportunity to spend a year with Added Value in London working on cultural insights and brand consultancy across a number of clients. She then moved to New York to take up a Client Manager role in branding and design at Landor, working on the Diageo business, and finally spent a year at JWT in Beijing, where her principal responsibilities were on the Shell account. A linguist at heart, Milla has a degree in Mandarin Chinese and German from the University of Leeds, and has spent several years in Asia; studying in Taipei, working in Shanghai and Beijing, and travelling extensively in South East Asia. All of which are a long way from her family home...

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5.05.2014

4 little known insights that could impact future briefs

The million dollar question. What makes an effective leader in the 21st century? There seem to be loads of different ways to answer this question, but a few things that we can be sure of is that we need to work effectively across international boundaries, be able to integrate different perspectives to our thinking, be able to anticipate change and see trends locally and globally. Not everyone has the luxury of being able to hop on a plane and see, first hand, what is happening in a far off land. But this is what we do at TIE, and we know how important these types of experiences are for the future leaders of our industry. We send people to far off lands to gain important insights and information that they can then use when they return to their companies to better inform future briefs and discussions. And we wanted to give you access to this invaluable information to help you in those future briefing discussions, when in meetings discussing emerging world growth strategies or even to help add an interesting perspective at your next dinner party. So see below for...

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8.04.2014

#Press: From Shoreditch to Uganda: advertising in a different context

TIE Alumnus Hanne Haugen writes to The Guardian to talk about her TIE experience in rural Uganda, with The Kasiisi Project. “Professionally, what felt like the biggest revelation was the change in my perception of the advertising industry and the skills I’ve developed as a result of being a part of it… Advertising’s ability to help affect social change may become more explicit as time passes. The more people who benefit from an experience such as TIE, the more likely this is to happen. “, Hanne says. Read the full article here.

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6.04.2014

Leo Burnett is sending Lorna Burt on TIE in August, all the way to Malawi!

Lorna is a Senior Planner at Leo Burnett. After finishing her Politics & Sociology degree at Bristol University and deciding that being a politician looked quite boring Lorna instead thought going on a very extended holiday seemed like a better idea. Whilst eating her way around South America, she conducted a fraught and forehead-full Skype interview, the result of which was a place on the Leo Burnett grad scheme. However, she couldn’t leave her degree behind entirely, and the understanding of social structures and human behaviours that her degree provided stood her in good stead for a career spent understanding peoples’ needs, wants, attitudes and behaviours. The opportunity to get under the skin of people with very different needs and wants to her own is just one of the reasons she is so excited about beginning her TIE experience, and helping GreenRoot Finance in any way she can. Having started on the grad scheme over 3 years ago Lorna has worked on a number of brands across the business, both big and small. She began Planning life working on Kellogg’s across their cereal portfolio, including Coco Pops, Cornflakes and All-Bran. This...

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24.03.2014

Help Hestian mitigate the causes of climate change and improve the livelihoods of people living in Africa, by helping them spread the word about the benefits of improved cook stoves.

In Malawi, only 2% of households cook with electricity and almost everybody else cooks with firewood or charcoal, with little or few exceptions. This has major health implications. Household air pollution from solid fuels is estimated to be the number one risk factor that accounts for most disease burden in Malawi. Also, with increasing scarcity of firewood, due to over-exploitation, people have to spend more time and money to have access to solid fuels – they have to travel further to collect wood, or pay more and face problems such as shortages in the marketing and the pinch of rising prices. Many families spend as much as 15% of their household income on firewood and charcoal and could use alternative solutions for this non-sustainable situation. Not to mention the environmental impacts of inefficient use of fire wood: rapid deforestation, soil erosion, river siltation, the sinking of the water table, reduced natural habitat for biodiversity, increased CO2 emissions and many others. Hestian is a social business that promotes access to more efficient wood-burning cook stoves in Malawi and in other African countries, such as Rwanda and Zambia, and works to address...

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20.03.2014

#Press: Why taking a break from your job and skipping the country can increase your value

TIE Alumnus Sarah Walker writes to Marketing Magazine to talk about her TIE experience and how stepping out of her comfort zone has made a difference in her career. Sarah’s campaign helped to raise awareness of the human rights violations, that are taking place in Recife to open way the 2014 World Cup. “Within weeks of the campaign launch, FIFA picked up the phone and asked to meet with the committee.”, she explains. “I have learned things that I never expected to, things that I can already feel making a real difference to my day job now I’m back.”, she says about the whole experience. Read the full article here.  

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13.03.2014

#Press: Tem Vida Nas Ruas na Cidade do Bem (Artigo da Revista Pronews)

A edição número 166 da Revista Pronews conta com um artigo de duas páginas sobre a campanha TIE #TemVidaNasRuas, elaborada por Nicolas Jayr e pela Melhor Comunicação para o Grupo Ruas e Praças, em novembro do ano passado. O artigo conta sobre foi projeto, desde a angariação de fundos até a vinda do fotógrafo Klaus Thymann e o lançamento do documentário sobre as crianças de rua de Recife. Confira o artigo na íntegra aqui.

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11.03.2014

Two TIE Alumni, Alice Hooper and Nazia du Bois, win IPA Women of Tomorrow

IPA just announced the ten winners of the Women of Tomorrow 2014 competition. We are immensely  proud to announce that two TIE Alumni, Alice Hooper and Nazia Du Bois, are amongst them. “These Women of Tomorrow are clearly women who are excelling at their careers, but what sets them apart and makes them our future leaders is their ability to use their energy and passions to make a difference, pioneer and break new grounds. Confident, smart, innovative and crucially likeable women who are fabulous ambassadors for our industry. Our future is bright!”, says Karen Blackett, CEO at Mediacom and Co-Chairwoman of Judges. Both Alice and Nazia have extraordinary careers paths, always striving for excellence, but also leaving their mark at each step. Both were considered truly inspirational by the judges panel because of their remarkable work. Nazia was praised for her effort of giving brands a global voice, that truly respects and understands cultural diversity, and the importance of long term sustainable values. Alice thrilled the judges with her work at Leo Burnett Change, a business division of the Leo Burnett Group for non- for profit communications, which she co-founded on...

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26.02.2014

D&AD talks with TIE Alumnus Alice Hooper about her TIE experience and Leo Burnett Change

D&AD interviewed TIE Alumnus Alice Hooper, from Leo Burnett London about her TIE experience, back in 2011, and how it helped her take a step further in her career. On her return, Alice co-founded Leo Burnett Change, a specialist division of the Leo Burnett Group, dedicated to not-for-profit communications. Change won the first ever White Pencil, an award launched to reward creativity for social good, for their campaign “Recipeace“. White Pencil Nominees in 2014 will be eligible to apply for TIE exchanges, as you can see here. “It’s a great opportunity and I know my life would not have taken the path it has if I hadn’t gone to Recife on a TIE placement. Most obviously, I wouldn’t have had the idea for Change.”, says Alice. Read the full article here.

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26.02.2014

Girls and women in Recife are being forced into prostitution, and you can help ActionAid to end that.

According to BBC, Brazil is becoming as popular as Thailand as a sexual tourism destination. Unicef estimates that there are more than 250,000 children being sexually exploited in Brazil, and Recife is right at the top of this cruel scenario – the city is the third most visited for that purpose, only behind Rio and Fortaleza. A recent study shows that more than 90% of the children in situations of sexual exploitation in Recife use different drugs – especially crack. This study shows a clear relation between drug abuse and prostitution, which then leads to exploitation of children. With the upcoming World Cup, this reality is even more concerning. ActionAid is a global federation that fights for a poverty and injustice free world, along with local communities and organizations. They work to guarantee that the poorer portion of the population has their human rights respected, such as food, education, proper infrastructure, citizenship and equality of rights for men and women, with no distinction of ethnic groups. In Brazil, ActionAid’s efforts are focused on food security, education and youth, democracy and women’s rights. Because of the troubling scenario the city is...

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25.02.2014

#Press: Two TIE Alumni are shortlisted as Women of Tomorrow, by IPA

The IPA has revealed the shortlist for its Women of Tomorrow awards, as the initiative celebrates female leaders in the communications industry. And we are truly proud to announce that two TIE Alumni, Alice Hooper (Board Account Director at Leo Burnett and who also founded Change on the back of her TIE experience) and Nazia du Bois (Head of Planning at DAVID in São Paulo, a new arm of Ogilvy that she helped set up on the back of her TIE experience), are shortlisted as future leaders of the industry to keep an eye on. The purpose of TIE is to help shape the future leaders of our industry. Alice and Nazia are proof that what we do is working and we couldn’t be happier. Read the full article here.

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11.02.2014

Help Lar guarantee the survival and development of children with mental and physical disabilities

Public services in Brazil are not great – in fact, they are far from great. It is no different when it comes to child foster support, especially if you are talking about children with special needs. This kind of service is usually provided by non-governmental organisations, as the public health system is just not ready for it. Lar Rejane Marques is one of these organisations that takes in children that were victims of negligence, violence or were abandoned by their parents, but with one big differential: Lar takes in children with severe mental or physical disabilities. Their goal is to temporally foster children from zero to ten years old, in situation of abandon and high social risk, providing them with protection and medical care and promoting reintegration with their families and communities. In extreme cases, where the reintegration with the family is not successful, they also provide support for adoption. While the children are with Lar, they also receive education and psychological support, with recreational and educational activities. All to help them grow and develop into complete and fulfilled adults. On the other hand, Lar works with parents and communities,...

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7.02.2014

WPP is sending Yewande Sokan from Maxus London on TIE in 2014

Yewande is currently a Senior Strategist at Maxus London, the fastest growing media agency in the UK. Her main clients are L’Oreal and Associated British Foods, but she works across the Maxus client portfolio helping clients leverage insights and data to develop successful communications campaigns.  Born in Nigeria and raised in the UK, Yewande entered the world of communications via the WPP Fellowship. This three year management training scheme saw her spend a year in London working at OgilvyOne as an Account Executive, a year in Singapore working at Maxus as a Business Development Manager across APAC and a year in New York working as a Strategic Consultant for the Futures Company.  In 2013, Yewande was one member of a two man team that won the UK’s first ever Gold Cannes Young Lion award at the Cannes International Festival of Creativity.  Their winning strategy was for the charity Médecins Sans Frontières. In the same year she was shortlisted for a Media Week Rising Star award. She is currently in her second year as the treasurer for Maxus’ Charity and Social committee.  Yewande has a degree in Economics from the London School of Economics...

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26.12.2013

Introducing TIE Leadership Coaching

TIE is a leadership development programme that combines the expertise within agencies, communication companies and studios with the needs of NGOs to create positive, sustainable change. It takes talented communications leaders and enables them to share their experience and skills in areas of urgent need. TIE has two main objectives. We not only help many NGOs and communities around the world with our powerful communications skills, but together we’re enabling more talented communication leaders to learn and grow from the experience of sharing their skills with the emerging world. The opportunity for change is huge, both abroad, but also back at home. Our placements themselves give the communications professionals a chance to develop in a very hands-on way. And we’ve heard from many TIE Alumni that our immersive experience has the potential to be really transformational. However, the inspiring experience with TIE often leaves people wondering how they can harness their experience and talents in the most impactful and fulfilling way once they return. We work with inspired, motivated and driven individuals who want to make their mark. The questions they ask themselves are all different, yet the overarching goal...

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19.12.2013

Good For Nothing: smart folk collaborating to solve stuff that matters

Good for Nothing is a community of thinkers, do-ers, makers and tinkerers applying their skills and energy to accelerate the work of cause-led innovators and change makers; it’s about diverse groups of people collaborating together, working in new, faster, fun and better ways by supporting ideas and people that are leading the way to what a flourishing 21st century society might look like. In only a couple of days, “Good for Nothingers” manage to do what could take years in a different environment. And all the challenges, in their own way, help to bring about the best the world has to offer. You can help an organisation become more sustainable, or help reduce food and water waste, or help more people get access to technology. There a number of ways to collaborate. You may check their website here. What Good For Nothing is doing is very similar, in essence, to what we do here at TIE: using your skills for good and leading the world towards a better place. Check out the video below: How we like to get stuff done from Good for Nothing on Vimeo.

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9.12.2013

TIE joins forces with D&AD to award White Pencil Nominees with a TIE exchange

Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a Yellow – or Black – Pencil remains the pinnacle in many careers. In order to reward creative ideas with a social purpose, D&AD designed The White Pencil Award. The Award is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues. And now TIE and D&AD have come up with a wonderful way to reward those who have used their skills for a greater cause. White Pencil Nominees for 2014 will have the chance to board on a TIE exchange and put their work into powerful, grassroots projects and will be able to develop their leadership and project management skills whilst bringing real change to the lives of hundreds of people, by improving the work of one of our partner organisations. You can...

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25.11.2013

Advertising professionals are near the bottom of the ‘most trusted professions’ list, according to the Annual Gallup survey.

According to the annual Gallup survey, advertising professionals are near the bottom of the ‘most trusted professions’ list, scoring only slightly better than members of Congress and car salespeople. TIE intends to change that, from the inside, out. Advertising and marketing needs to stand for more than simply getting people to want more stuff. Instead, we need to make things that people actually want.  That talk to them. As human beings.  As Alex Bogusky says, we need better products, better conversations, and a better impact. The key is understanding, on a broad scale, what’s changing in the world, and find ways to grow business by doing the right thing. We need to find commercially sustainable ways to fix problems.  And our industry is just the industry to do it – as long as we recognise the powerful trends that are quickly emerging. Jeremy Bullmore, of WPP, says it best –“The human ingenuity that inadvertently created the mess we’re in will have to get us out of it. And proper marketing will be essential both in creating the demand and spreading the word.”  But, for people to be able to know...

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25.11.2013

Help CPP change the way public school meals are prepared and improve the health of the future generations of young people.

If you have never come to Brazil, you probably have a misperception of the reality around here. The bright economic moment, the colourful festivals and the testimonials about the warmth of the people may have lead you to believe that we live in good and relatively fair society. This is not true. Brazil is among the ten top countries in social inequality and Recife is no different. While there are people living in 2 million dollars apartments, there are thousands of people living in slums and under the poverty line. And it gets worse: there are those who don’t even have a shed in a slum to go and spend the night; children who were abandoned by their families and by the public services or that were pulled onto the streets by drug addiction and crime. The Comunidade dos Pequenos Profetas (CPP) works to bring some light into these children’s lives. The reasons why they go to the streets are numerous. But most of the young people assisted by CPP are already on crack or some other substance and almost one third of them have already dropped school. Many of...

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22.11.2013

Help LICO educate people in Malawi about HIV/AIDS with up to date materials, empowering communities to make more informed and responsible decisions.

In Malawi, it is estimated that more than 1 million people live with HIV/AIDS today.  This number more than doubled in the past 25 years. According to UNAIDS, in rural areas the incidence rate might be as high as 40% and more than 50,000 people die every year due to complications related to AIDS. The greatest challenge is to educate people; since there is very little information available on how to live with HIV and how to prevent it spreading; or, people just don’t know how to find the relevant information. LICO is a local indigenous and community-based organisation that works to change this reality.  Since its foundation, in 2008, LICO aims to positively contribute towards improving the living standards and conditions of those adversely affected by poverty, ill health and HIV and AIDS. Since the beginning, LICO has chosen a bottom-up community approach, giving the people the chance to create the change themselves, with their own perceptions of the problems they face. At first, LICO provided people HIV testing and counselling on how to prevent it spreading. As the initiative evolved, they broadened their actions to include research, community...

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22.10.2013

Build pride and fight violence and discrimination against young gay people. Join TIE and the American Consulate of Recife to bring the It Gets Better project to Brazil.

    Earlier this year, Brazil became the 15th country in the world (the 3rd in Latin America) to legalise gay marriage. Which is wonderful news. At the same time, though, it is not as good as it sounds. The Brazilian society, in general, is not very gay friendly. There are not a lot of public places, for instance, where you see gay couples holding hands or kissing without attracting judgemental looks or even violence. The fact that we are the most Catholic country in the world, with significant and fast growth of evangelical Christians, does not help at all. A 2010 Unicef study on violence against the youth pointed that the risk of a young gay being murdered in Brazil is 785% higher than in the USA. And it’s not unusual to hear about brutal crimes against LGBT people on the news. All this affects the lives of LGBT people and the way they see themselves and their future, especially children and adolescents. As a consequence, depression and suicide rates amongst young gay people keep raising every year. The It Gets Better Project has been changing this reality worldwide,...

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24.09.2013

Recognize intrapreneurs before they leave

This article, from the Harvard Business Review, is about how companies can operationalize new ideas and develop an “innovation engine”, by recognizing and supporting its “intrapreneurs”. “To build your innovation engine, your firm must excel at operationalizing ideas from your energized people who are willing to do everything they can to fight off internal resistance without creating chaos. This is your bench of corporate innovators: your intrapreneurs […] Intrapreneurs can transform an organization more quickly and effectively than others because they are self‐motivated free thinkers, masters at navigating around bureaucratic and political inertia.” At TIE, we are all about nurturing those future intrapreneurs. Our idea is that post a TIE placement, participants return with a horsepower, energy and wealth of new insights that can make a tremendous difference in any company.  These people are the ones that push the industry forward – they often just needed that spark to kick start the process. But those companies that have these powerhouses in their offices need to ensure they know how to provide the proper change-friendly environment – otherwise they risk not only not getting the most out of their people, they risk...

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19.09.2013

Help SEP to empower the youth of Kenya to face key social issues, using football as a social change tool

What if some young people playing a game could solve some of the world’s problems? What if a game could bring smiles and these smiles could bring change?  This is the reality SEP is trying to achieve. The Society Empowerment Project was founded in 2005, by Festus Juma, in the town of Oyugis, Kenya. The idea was brilliantly simple: to use football as a tool to address key social issues, such as food insecurity, lack of education opportunities and of information on health issues. SEP is a community-based organisation that seeks to empower the youth and promote community development in the rural town of Oyugis. To do so, SEP uses football to deliver important messages on the social issues the kids face. They are taught about the importance of education, gender equality, HIV prevention, nutrition, substance abuse. They are also taught how to work together to build change and lo lead the development into their community. All that whilst providing the kids with meaningful leisure activities, which SEP believes is essential for a healthy development. A TIE campaign will help SEP to reach out to the local community and help...

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19.09.2013

By assisting Saúde Criança with their communications you can help families under the poverty line build a more decent life and mitigate the need for social assistance

Health is a major issue in Brazil, especially amongst the poor people of the country.  This population relies on the public health system (which offers far from an ideal service) and usually lacks information on basic aspects of personal and family health, such as what is required for a balanced diet and proper hygiene. People under the poverty line struggle even more with health issues, as they have food, housing and financial insecurities complicating matters. Malnutrition and frequent illnesses can jeopardize children’s learning process and an adult’s ability to work properly. Combined, these factors may condemn a person to live constantly under a poverty cycle and reduce their chances to fight for better life conditions. Dr. Vera Cordeiro had a very clear understanding of this and how it could affect a child’s development. With that in mind, she founded Associação Saúde Criança, in 1991, with the objective to restructure the lives and promote self-support to families with children at social risk. In order to do so, Saúde Criança had to approach poverty in a whole new manner. It had to be seen as a multifaceted problem, with multidisciplinary solutions. When...

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18.09.2013

Grey New York is sending Holly McGavock on TIE in November 2013

Holly McGavock is the Director of Planning at Wing, a Hispanic-focused advertising agency, and part of Grey New York. In her role she oversees all strategic planning initiatives for Wing clients and new business efforts. Her clients include Pantene, Olay, Downy, Red Lobster, RadioShack, and TJ Maxx, among others. Before joining Wing, Holly worked on such brands as Target, Ford, American Airlines, and got milk?, for which she won a Gold Effie in 2010 and two Gold HAPE (Hispanic Account Planning Excellence) awards. Prior to entering the field of strategic planning, Holly got her start in the Hispanic space at Yahoo! en español. In addition to being Director of Planning at Wing, Holly also teaches Hispanic Marketing, Multicultural Marketing and Account Planning courses online for Florida State University students and marketing professionals. When she’s not working or teaching, you’ll usually find her either running (slowly) or writing haikus. You can click here to read about the project she will be working on with the Barefeet Theatre in Lusaka, Zambia.

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17.09.2013

Nicolas Jayr, from BBH, started an amazing fundraising website for his TIE placement – and he has got the entire BBH headquarters in motion

Have you ever imagined to be part of a wine-tasting session with none other than Sir John Hegarty, the legendary founder of BBH? That’s how far Nicolas has gone in the preparation for his TIE placement. Nicolas is coming to Recife (Brazil) in November, to work with Grupo Ruas e Praças and help them to empower the children that live on the streets. Every TIE candidate needs to fundraise their marketing budget to make the project possible – and he took it very seriously. The City of Good was born, a “talent auction” that involves many of his colleagues and mentors at BBH. The prizes include the wine-tasting session with Sir John, career-coaching session with Sir Nigel Bogle (cofounder at BBH), Man Vs. Food contest with Dav Karbassioun and Josh Tenser (Heads of Film and Interactive Production) and a Jamaica shirt signed by that guy who is faster than, well, pretty much every human being, Usain Bolt. The other brilliant prizes can be seen at cityofgood.me.  Congratulations, Nic! We love your initiative and can’t wait to have you here.

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9.09.2013

Help Greenroot develop financial stability and business opportunities for the people of Malawi by providing improved access to money to the under-banked population

In Malawi, a great portion of the population depends on subsistence agriculture to survive. Many families, however, don’t have their own land where they could harvest food and generate income. Many of them also don’t have the means to start a small business or even to make their way to work in a different part of town. All this because most people don’t have access to money.  And it is almost impossible to get financial support if one doesn’t have land to give as guarantee. But how are they supposed to give land as guarantee for a bank loan, if they can’t get a bank loan to purchase the land in the first place? And basically this applies to any kind of personal investment these people want to pursue. It’s a vicious circle that is difficult to break. But Greenroot Finance works to break this cycle. They want people in Malawi to be able to take control of their financial lives and have the means to improve it. Through their one-of-its-kind risk mitigation tools, Greenroot has been able to provide financial support to people who otherwise would not have access...

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8.07.2013

Hanne Haugen from Wieden+Kennedy London on TIE in 2013

Hanne joined W+K London in the summer of 2009, working on a number of global campaigns for Nokia. Since then, she’s moved on to the world of dairy and gum – managing the Cravendale Milk and Stride Gum accounts. In 2011, she worked on the Cats with Thumbs campaign for Cravendale and more recently, Gumulon, an iPhone game for Stride that’s controlled by chewing. She has also dabbled in various interactive projects, such as OFF/ON – W+K London’s own energy saving initiative – and the Kaiser Chiefs album launch. Prior to W+K, Hanne worked at DLKW and Euro RSCG London, looking after Morrisons, Three and Peugeot. When not account handling, she likes to cook, practice pilates, dream of owning a dog and exploring London and its pubs. She’s also an avid traveller, and has spent a lot of time in Central and South America through the years. Hanne is excited to be chosen for TIE and for the opportunity to live and work in a completely different environment. You can read more about her project here.

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3.07.2013

Assist the Kasiisi Project to continue cultivating a population of healthy, well-educated men and women, who reinvest in their communities and who care about the conservation of Kibale National Park.

The Kibale National Park is a critically important ecosystem for the long-term survival of chimpanzees. Like other environments that harbour great apes, its priority biodiversity ecosystem and as the largest protected forest in Uganda (760 km2) is of enormous importance to the survival of chimpanzees at the eastern most limits of their range. It is an exceptional example of a mid-altitude rain forest with the highest primate diversity and density in East Africa. It is home to approx. 1400 threatened chimpanzees, the largest population in Uganda and the second largest of its sub-species in Africa, and over 300 bird species. It is the last remaining forest in East Africa that is the habitat both of great apes and a healthy population of elephants. Founded in 1997, The Kasiisi Project was the vision of a coalition of Ugandan and expatriate researchers and educators. Its goal was to provide children living around the park with good education so that they have options other than eking out a living on progressively smaller and less fertile patches of land – a precarious way to live which often requires falling back on the resources of...

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23.06.2013

Assist the parents of the children supported by Little Rock to generate income working closer to home, therefore helping them to move out of poverty and be a more regular support for their children

  Little Rock is an Early Development Education Centre based in Kibera, Kenya. It also runs income generating projects and microfinance initiatives for the parents of the children attending the school. The two main objectives are: to provide quality inclusive early childhood education, nutrition care, medical and therapy care to the vulnerable and disabled children of the kibera informal settlement; and to promote and empower the slum child to enjoy the rights to inclusive early childhood education, and equal opportunities to safety and development.  Little Rock’s mission is to provide the best quality early childhood education for all vulnerable and disabled children by promoting their total development in a flexible, inclusive learning environment and enlightening the community.  Their vision is an inclusive society where all children are given equal opportunities in early childhood education for better life and imparting the community positively. The impact of Little Rock is quite significant. Since 2003, 389 children have graduated from little rock. They are now in various classes and some have maintained top grades in their current schools. Their first set of Primary School graduates sat for their National Examinations in 2012 and...

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20.06.2013

Demonstrate the other side of the Brazilian World Cup coin, disclosing the work of the Committee of the World Cup and the cruelties that are being committed on behalf of the development to host this mega event

Some people see Brazil as one of the richest developing countries in the world. Yet, from the inside, we know that we still have to take a huge step forward to earn this status. The next FIFA World Cup will take place in Brazil and we all have an idea of the benefits it will bring to the development of the country and its economy. However, most people don’t realize that hosting this kind of mega event can also bring negative impacts on the society, if not done well. To date, more than 100 families have been forcibly removed from their communities without receiving fair compensation and there has been a significant lack of dialogue between the government and these families to discuss alternatives against the evictions. The government has shown a real lack of transparency regarding the use of public money (the last three World Cups cost a total of US$30 Billion, Brazil has already spent $US64 Billion), and recently the government has been looking more like an authoritarian regime, rather than a democracy. The Comitê Popular da Copa (Popular Committee of the World Cup) is made up of...

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19.06.2013

‘The Healing Power of Creativity’ – Welcoming our new partner Grey New York

We are thrilled to announce that Grey New York is now on board with TIE. We asked what Michael Houston, CEO of Grey North America, had to say about the newly formed collaboration, and this is what he said: “Last year we conducted an analysis to understand the multiple streams of pro bono work delivered by the Agency. While the majority of our efforts were clearly for worthwhile causes, none were tied directly to the singular passion that connects the various diverse people within our own organization: Creativity. Coming out of this exercise, we endeavored to find a platform that allowed our staff to get closer to the people who benefit from our work…the actual humans rather than the organizations…and touch lives in a more profound manner via the power of creative expression. As such, we reframed all of our CSR-type activity under a single, unifying charter titled “The Healing Power of Creativity.” We believe that TIE is a perfect forum to realize this philanthropic charter and to exercise our agency’s desire to apply our unique skills as creative professionals to make a positive, meaningful and sustainable difference in the...

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12.06.2013

Home TIEs: developing the future leaders of our industry and making a difference whilst we’re at it

My weeks are regularly filled with Skype conference calls with people scattered all over the world. The calls range from organizing TIE placements with participants based in the UK or US; to discussing TIE placement and project opportunities with NGOs scattered around Africa, Brazil and India; to discussing the industry, the future of it, and how sustainability can find a real place within it.   A few weeks ago I was at an advertising conference in Canada put on by the ICA and the Globe and Mail called Future Flash.  Sir John Hegarty spoke, as did Paul Kemp-Robertson and a few other legends, and we all left pondering the future of our industry.    I came away from the conference with a renewed enthusiasm for adland, and for TIE’s place within it. As Martin Wolf from the FT explains in this article, the age of unlimited growth is over. And, having now lived with this new reality for the past few years, we are seeing that the nature of global growth is transforming and new dynamics are surfacing – all rooted in human potential and well-being.  I was in New York...

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7.06.2013

WPP is sending Sarah Walker from Millward Brown London on TIE in September 2013

Sarah is the Director of R&D for Millward Brown’s global neuroscience practice, where she works to design and apply insights and methods from neuroscience and behavioural economics to the field of marketing and advertising research. She is a frequent speaker at conferences on the importance and role of emotions for advertising and brands. A graduate of WPP’s Marketing Fellowship programme, she previously held roles as a strategic planner at creative agencies in London and South Africa, where she worked on global communications strategies and launch positionings for clients like Heineken, Lexus and Best Buy. She joined Millward Brown in New York when the consumer neuroscience practice was founded in 2010, and is now based in London with responsibilities for projects around the world. Sarah came into marketing following a PhD in experimental psychology, and is on the advisory panel of #ogilvychange, the Ogilvy network’s Behavioural Economics practice. In what passes for her spare time she can usually be found doing, watching or reading about some form of sport. You can click here to read about the project she will be working on with Comitê Popular da Copa in Recife, Brazil.

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6.06.2013

Work with Kusalama to increase awareness of the multiple benefits of sustainable agriculture at a national level, improving the environment, health and livelihood of the Malawian people.

In Malawi more than 85% of the population consists of subsistence farmers, nearly 60% of which experience year round food insecurity. Although Malawi’s economy is dominated by the agricultural sector, the country faces high rates of malnutrition, with nearly 13% of children under-5 underweight and 47% stunted. Much of this is because farmers often depend heavily, if not solely, on a single crop: maize. Grown intensively, farmers are forced to buy expensive chemical inputs for production on already depleted soil. These factors, combined with associated environmental degradation, increase the population’s vulnerability to climatic changes, reduce its livelihood and food security, and increase its susceptibility to malnutrition. By maximizing land productivity, reducing the perceived need for expensive inputs, and increasing crop diversity, sustainable agricultural approaches, such as agroecology and permaculture, address the most critical aspects of improving nutrition and food security. Through adoption of agroecological practices, farmers can reduce their overhead costs while increasing the productivity of their land and diversity of their crops, thereby increasing household food security and diet diversity. Additionally, by mimicking natural systems, permaculture and agroecology actually improve environmental health, combating some of Malawi’s most pressing environmental...

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2.05.2013

WPP is sending Melissa Parsey from JWT NY on TIE in August 2013

  Melissa is the lead strategist for JWT Ethos (a societal purpose-led practice), as well as a number of brands. In her role with ethos she has helped build the practice at JWT NY: bringing on board key clients Robin Hood and NAMI, as well as developing ethos’ thought leadership practice. Alongside her work with ethos Melissa’s the planning lead for Nestlé’s Prepared Foods portfolio. This includes Stouffer’s, Toll House, and Nestlé’s broader initiative for responsible innovation in the food category. At JWT she’s also worked as Brand USA’s Global Insights Director — developing the USA’s first global tourism brand and International campaign last year. Coming from WPP’s prestigious Fellowship program Melissa’s worked in brand strategy and planning for Landor, Ogilvy & Mather and Y&R, across North America, China and EMEA. In these roles she helped conceive and develop Forbes’ new brand positioning and their first purpose-led brand ranking study, and was awarded a Cannes Silver Lion and Gold Effie for an innovative campaign for the North Face, China.  Before ad land, she started her career as a secondary school teacher in London as part of the celebrated Teach First program, and...

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30.04.2013

Nicolas Jayr from BBH is off on TIE in 2013

Nicolas joined BBH London in 2010 and is a Team Manager, overseeing global accounts for Johnnie Walker and Pirelli. He is also part of BBH Homegrown to recruit and mentor the next generation of BBH talents.   Prior to BBH, Nicolas spent 6 months working as an Account Executive at TBWA/G1 in Paris, coordinating the roll-out of international campaigns for the Nissan Global account, and another 4 months working on the business development of digital start-up Goom Radio. This followed four years studying across Europe, living in Barcelona, Toulouse and Geneva.   Nicolas loves to travel, his most recent expeditions were Cuba and Sierra Leone… He is now anxiously looking forward to discovering Brazil and getting a real insider view on its lifestyle.   Nicolas is absolutely thrilled to be taking part in the TIE scheme and is looking forward to working with the local community in Recife to create a powerful communications campaign. He’s also determined to have a great time and promises to be reasonable when it comes to his consumption of caipirinhas! You can click here to read about the project he will be working on with...

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23.04.2013

Help small-scale farmers from marginalized rural areas of Malawi access indispensable information on modern farming methods, therefore improving their crop yields and income generation.

Development Action for Marginalized Rural Areas (DAMRA) works together with local communities in some of the most marginalized rural areas of northern Malawi to address the issues of food insecurity, low household level income, environmental degradation and the HIV/AIDS pandemic. DAMRA started in 2004 with the objective to facilitate positive village-led social change by empowering, supporting and equipping communities with necessary skills through participatory, gender, youth and environmentally sensitive methodologies. DAMRA also provides training courses to beneficiaries, sometimes soliciting trainers from other institutions when they’re lacking the technical expertise, so that they can still train the beneficiaries in some other particular activities. More recently, in recognition of the role of youth in development, DAMRA is moving towards youth-focused programs. DAMRA members believe the rural communities can be empowered through sustainable development initiatives provided by their own staff. In order to create a sense of ownership and ensure project sustainability, all DAMRA programs are conducted in a participatory manner. The institution knows that farmers need to have access to as much information as possible regarding modern farming technologies, agricultural trading and marketing information, be it through DAMRA or other institutions.  This...

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23.04.2013

Work together with GTP+ to decrease the prejudice faced by people living with HIV/AIDS while increasing the number of meals sold by the Solidary Kitchen.

GTP+ was founded in December 2000, in response to a desire to create an entity coordinated by people living with HIV and Aids, that would: generate a feeling of identification and belonging amongst people living with HIV and AIDS involved with the organisation; develop prevention activities with the objective of contributing to confronting the epidemic; encourage activism and education (prevention in STI/HIV/AIDs); and promote the human rights and citizenship of people living with HIV and Aids. The organisation has been technically and politically involved in many important decisions for the public living with HIV and AIDS, like the fight to ensure their rights and to guarantee the free access to the necessary antiretroviral drugs. One of the projects the institution has is the “Cozinha Solidária” (Solidary Kitchen), which helps them pay their monthly bills, such as rent, energy, water, as well as to help the NGO to educate people eating at the restaurant about nutrition and also to break prejudice. The cooks at the Solidary Kitchen are all HIV positive.  This is strategically important as it not only is a way that GTP+ can provide job opportunities for people who would...

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20.03.2013

Work with the National Department of Heath of South Africa and an arm of the Clinton Foundation to ensure clear and focused messaging to the nearly 2 million patients on antiretrovirals about the drug change taking effect in April, 2013

South Africa is home to the world’s largest population of people living with HIV, approximately 5.5 million people as estimated in 2010. In 2004 the NDOH – National Department of Health – introduced the public antiretroviral treatment programme (ART programme) and by the end of 2011 there were approximately 1.7 million patients on treatment.  Antiretroviral therapy (ART) consists of the use of at least three antiretroviral drugs to maximally suppress HIV, the virus, and stop or slow the progression of HIV disease. On November 29th, National Minister of Health Aaron Motsoaledi announced the proposition for a fixed dose combination (one drug tablet) of antiretrovirals. This was approved. “This in simple language means that a patient does not have to take three tablets twice a day and can now take one tablet once a day,” explained Motsoaledi in the press release. This change is expected to take effect on April 1st, 2013.  This exciting announcement will revolutionise the way patients take their treatment.  It is more important than ever to have a well-articulated communication strategy to inform patients of the changes in the standard first line regimen and that 1 tablet...

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18.03.2013

Help find work opportunities for young people from a small rural city in the interior of Pernambuco, therefore ensuring their financial autonomy, and improving their living conditions and their community’s development

The city of Glória do Goitá is located in the Forest Zone North of Pernambuco, about 65 kilometres from Recife and has approximately 29 thousand habitants. Its economic base is formed by agriculture and commerce. This way, the only sources of generating income is through the small local commerce or through agriculture, which is currently very undervalued and does not offer decent conditions to work. Because of this lack of opportunity, many young people are in the streets drinking alcohol, using drugs, without any life perspective. With the objective of creating new opportunities for these youngsters to get away from this situation, a group of university students founded an institution called Giral on the 17th of October in 2007. Giral has the mission to develop and enhance the capacity and knowledge of the youth, through the use of technology of information and communications. As an institution that focuses on the human right to communication, Giral trains young communicators in the techniques of video production, communitarian newspaper, radio programs, public exhibition of videos and movies, educational campaigns for radio, conducting research and interventions in public schools, and in the society as...

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18.03.2013

Help educate young people from Lilongwe’s biggest shanty town of the problems related to drugs and alcohol, and inspire them to be positive contributors to their community

Chance for Change was established in 2011 by leading professionals in the field of youth development with considerable experience in other organisations including Venture Trust and Save the Children. As well as supporting young people in the UK, the institution has established separate development programmes that support marginalised young people in Nepal and Malawi. Since their establishment, they have secured over £500k for their work in the UK and abroad, developing strong partnerships with funders including the Souter Trust and the Rank foundation. The key objective of their program in Malawi is an advocacy-based programme focused in Area 23, a densely populated shantytown of Lilongwe. Their work will focus on four key areas: Personal effectiveness, Drugs and Alcohol, HIV/AIDS and Entrepreneurial thinking. Area 23 is the most densely populated area in Lilongwe with an estimated 100,000 plus population. It is an area with very poor housing, very poor facilities, and very high unemployment rates, particularly amongst young people. It is perceived locally as quite an unsafe place and also as an area of high crime. In populated urban townships such as Area 23, which have extremely high levels of unemployment,...

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8.03.2013

Help Barefeet enable the voices and talents of young street people to be heard and seen, through the development of their communication strategy.

Barefeet is an outward looking cultural movement founded in Zambia in 2006 by a group of Zambian and Irish artists who met by chance (some would say fate), and began to collaborate creatively together, delivering theatre workshops with children living on the streets. The workshops were a great success, and many children came off the streets and into the Children’s Centres as a direct result of engaging in the workshops. The movement seeks to ignite the creative fire in all its participants and audiences. Using the power of art, performance and entertainment to inspire, build and transform lives. Barefeet works with children who have found themselves in difficult situations, to assist in building their confidence and giving them vital skills and information as a weapon to assist them throughout their development. Over the last 6 years, Barefeet has grown organically into an organization working with 40 partners in Lusaka, and with facilitators in 5 other provinces nationally.  Their annual Youth Arts Festival has gone from strength to strength working with over 1500 young people, and including artists from around the world.  Barefeet Blaze, their performance group, has also developed hugely in...

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15.01.2013

Raise awareness of Integrate’s work and show society that people with intelligence deficit disorders are citizens with capabilities and limitations just like everyone else.

Intergrarte – Centro Pró-Integração, Cidadania e Arte (Pro Integration, Citizenship and Art Center) is an NGO that has been working with people with intelligence deficit disorder and other specific difficulties, particularly Down syndrome, for more than 10 years. The idea of the institution came from two mothers of children with Down Syndrome that were initially inspired by the fact their children had a real interest in art, but were also regularly facing prejudice from society. They founded an organization in 2001 to help their children get involved with art but also try to change the reality of discrimination. Integrarte’s methodology is Constructivist: teachers and students build the work together, using group dynamics, dialogue, discussions, workshops and playful activities that stimulate the integration of the participants. The workshops stimulate thinking and action involving themes such as: participation in politics, citizenship, interpersonal relations, respect to differences, rights of access to the goods produced by the society, peace, etc. As a result of Integrarte’s projects involving human rights, art and socialization; the institution is now being recognized by segments of the society. This recognition can be seen through some of the support they...

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15.01.2013

Help boost financial and logistical support to Boca do Lixo’s Library and therefore improve the future of hundreds of young people from poor areas of Recife by improving how they read.

Peixinhos is situated in the limits between the cities of Recife and Olinda and it was once known as one of the most violent communities in the metropolitan area of Recife. The old industrial slaughterhouse was one of the main engines that moved the neighbourhood economically in the 1970s, until it closed and the space became a centre of drug use, violence and all sorts of negative behaviours. The Movimento Cultural Boca do Lixo (MCBL) – Cultural Movement “Trash Mouth” – was created in the 1990s with the objective to change the neighbourhood’s violent situation. The way they did this was through promoting the development of artistic activities such as music, theatre, dance and literature, with periodic activities such as festivals, and cultural weeks – an event with various artistic expressions such as short courses, recreation, gigs, theatre, etc.  Another very important place for children and adolescents that live in Peixinho, is the library founded in the year 2000, which is called Biblioteca Multicultural Nascedouro (BMN) – Birthplace Multicultural Library. MCBL believes that most of the public school students that search for BMN’s services are doing badly at school because...

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4.01.2013

Help Espaço da Criança to keep caring for children in one of Recife’s poorest areas by making it easier for new partners to get involved and provide essential resources.

  Recife is a highly developed city of great wealth, for both regional and national standards; however, the city is laden with a huge social gap that has been widening over the years. A large portion of its population has no access to vital services such as healthcare, schooling and housing, nor to indispensable facilities such as sewage and running water. Among the victims of this situation, the most vulnerable ones are the children, who are helpless in face of violence, social exclusion, poverty and familial disorders. Willing to assist these children, Mrs. Abigail Mesquita founded the organization Espaço da Criança (“Kid’s Place”) in 1991. Espaço da Criança is a non-profit private organization and receives its support mainly from volunteers and supporting organizations. It has assisted over 1,000 children over the years, and it continues to help 100 children and their families today. In the institution, each child receives two daily meals, as well as reading, art, dance, music and tutoring classes. It also extends its activities to benefit the mothers of these children, by providing them food, guidance to important services, such as family health and legal assistance, also...

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12.12.2012

TIE’s Alice Hooper (Leo Burnett) accepts first ever D&AD White Pencil for Leo Burnett Chicago

The first D&AD White Pencil was awarded last night by an esteemed panel of judges at the Royal Institution in London. For 50 years, D&AD has inspired and celebrated the best in global design and advertising. As businesses and brands respond to changes in consumer behaviour and strive to play an active role in delivering positive social change, creativity has a more critical role than ever. The first new award in D&AD’s history was created to reward an idea that has a genuine social impact. Read on…

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16.08.2012

Sam Wagner from Wieden+Kennedy NY on TIE in 2013

 At Wieden+Kennedy New York, Sam is currently the Account Supervisor on the Heineken US business, focusing on their sponsorship and music activation properties. Previously, she worked on the Target account, helping to manage campaigns to promote their designer collaborations. She originally joined the agency in October 2010 to work on Nokia North America, helping oversee the TV productions for two smartphone launches. Prior to her time at W+K NY, Sam was at Euro RSCG on the Volvo account, handling their digital campaigns and rollout of a new US website. Additionally, Sam delved into the world of fashion while working on a microsite to promote Lacoste’s Winter 2009 collection, and gained packaged goods expertise on global Reckitt Benckiser brands Clearasil and Veet.  For fun, Sam enjoys continuing to explore NYC (especially trying new restaurants), practicing yoga and travelling when she can. She is grateful to have been chosen for this experience with TIE, and is looking forward to expanding her horizons while working with the National Department of Health of South Africa. You can click here to read about the project.   

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14.08.2012

A top designer from Wieden+Kennedy NY is shortly off on TIE

Trevor started at W+K New York as a designer in the summer of 2010 and began working on interactive campaigns for Jordan Brand and ESPN. For the former, he helped create a promotional teaser package to launch Jordan Brand’s “Dominate Another Day” campaign. Consisting of a custom engraved iPad, mobile app, and behind-the-scenes footage from the shoot, this work has received awards for both packaging and design. In 2011, he worked on the design collaboration between Target and Jason Wu. His team created print ads, in-store signage, and peripherals for the program. Recently he joined the newly founded group, WRK, which creates special projects for Wieden+Kennedy NY. Amongst other efforts, the team produces the printed publication Day Trip, which showcases the work, lifestyles, and perspectives of creatives in the NYC area. Prior to W+K, Trevor worked at AKQA as a Senior Designer creating digitally integrated campaigns for Nike, Google and Motorola. In his free time, fishing and the outdoors have become a calming escape from the hustle of NYC. Trevor also contributes to Save Japan Benefits – an organization established to help aid the people of Tohoku after the 2011...

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25.06.2012

BBH’s Commercial Manager chosen for TIE

Elizabeth joined BBH, her first taste of the advertising industry, in 2010.  The first couple of days were spent in shock (with live bands and face-painting unusual from her past work environments) but she soon got stuck into running the finance department and handling client fees.  Elizabeth now manages 12 accounts from a financial perspective ranging from small British charities to Unilever’s global business.  She works closely with the senior management team and account heads to ensure accounts are run in a transparent and profitable manner, strengthening rather than hindering the overall relationship. Before joining BBH, Elizabeth qualified as an accountant at Microsoft.  She worked across a number of divisions, including MSN, managing the P&L and budgeting cycles. For fun Elizabeth loves hiking, skiing and travelling. Her last trip to South America included a fabulous trek through the Andes and she’s  keen to explore Brazil’s natural beauty and sample the carnival atmosphere of the larger cities. Elizabeth will be heading to Brazil in October 2012 to help Iracambi with their Forest Future’s project. Read more about her project here.

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17.04.2012

NGO Testimonials

In this film a handful of TIE’s NGO partners talk about what makes TIE different to other partners they work with, what impact TIE has had on their organisation, how TIE adds value and what they think of the program and their experiences with it. The team that created this film for TIE is: Eduardo Travassos (produtor), Roberto Fernandes (operador de camera), Marcelo Morais (edicao) and Leonardo Castro (coordenacao) – everyone from BAM TV of Aeso. As well, Johann Brehmer, responsible for the audio from the audio studio at Aeso, and photographer Emiliano Dantas. Thank you to everyone for all of your help.

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27.03.2012

A reflection on TIE’s work with GTP+, an HIV/AIDS NGO in Recife

The “Posithivo” Prevention Work Group (GTP+), is a non-governmental organization founded in December 2000 coordinated by people living with HIV and AIDS patients. It develops educational activities and raises awareness for the prevention of STDs and AIDS in the State of Pernambuco, Brazil. The institution focuses it’s attention on people living with HIV/AIDS and ‘sex workers’ (men, transvestites and transsexuals) prioritizing people who are living in situations of social and economic vulnerability. It is the first organization founded in the Northeast of Brazil by people living with HIV and AIDS, their friends and family. The population of the Northeast is approximately 53 million. In 2010, through TIE and in partnership with local agency INATA, GTP+ developed a campaign to minimize the stigma and prejudice towards people living with HIV/AIDS and to raise awareness in Recife and adjacent cities about the vulnerability of these people. We managed to reach the goal of the campaign by disseminating information to the general public through local media (television, radio stations and newspapers) and through bus media and distribution of posters and flyers in areas of the city of huge circulation. When the campaign was...

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26.03.2012

Checking in with Espaço da Criança a year after our TIE placement

TIE’s partnership with Espaço da Criança (Kid’s Place) in 2011 was a very significant experience. The institution had never previously ventured in the communication field – an important area for attaining its social goals, and the exchange formed through TIE’s assistance successfully conduced the NGO towards its desired objectives – and beyond! Although it has been in the same neighborhood for 20 years, most of the surrounding businesses and institutions were either unaware of Espaço da Criança or hostile to it, as it brought the people from the favela in the neighborhood. A communication campaign that promoted greater awareness and sympathy towards the NGO was needed to revert the scenario. Joseph Pirrie, the account manager from Proximity London, the publicity professor Fernando Fontanella and his students from Agência Experimental (Aê) were able to develop a captivating and effective campaign (read more about the campaign here), which used external bus media in the city’s main avenue, an institutional movie, creation of social media pages and other features. As a result, a large number of businesses and institutions immediately became aware of Espaço da Criança and got involved by giving donations and...

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24.02.2012

Oliver from Content Connection New York is chosen by WPP for TIE

Oliver Laubscher is Global Director, Strategy & Business Development at Content Connection, a WPP&GroupM Initiative. He is focused on driving strategic initiatives and growth opportunities at the intersection of content, marketing and technology. Content Connection develops, coordinates and accelerates the creative, strategic and financial opportunities in content financing, production and distribution across the WPP network for agencies, investments and clients. The investment companies include: Vice, The Weinstein Company, MRC, brandamp, IMG (JV with WPP) and others. Oliver joined WPP as a Marketing Fellow, rotating across several WPP companies such as Ogilvy, Schematic and WPP Digital in London and New York holding several strategic and management position. Prior to WPP, he founded a fashion Start Up in Berlin for which he designed, produced and sold merchandise to retail stores across Europe, Japan and the US. He also managed operations for an NGO in Sarajevo for which he worked as a volunteer for almost 10 years.  He also worked at IBM and Y&R in Zurich. Oliver holds a BA and MA of Arts (Summa Cum Laude) from the University of Zurich. Oliver will be going out to Accra Ghana at the end...

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24.02.2012

Tiffany from Mindshare New York is chosen by WPP for TIE

Tiffany Winter is the Director of Content Strategy & Development at Mindshare Entertainment across North America. Her role includes building out branded entertainment experiences for a wide variety of clients, including Unilever, Kimberly Clark, LG and Sprint. In addition, Tiffany identifies growth opportunities for Mindshare Entertainment including building partnerships and developing business with new and existing clients. Previously, Tiffany was a WPP Marketing Fellow and undertook three different roles across three WPP agencies. In this time she worked as a Brand Consultant at the Brand Union in London and as a Strategic Planner at the creative agency Santo, in Buenos Aires. Prior to WPP, Tiffany studied Modern Languages at Oxford University. She spent time living and working in Paris and Buenos Aires and is fluent in French and Spanish. Tiffany is half-Ghanaian and is particularly excited to go to Accra with TIE to gain an invaluable experience in the country where her Mother was born. Read more about Tiffany’s project here.   

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31.01.2012

Help provide safe and reliable water to communities of Malawi resulting in immediately improved health and economic circumstances for the most vulnerable rural poor

In the developing world over 884 million people live without a safe supply of water, and more than 3 million people die every year from a lack of clean water supplies.  And shockingly, 2.5 billion people do not have access to basic sanitation. Pump Aid exists to bring appropriate, affordable and sustainable water and sanitation solutions to rural Africa. Pump Aid was founded in 1999 and since then has built more than 7600 Elephant Pumps in Zimbabwe, Malawi and Liberia, providing clean, safe drinking water to over a million people in rural communities.  Also, over 1000 Elephant Toilets have been built and provide simple, cost-effective solutions to the lack of decent, safe sanitation. Lack of access to safe drinking water, together with inadequate sanitation and hygiene, is the overwhelming contributor to the 1.8 million annual deaths caused by diarrhoeal disease. Malawi is amongst the world’s poorest countries (ranked in the bottom 10% in the Human Development Index UNDP 2007/08) and with 65% of its population living below the poverty line. Population density is one of the highest in Africa with roughly 85% of the population living in rural areas. Of...

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12.12.2011

Dylan Viner from JWT New York is chosen for TIE

Dylan is a Planning Director at JWT New York, creating culturally relevant brand strategies that help solve clients’ business and marketing challenges. Most recently he has worked on the digitally focused Stride Gum account as well as on projects for Bloomberg and Smirnoff. He also worked on the successful launch of Microsoft Bing, for which the team received both a Gold Effie and Bronze Jay Chiat Award for the campaign strategy and effectiveness. Dylan began his marketing career with WPP on their Fellowship Program. Prior to finding a home at JWT, this saw him spend time as a Brand Planner at Grey London, working on the Pringles, Visa and Manchester City Football Club accounts, before swapping one urban sprawl for another, hopping the pond to work as a Strategist at the digital agency Schematic in New York, completing projects for Target, Telecom Italia and Qualcomm. An entrepreneur at heart, Dylan previously ran a successful art business, selling the work of urban street artists like Banksy, D*Face, Eine and Paul Insect. He has a penchant for photography, graphic design and typography, and a financially burdensome passion for over-priced mid-century furniture. Dylan...

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29.11.2011

Claire Jackson is chosen by WPP to assist Plan International with their communications at the next UN summit

Claire Jackson is a Board Planning Director at JWT London, where she has spent the last 4 years leading global brand strategy and communications development for everything from mobile phones to multivitamins (Vodafone, Nokia, Unilever and Bayer Consumer Care)! Prior to JWT, Claire spent 3 years at Ogilvy in Shanghai, working on the launch of BP’s first ever consumer campaign in China, Kodak’s Beijing 2008 Olympics activation programme, and her Mandarin skills. She started her career on the WPP ‘Marketing Fellowship’ graduate trainee scheme which included rotations at the brand design agency, Coley Porter Bell, and strategic marketing consultancy, The Henley Centre. Over time Claire has pursued her passion for causes by advising a range of charities/non-profits including Save the Children China, The Climate Group, WaterAid, the Media Trust and Aspire, a UK spinal cord injury charity. In 2007 she went to India to volunteer as a communications advisor to the CAP Foundation, a youth education charity, which was a hugely eye opening and invaluable grassroots experience. Way back when, Claire studied History at Oxford University. She has a Scottish father, a Swedish mother, grew up in more places than...

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9.11.2011

Develop a campaign to improve the environment and the livelihoods of the people of Malawi through cleaner, quicker and safer cooking.

Hestian is a non-profit company that was registered in 2008 and has been working in Malawi ever since. Hestian was set up to tackle the climate challenge through the promotion of fuel-efficient technologies that meet specific needs of Malawians, in one of the most climate vulnerable countries in the world. In Malawi, only 2% of households cook with electricity and almost everybody else cooks with firewood or charcoal, with little or few exceptions. This has major health implications. Lower respiratory tract infections, often exacerbated or caused by indoor air pollution, are estimated to be the second biggest cause of death in Malawi, after HIV/AIDS. The improved cook stoves that Hestian promotes burn better and result in less smoke in the kitchen, and because of their design, result in fewer accidents and fires caused by scalds and burns. Increasing scarcity of firewood makes people’s daily lives more difficult. Scarcity is evident as people travel further to collect wood and are no longer getting their preferred type of firewood as some species are depleted or over-extracted. For those that purchase firewood and charcoal they feel the pinch of rising prices and occasional...

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26.10.2011

Help preserve the Brazilian Atlantic rainforest by working with Iracambi to re-package their ‘forest futures’ project

Less than one tenth of one of the richest bio-diverse tropical forests in the Western Hemisphere remains: The Atlantic Rainforest of Brazil.  This is one of the worlds most threatened biomes, and it once covered a million and a half sq km – an area about three times the size of France.  Today it covers less than 120,000 sq km (the size of the State of Louisiana).  It is still being cut: in the decade of the 1990s an area the size of Delaware was cut.  The reason is that smallholder farmers are pushed by economic necessity to maintain their income levels in the only way they know: increase the land cultivated – cut down the forest.  Iracambi aims to confront this threat by making conservation of the forest more attractive than its destruction. Iracambi is located in the Serra do Brigadeiro, in the highly endangered Atlantic Forest area of Minas Gerais.  Their vision is to see thriving communities living sustainably in a thriving landscape, and everything that they do is directed towards maintaining a healthy balance between the needs of their forest environment and the people who live in...

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26.10.2011

Improve the lives of the hundreds of street garbage pickers in Recife, whilst preserving the environment, by getting businesses to sign up to the Edificio Ecologico project

Edificio Ecologico (The Ecological Building Project) works to implement recycling opportunities in high-rise residential and business buildings, as well as in schools, in the Recife area. The main objective of Edificio Ecologico (EE) is to improve the city’s environment and the lives of the hundreds of street garbage pickers who rummage through the garbage throughout the city of Recife. It’s a pioneer venture that until now primarily convinces middle-class families to recycle the materials that they would otherwise throw away with the conventional rubbish. Increasing recycling practices has a significant impact on the environment – saving electric energy and the earth’s raw materials.  And what makes this project really exciting is that it also empowers and improves the garbage picker’s working conditions, as well as raising their family’s total monthly income. EE did a placement with TIE in 2009 where a communications campaign was prepared to reach more building managers of high-rise buildings of middle class families, and convince them to adhere to separating their recyclables. The outcome from this campaign was fantastic. The goal was to create and launch a communications campaign that would help implement the EE project...

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18.10.2011

Ewa Kwolek is chosen by Proximity for the 2012 TIE placement

Ewa’s career in communications started 5 years ago in a small creative agency in Bristol. Ewa was thrown into a deep water working for the biggest client Microsoft. She worked on all types of projects: offline and online, large and small. In 2009 Ewa joined Proximity London working for one of the biggest DM accounts – Royal Mail. During this time, she managed an award winning social media project ‘Love letters’ (International DMA Echo Awards – Gold DMA). She then moved to the Kraft Foods team working on digital, Facebook projects and heading in house community management for Kenco and Philadelphia brands. Ewa has just been promoted to Account Director and she will continue leading the Philadelphia account as well as taking over other pieces of business. Ewa’s educational background is in Politics that she studied in Poland (where she’s originally from) as well as in Bristol, in the UK (thanks to the European scholarship – Erasmus). Before she decided to pursue her career in communications, she spent a month working for the Polish Embassy in Paris. Recently, she also started helping to improve Facebook presence of the Polish Embassy...

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20.09.2011

Help find work opportunities for young people in extreme social conditions, and as a result, improve their lives, their families and consequently the communities where they live.

O Pequeno Nazareno is an NGO that has been working for 16 years in the Northeast of Brazil to decrease human suffering and the social exclusion of thousands of children and adolescents who live on the streets of Recife in extreme poverty.  The NGO’s mission is to improve the quality of life of these socially disadvantaged children and adolescents through their (re) insertion to civil society and the labour market, offering basic support; education; professionalizing courses and socialization – integrating them to the context of social participation and full exercise of citizenship. The institution was set up by Bernd Josef Rosemeyer, when he realized it was necessary to create a space in the city to welcome those people, specifically boys and girls, left by family.  Since the beginning, the target of Pequeno Nazareno has always been young people in extreme social vulnerability: boys and girls, most of whom are afro-descendants, living in communities with the worst Human Development Index (HDI) of the city, known nationally for the biggest rates of violence and murders of teenagers and young adults in the country. They are children and adolescents who, many times, suffer...

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19.09.2011

Improve the education of young boys from vulnerable communities through art education, humanities and culture by getting them to participate with Em Cena

Em Cena Arte e Cidadania (On Stage: Art and Citizenship) is a Brazilian NGO based in Recife and was founded in 1998 by a group of friends who strongly believed they could make a difference in the world through the arts. The struggle for human rights is rewarded only at the most basic levels, with the majority of the population guaranteed only minimal survival conditions. Meanwhile, formal education and art education are pushed into the background and the real tools one needs to fight for her or his rights (such as the ability to read and write, find strength to face challenges, and so forth) are set aside. This is how Em Cena began. The people who started Em Cena wanted to provide those families and kids who were so used to receiving money from the government, or attending bad schools, with an opportunity to improve their lives through the magic of the arts. This magic is made up of essential ingredients: form, sound, colour, word, movement. The artist’s work enables her or him to dominate, control, and transform experiences into memories, memories into expression, material into form, and elements...

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6.09.2011

Help Plan International fight for young girls’ rights at a UN Summit in New York

This TIE project will have you working with Plan, one of the oldest and largest children’s development organisations in the world, on their Because I am a Girl campaign (BIAAG).  The premise of this campaign, to be launched in September 2012, is that girls in developing countries are more likely to suffer from malnutrition, die before the age of 5 and to be forced to get married as a teenager. They experience more violence and sexual harassment and are expected to work hard on domestic chores limiting their ability to develop their intellectual potential. This lack of opportunity and care is unfair and unjust. Yet we know that investing in girls and young women has a disproportionately beneficial effect on alleviating poverty; not only for the girls themselves but for their families, their communities and their country. When girls have the same opportunities as boys, they are more likely to reinvest their income to the benefit of their families and whole communities. Investing in girls delivers a higher return than any other investment made in a country’s development. And everyone benefits, including boys and men. Social justice, equality of opportunity...

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6.09.2011

Laura Pearlstein from WPP is chosen for TIE

Laura Pearlstein is a senior client manager as well as a strategic manager of global key client relationships at Landor. As a strategic manager she helps to nurture and develop business around the network. Prior to this, she managed global strategic projects for Landor’s CEO, driving internal initiatives around innovation, brand purpose, and creativity. Before settling at Landor, Laura completed the WPP Fellowship, a whirlwind three-year tour of the marketing industry. Starting out as an advertising planner at Ogilvy in New York, she then hopped the pond to London where she made the switch to branding and design as a consultant at Landor. For her third rotation, she split her time between Digit and Coley Porter Bell, focusing on bringing brands to life in beautiful, engaging ways. Born in Boston and raised in Washington, DC, Laura has settled for the foreseeable future in London – NW5 to be exact. She’s become far too fond of pubs, vacation days and British wit to return to the States. Laura studied history and psychology at Dartmouth College. She’s an avid dinner party hostess, a sometimes yogi, and a voracious reader of design blogs....

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6.09.2011

The Golden Baobab Prize

The Golden Baobab Prize (GBP) is a literary award that addresses the issue of insufficient quality children’s books in Africa by discovering, nurturing and celebrating promising writers of African children’s literature. It connects these writers with leading publishers and partners to ensure that winning African children’s and young adult books enter the marketplace.  The GBP was established in July 2008 by Deborah Ahenkorah and Rama Shagaya with a mission to encourage the writing of African literature for children and young adults. It is administered through an annual competition that invites entries of unpublished short stories written by African citizens irrespective of age, race or geographical location. The vision of the Prize is to identify African literary giants of the next generation and to connect them with leading publishers to produce classic African stories for the market place, stories that will be appreciated for years to come. So far the GBP has inspired the creation of close to 400 children’s and young adult stories from 17 African countries. 3 outstanding stories have been published in 15 countries.  They have the potential to seriously effect transformational literary change across Africa, and their goal in...

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3.09.2011

The Red Balloon Campaign – over R$6,000,000 media spend to date

We have just received an update from our partners in Brazil following the placement with Mark Dewings in 2009.  Mark was on TIE working on a human rights project with the National Movement of Human Rights, a national human rights network in Brazil, as well as with the local agency MakPlan. The objective of the campaign was to improve the reputation of human rights defenders, and the campaign idea was to create a way of symbolizing ‘the violence’ that can bring together the issues and organisations, extend across media channels and be flexible and enduring. They created the Red Balloon campaign. Since 2009 the campaign has been on a national Brazilian TV station (RedeTV). There have been a total of 1,391 insertions to date, in 7 cities, and this media coverage, should they have paid, would have come to over  R$6,000,000. Just think of the number of people who have seen this ad. This could not have happened without the support of WPP and Ogilvy New York, and of course MakPlan and Atelier. The power of collaboration. If you would like to know more about the communications campaign that Mark...

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5.08.2011

The Girl Effect

In poor countries millions of girls face barriers to survival and development simply because they’re  girls. Girls in developing countries are more likely to suffer from malnutrition, die before the age of  5 and be forced to get married as a teenager. But when they have the same opportunities as boys,  they are more likely to reinvest their income to the benefit of their families and whole communities.  Investing in girls delivers a higher return than any other investment made in a country’s  development. And it’s been proven that investing in girls is the key to reducing global poverty.  When we support the rights of girls, we create a better world for everyone. See this video and be  inspired.

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3.08.2011

What Ed Richards from Leo Burnett got out of his time on TIE

We recently caught up with Ed Richards, now Board Communications Director at Leo Burnett, and asked him what he got out of his TIE experience in March 2009. This is what he said: ‘TIE taught/gave me some invaluable skills that helped me make this transition… Having the confidence in my own abilities: TIE taught me this in spades. I was operating well outside my comfort zone, totally in charge of the project, with no access to my usual peer group. Doing stuff I didn’t think I could: So on my TIE project, I got to develop the strategy (usually the job of a planner), create a media plan (usually the job of a media agency), put forward a PR agenda (usually the responsibility of a PR agency), manage the production of the advertising (usually the job of a tv/radio/print producer), etc. Having more of an impact than I ever thought I would: This was one of the most eye-opening aspects of my TIE placement. Not just from the advertising course students I worked with, but inspiring students from other courses who subsequently wanted to change to advertising, students from other...

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28.07.2011

TIE campaign working to fight prejudice against people living with HIV/AIDS launches

“How would you like to be treated if you had HIV? Treat people the way you want to be treated.” This is the slogan of the campaign that the NGO GTP+ launches tomorrow, in Recife . The proposal is to raise awareness through the city that by having little information about the disease produces stigma and prejudice against people living with HIV / AIDS. The initiative is a partnership with The InternationalExchange (TIE) and the NGO’s Agency AESO (INATA). The launch will begin at 9 am, the House of Culture, Center of Recife. The theatre group from GTP+ will present plays with people about respect and citizenship, also distributing mirrors with the campaign slogan.The idea is to raise awareness that they see instead of the one who has HIV / AIDS, and think of how they would be treated. For Wladimir Kings, general coordinator of GTP +, the campaign aims to raise awareness to people in the city of Recife  and the State of Pernambuco to better care for people living with HIV and AIDS. “The intent is to minimize the prejudice and discrimination against HIV positive people, contributing to a better quality of life,” he said. To ensure that the campaign sensitises the society at large, they will be on the streets, will have bus media, pocket mirrors, bumper mirrors, pamphlets, posters and social networks from the institution. AIDS in Brazil – The numbers of cases of AIDS in Brazil, updated from June 2010, account for 592,914 cases registered since 1980. The incidence rate hovers around 20 AIDS cases per 100 thousand inhabitants. In 2010, there were 13,520 reported cases of...

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6.06.2011

Jeremy Gleeson is BBH’s next chosen one

  Jeremy joined BBH in 2008 as a fresh faced young producer straight off the plane from New Zealand to work on the Flora business. This would prove to be a great opportunity for him to cut his teeth on a serious piece of global business that required a great attention to detail and patience under the heavy demands of a client dedicated to a strict regime of researching the creative work. In early 2009 with the margarine business well and truly licked he joined the Axe/Lynx team to operate as their lead print producer tasked to continue the tradition of helping create more of their famously cheeky deodorant and shower gel ads. Most recently he has been involved in the launch of the famous Axe Angels campaign which has gained a huge amount of positive press coverage and helped reinvigorate the Axe brand under strong pressure from the likes of Old Spice. Jeremy has also been involved in the origination of some very risqué nationwide poster campaigns for the fizzy drink Tango that has helped keep him very up to date with the UK’s advertising standards laws. Recently he...

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21.02.2011

Contribute to a better future for children and adolescents living in impoverished areas of Recife by raising awareness of Institute Peró amongst the private and public sector.

Instituto Peró Arte e Cidadania is a not for profit institute that was created in 2004 and is developed and maintained by the entrepreneurs of Shopping Guararapes, a local shopping mall in Recife. The organization was founded as a result of the desire of the entrepreneurs to contribute to a better future for children and adolescents living in a poor community that surrounds the mall. The organisation’s mission is to offer to children and adolescents who live in the low-income community that surrounds Shopping Guararapes a path for education and citizenship.  The project valorizes the children, adolescents and their families; promotes the formation of citizens; and contributes to improve their quality of life and social living. Their team of professionals and volunteers are qualified, know the community well, and have principles and pedagogic actions that are well defined.  All of the people involved with the organization believe that each child has their own potential, and it’s just a matter of working with them to help the children realize it, and grow to develop it. Instituto Peró has developed a social work in the Jaboatão dos Guararapes community for 6 years, but few...

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21.02.2011

Help raise awareness of Institute Solidare amongst local companies, and with their support improve the lives of people living on US$8.30 a month.

Insituto Solidare is a non-profitable social entity based in Recife, and fights against the tough social and economic reality that the people face every day. In Recife, the neighborhoods assisted by the Institute have a population of more than 22 thousands inhabitants, and experience serious social and economic problems.  The average household is made up of around seven people, living in a space with an average size of 20m2. The income per capita of these areas is around R$175.00 (U$105.00); 15.5% of people from 10 to 24 years old are illiterate, and between the adult population this percentage goes up to 16.3%. That said, 20% of the poorest population has an average income per capita of R$18.44 (U$11.00), and 44.8% of children live in a family with an income less than half minimum salary (R$270.00). This context fuels issues such as sexual exploitation of male adolescents and youth, and consumption and trafficking of narcotics, especially crack. There is no social professional profile in these communities; most people live from informal jobs. The situation in Panelas (a city in the countryside of Pernambuco, with around 25 thousands inhabitants, where the organization also works),...

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21.02.2011

Help Grupo Ruas e Praças continue their work of empowering children and adolescents living on the street by getting the private sector to support their work.

  Grupo Ruas e Praças, a Brazilian NGO founded in 1988, promotes empowerment for children and adolescents living on the streets through an educational process based on street learning.  GRP works to stimulate children’s self-determination, dreams and wishes, with a view of helping them construct a new life.  GRP see art and culture as key elements in this educational process and hope their methodology is a reference for public policies towards children, adolescents and their families. Over the years GRP’s methods have developed further, having acquiring a better structure and more professional character.  Their political and pedagogical interference is now well recognized in Recife and the institution is one of the local references in the work towards children and adolescent’s rights. The projects that GRP are involved with are diverse and far reaching – from music workshops with the British DJ Cliffy, pin hole photography projects, to the ‘new life’ projects carried out at Vida Nova, the organization’s rural farm. GRP have already been involved with TIE and in 2010 Micha Colombo from Digit London worked with them to develop communication strategies to raise awareness of their work within local society. Now, they need...

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21.02.2011

Landor New York and WPP send Tristan Ramsdale on TIE

  Tristan is an Associate Director at Landor in New York where he leads a number of client relationships—helping to develop brands with ambition and purpose. Current and past clients include Verizon, Barclays Capital, MetLife, The Olayan Group, Telekom Malaysia, iShares, PineBridge, Bank of East Asia, Sony, Lenovo and P&G. He started working in communications as a WPP Marketing Fellow and completed three rotations across their operating companies—market research at Millward Brown in London, strategic planning at Ogilvy in New York and branding at Landor in Hong Kong. This cross-cultural global tour was eye opening and all-consuming, encouraging him to seek out a more normal pace of life in Brooklyn, NY, where he has finally had time to read the newspaper every weekend and find a good coffee shop. Tristan studied Russian and French at Cambridge where he developed a love for languages, Slavic culture and borscht. He spent a year and a half in Moscow studying at Moscow State University and working for an art history magazine, in total surviving two Winters. He also travelled extensively across Russia, both exploring the mountains in the south and taking the Trans-Siberian...

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10.02.2011

Increase and expand HIV testing options amongst the vulnerable population, therefore providing HIV+ people with an improved quality of life, and those who are HIV-, with the necessary prevention information to decrease their vulnerability.

    Since 1997, Pact, an NGO that has activities in over fifty countries, has been active in Brazil, and has contributed to social development and to the reduction of the vulnerability of the Brazilian population, by networking and partnering with local organizations and governments. Pact established its Brazilian office in 2003 and its main goal is to provide technical assistance and to build the capacity of local NGOs and their networks by working toward HIV prevention in Brazil and Peru. Since 2003, Pact has implemented a number of different programs and projects that were made possible by working in collaboration with, or being sponsored by, a number of different global organisations that range from the Ministry of Health’s National Program of DST and AIDS, USAID (Brazil and Peru), Elton John AIDS Foundation, GESC, amfAR, and UNODC. Brazil has a concentrated epidemic: HIV prevalence in the male population with homosexual practice is 10.5%, while for the heterosexual male population, the number of HIV+ people is 0.8%. In terms of incidence, MSM (men who have sex with men) are 13 times more likely to become infected than the general population. And...

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11.11.2010

Announcing Joseph Pirrie, Proximity London’s first TIE candidate

  Joseph joined Proximity in November 2006, after moving to the UK from his hometown in Melbourne, Australia. He’s worked on a number of Proximity’s largest accounts from Volkswagen, to Walkers, to Save the Children. For two years he worked in the charity hub managing numerous fundraising campaigns in both acquisition and retention roles. A core part of Joseph’s role saw him lead delivery of the multi-award winning RNLI Youth Campaign. This social media project linked RNLI with influential YouTube vloggers to co-create a campaign challenging the negative image of ‘youth’ in the media today. Joseph is a Senior Account Manager, currently heading up the small cars division of the Volkswagen account at Proximity. Over the past 12 months his responsibilities included planning, delivery and roll out of Volkswagen’s first integrated consumer contact strategy – targeting customers and prospects with personalised, timely conversion comms across digital and direct channels. He’s also been responsible for planning and delivery of numerous launch and tactical campaigns across the small cars portfolio. Prior to moving to the UK, Joseph completed a Bachelor of Communications at RMIT University in Melbourne before taking up a graduate...

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6.10.2010

By getting fathers to recognise their paternity, help children introduce themselves in society and start to build an identity and consequent citizenship

  The Associação Pernambucana das Mães Solteiras – APEMAS – is a pioneer organisation working in the area of pursuing paternity in Latin America. The organisation was born in 1992 when a group of single mothers discovered that the number of children who didn’t have their father’s name on their birth certificate was very high, and that these children were orphans of fathers who were still alive, and had no chance of knowing their family tree or genetic history. In the early stages of starting up the organisation the women discovered a handful of common challenges that faced many single women and children in this situation: There were few public lawyers that were able to support many of these women, and even they held prejudice against them; only the sate of Minas Gerais offered the DNA exam to prove paternity. It did not exist in Pernambuco. Therefore, the logistical barrier of distance (3 hour flight away) and financial barrier of cost (there was a fee to pay for the exam, plus the cost of travelling), meant paternity recognition was not an option for many people; The prosecution of investigation of...

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3.09.2010

The TIE Red Balloon campaign has been seen 6.3 million times!

  Yes, that’s right. 6.3 millions times the TIE Red Balloon ad has been seen. 33 days ago the Red Balloon human rights campaign (click here to view), a TIE campaign developed by Mark Dewings from WPP, MakPlan, MNDH and Atelie, went live on RedeTV! hitting multiple regions of Brazil. The human rights network MNDH sent a letter to the RedeTV! Directors with human rights and social responsibility arguments, and with that got the approval to be on air without paying anything. And now, 33 days later, the results of the campaign are incredible. The message is spreading quickly and although we currently just have the results for São Paulo, we know it’s being played in many other regions as well. Here are the results of the first 33 campaign days in São Paulo. * There have been 48 insertions on the RedeTV! SP network until now. * The film was seen 6,3 million times   * The film was seen 3.8 million different people   Fonte: Ibope Planview – Grande São Paulo – 16/07 a 17/08/2010.

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3.09.2010

Alice Hooper from Leo Burnett heads out on her TIE placement in March, 2011

  Alice is a Board Account Director at Leo Burnett. Alice studied Social & Political Sciences at Christ’s College Cambridge, and was awarded a first having specialised in psychology in her final year. She decided to pursue a life in advertising rather than clinical psychology, hoping that her understanding of the human mind would be of use in creating campaigns aimed at changing and ultimately improving human behaviour. She is delighted to have the chance to do so through TIE and to help the street children of Recife through her project with CPP. (To learn more about Alice’s TIE project click here) Born in South Africa, Alice travelled widely whilst growing up, and has lived in Australia, Singapore and Zimbabwe and now spends as much time as possible with her family in Venice. Alice started her career in advertising at TBWA. There she worked on PlayStation in the lead up to the Cannes Lion winning campaign, ‘Mountain’.  In 2004 she moved from gaming to political campaigning, managing The Labour Party account through the 2005 election. This involved conducting innumerable focus groups the length and breadth of the country, ultimately creating a...

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3.09.2010

A fantastic Director for our brilliant TIE film – Joseph Mann

  As mentioned a few months ago, The Brooklyn Brothers have written a brilliant script for our TIE ad. And now, we are so lucky to have such a fantastic Director from BlinkInk who is going to be doing the film. Joseph Mann is a graduate from the BA (Hons) Illustration course at the Glasgow School Of Art. His talents are pretty broad; some incredible model making, a real eye for stop-frame animation as well as a real gift for storytelling. We couldn’t be happier or more grateful having him tell our TIE story. Check out some of his brilliant work here… …and an article on him here. We’ve also got Marshall Street Editors on board as our editing house – thank you! And Glue Isobar has been so kind to offer to help us with the seeding strategy – thank you guys as well! It’s all coming together and we just want everyone to know how much we appreciate this on going support. We feel incredibly lucky to be surrounded by such brilliant people who are as passionate about the TIE cause as we are. Thank you.

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31.08.2010

Help improve the care for the needy youth of Recife by raising awareness of Espaço da Criança in their local community Help improve the care for the needy youth of Recife by raising awareness of Espaço da Criança in their local community

  Espaço da Criança’s main goal is to provide schooling, food and shelter to children and adolescents living in extreme poverty in the most unprivileged areas of Recife. In the local Espaço da Criança area alone, approximately 78,098 people live in extreme poverty; from those, 38.04% are poor and 19.20% are miserable. Formal work is scarce amidst the local families, many of which have no access to proper schooling or are barely literate, making informal and lowly paid work the sole viable activity for over half of them. As a consequence, unemployment is high, and many have given up searching for jobs and fallen into full dependency of State aid. This lack of social coverage and opportunities leads to a widespread degradation of livelihood and social wellbeing. Among the victims from this situation, the most vulnerable ones are the children, who are helpless in face of violence, social exclusion, poverty and familial disorders. Due to the institution’s limitations regarding personnel, space and resources, no more than 100 children can be assisted at once, even though the number of needy children in the community is much larger. Therefore, Espaço da Criança chooses...

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19.08.2010

Help to preserve the mangrove ecosystem by promoting social responsibility, as well as educating young people about the importance of integrating with the environment in which they live

  Centro Escola Mangue (CEM) develops environmental and educational activities focused on the relationship between people, nature, and culture. The organization was founded in 1993 and their primary target market is children, youth and adults in the local community. CEM helps educate people in the local community about the mangrove, the importance of it in their lives, and why they have to preserve it. Mangroves add tremendous value to the balance of the ecosystems for the rivers and seas, and vice versa. The mangrove is a nursery for many species that live in the sea and rivers, and around 2/3 of the species of fish that are sold and eaten depend on mangroves to survive. This role makes the mangrove one of the most important ecosystems in the world, because it is responsible to maintain the natural resources of the coastal zone. The mangrove is home to many species of shellfish, such as crabs and shrimps, which are very important for the Brazilian economy. And, the tangled structure of the mangrove roots offers protection to the species living there. The mangroves offer a safe haven from predators, and as a...

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10.08.2010

Help to decrease the prejudice against vulnerable and homeless children and adolescents in Recife

  Comunidade dos Pequenos Profetas (CPP) has been serving children and adolescents in extreme social and personal vulnerability for more than 20 years. The organization serves more than 400 children, adolescents and youth, aged between 7 and 21 years old, who are homeless, abandoned, almost all of them drug users, suffering violence and sexual abuse. About 60% of its public is male and 40% female, and approximately 90% are African-Brazilians. The public assisted by CPP is extremely poor and vulnerable to all kinds of social risk. For example, 83.3% of the public served by CPP is homeless, 46.6% don’t live with their parents, 82.1% practice begging, 72.4% use inhalants, 43.3% are users of crack, 82.8% are smokers of cigarettes, 63.3% smoke marijuana, 80% are users of alcohol, 25% are in a situation of sexual abuse, 31% are out of school. The families of these children and adolescents are low income, 13.3% have no income and 33.3% receive up to ½ minimum salary (approximately R$ 250,00 or U$ 144,00), 22.2% receive Bolsa Familia (money assistance from the government); they have low education, history of drug use and violence at home and...

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21.07.2010

Raise awareness of Aria Social and help them improve the social and educational work they do with children and adolescents from low-income communities

  Aria Social’s focus is to develop the desire and the need to democratize the arts, so that arts can become an accessible instrument of human transformation for a higher number of children and adolescents with low income. Aria was formally institutionalized in 2004, and has gone from working with 50 students, to now over 400, all of whom are developing their potential through workshops and continuing education classes in music, dance, capoeira and percussion. Aria’s Mission is to provide education to vulnerable children and adolescents from low-income communities through art and culture, and to help provide a transformation that is then reflected in their personal, emotional and professional lives. The result is young people with critical, aesthetic and ethical thinking that are better citizens that can then influence society. There are also opportunities for these young people to be trained to become professionals in the area of dance and art and therefore the chance to play an even larger part in society. Over the past six years Aria has managed to get the financial support from some private and public companies – some for longer term, others for shorter....

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27.05.2010

Rachael Stephens is Glue Isobar’s first TIE candidate

  Rachael started at glue Isobar in June 2009 as Traffic Manager with a focus of improving efficiencies and streamlining processes within the studio. Less than a year later Rachael has stepped up to the position of Creative Services Director concentrating on developing and managing an expanding traffic team to coincide with the growth of the company.  Key to her role, Rachael works closely with the Heads of departments to create the right team structures and to ensure all projects are delivered against targets and objectives. In 2008 Rachael relocated to London where she joined Blue Barracuda, a boutique digital marketing agency, as Traffic Manager. In the year that Rachael was at Blue Barracuda she spent her time between the London and also Tallinn (Estonia) office, where she assisted in building the Development team and managing the communication structures between the two locations. As a result, she gained a wealth of digital knowledge and discovered a passion for agency life. Before embarking upon the advertising world in London Rachael initially carved out a career at home on the Gold Coast, Australia as Sales and Marketing Manager for The Villa, a...

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27.05.2010

Nazia Hussain is WPP’s next 2010 chosen candidate

  Nazia is the Director of Cultural Strategy at the Ogilvy & Mather Group Worldwide. Born in Dhaka, Bangladesh, Nazia’s early childhood was spent in across Saudi Arabia and Bangladesh. At fifteen, she was awarded a national scholarship to attend the United World College in Hong Kong, and two years there awoke in her a deep fascination with all things Chinese. The UWC mission heavily promotes sustainable volunteering, so during her time at the college Nazia was fortunate to be able to spend time working at a streetchildren’s shelter in Ho Chi Minh city, Vietnam, and as a teacher to rural schoolchildren in Guangdong, China. After the Asian high school experience Nazia landed at Oxford Univeristy via a year-long detour in Fine Art at Central St Martin’s in London. She emerged from Oxford with a first in English. Her passion for China then led her to an MPhil in Chinese Art, Literature and Anthropology, during which time she lived in Beijing and became fluent in Chinese. A product of many cultures and a lover of travel, Nazia feels lucky to now have landed the perfect job. She originally joined WPP...

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3.05.2010

Those who defend human rights combat all types of violence – the Red Balloon Campaign

  See the TIE ad here. Produced by Atelie, directed pro Leo Crivellaro, created by MakPlan, through a partnership coordinated by us, TIE, between National Movement for Human Rights and Mark Dewings (Ogilvy / NY). The campaign emphasizes the work of defenders of human rights, showing that, in their struggle, these people and organizations are, day by day, fighting all types of violence. Do you defend human rights? Burst your red balloons and send them to us.

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22.04.2010

A Cozinha Solidária inaugura novo espaço // The Solidarity Kitchen launches their new space

  A campanha “Uma deliciosa forma de ajudar”, da Cozinha Solidária desenvolvida pela ONG Grupo de Trabalhos em Prevenção Posithivo (GTP+) em parceria com a organização The International Exchange (TIE), que foi lançada há dois anos já está dando bons frutos. No dia 26 de abril inaugura seu novo espaço, com uma melhor estrutura e equipamentos para atendimento do público, viabilizados por uma parceria do GTP+ com USAID/Brasil e a Pact. A Cozinha Solidária surgiu para atuar na segurança alimentar de pessoas vivendo com HIV/AIDS que participam dos demais projetos propostos pelo GTP+, através da produção de refeições e lanches nutritivos e balanceados. Desde seu início em outubro de 2007, a Cozinha Solidária gradativamente vem se tornando uma fonte de recursos para a organização. Além disso, minimiza o preconceito ao HIV e auxilia na prevenção ao HIV/AIDS, já que os clientes convivem com pessoas positivas. “Proporciona a inclusão de pessoas vivendo com HIV e AIDS na sociedade, cozinheiros(as) e auxiliares de cozinha que não conseguem mais trabalho ou foram mandados embora pela sua sorologia”, diz Wladimir Reis, coordenador geral do GTP+. A campanha que teve como objetivo desmistificar tabus de...

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13.04.2010

Helen James kicks off as BBH’s first TIE candidate

  Helen joined BBH in 2007 to work on Vodafone UK. She spent her first 18 months at BBH on the fast and furious account working on the brand’s repositioning as well as leading numerous integrated product campaigns across the UK business. In 2008 she joined the Barnardo’s team and was instrumental in developing and delivering the Break the Cycle campaign. The success of the charity’s advertising continued with the award-winning Turn Around campaign which depicted the decline of a young girl’s life into drug abuse and sexual exploitation and showed how Barnardo’s helped her to turn her life around. In 2009, Helen set up the eBay account after the new business win for BBH and developed and delivered eBay’s first above the line communications in Europe for two years. The campaign communicated eBay’s move into the classified market in France under the positioning of personalised choice. The campaign sought to change the perception of eBay as purely an auction site. The TV advertising was loved by consumers and started to give eBay a voice. As a founding member of Sprint, BBH’s innovation department, Helen now leads the ITV account....

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9.04.2010

Interview – the work of IS in Brazil

  International Service, one of TIE’s partners, has recently written an interview with their Brazilian field Director, Luca, in order to give insight into why they are committed to working in Brazil. It’s an interesting piece that talks about the enormous gulf between rich and poor, the challenges that still need to be overcome in the fight for equal rights in Brazil, and why the work that organizations like IS do is still so important.  Click here to read more from Luca…

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7.04.2010

Raise awareness of Boca do Lixo’s library and improve the future of hundreds of young people from poor areas of Recife by improving how they read

  A Biblioteca Multicultural Nascedouro – BMN –  (The Multicultural Library birthplace) – is a permanent part of Boca do Lixo, a cultural movement that promotes culture and education as a critical part in building a more just, pluralistic and egalitarian world. Specifically, BMN’s strategy is to promote reading incentive through artistic and cultural work for human and social development, implementing educational activities that promote information and knowledge building with the community and schools of Peixinhos.  The types of activities include poetry recitals, storytelling, film events, a traveling library that goes to other locations, research assistance, initiatives within schools, and many more. Peixinhos is a very poor district situated between the cities of Olinda and Recife, and is known as one of the most violent communities in the metropolitan area of Recife. The community has a population of approximately 40,000 inhabitants, and of these, more than half of the population is made up of children and adolescents. The vast majority of these students study in public schools and there are a total of 7 in the neighbourhood. Public schools in Brazil are attended by the poorest fifth of the population, and...

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29.03.2010

A year and a half on and GTP+ is still thriving

  There is nothing more gratifying than knowing that TIE has made a positive impact on our partner organizations. And what is even better to see is one of our partners still growing and improving as a direct result of a TIE placement – a year and a half later. GTP+, the NGO that Ryan Fisher from Wieden + Kennedy worked with in November 2008, is still going from strength to strength following the launch of the Solidarity Kitchen (see Ryan’s case study here). Ryan came to Recife to work with GTP+ to help to decrease discrimination amongst the population as a whole about products and food stuffs prepared by workers who are living with HIV and AIDS. The primary objective of Ryan’s placement was to create a campaign to promote the Solidarity Kitchen with a view to strengthen the activities and sustainability of GTP+.  The money made from the kitchen is a source of funds for the organization. In 2007 GTP+ served about 11 – 15 people for lunch daily.  At the end of 2009 (following the launch) they had a significant increase of around 60 lunches daily. And...

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16.03.2010

Harry Dromey from Leo Burnett heads out to help decrease the stigma of delinquency of people living with HIV/AIDS

  TIE is thrilled to announce our next TIE candidate.  Harry Dromey is an Account Director at Leo Burnett and will be going out to work with GTP+ in October 2010. Harry has been at Leo Burnett since he joined as a graduate trainee in 2005.  For almost three years he has been immersed in the world of McDonald’s, who have been enjoying record breaking sales and picking up a few creative awards at the same time.  Spare moments away from the lightening-paced world of McDonald’s are used to help recruit and train new graduate recruits for Leo Burnett (…that’s not wholly true because I also spend an inordinate amount of time on Facebook). Before working on McDonald’s, Harry worked on Proctor & Gamble’s laundry brands Daz and Fairy Non Bio although you certainly wouldn’t have guessed looking at his extensive collection of knitwear that has been shrunk in the wash.  Fortunately Harry and the team were better at brand building, winning an IPA effectiveness award, a splattering of creative awards and being rated P&G’s best rated team globally. There was also the Home Information Pack campaign for the Office...

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9.03.2010

BBH, the Black Sheep Mile, and TIE

  We are absolutely thrilled to announce that BBH is now a TIE partner. In January of this year BBH launched TIE as part of their Black Sheep Mile programme and after a very competitive application process, BBH has now selected their first candidate, Account Director Helen James. So, what is BBH’s Black Sheep Mile you ask? Well, BBH has always believed in giving back to the community. Every year since their inception they’ve given 1% of their profits to charity. But, charitable giving is no longer just about financial support. People want to make a personal difference and get actively involved themselves, in order to give something back. Recognising this, BBH has introduced a simple way for their employees to give back to a charity should they want to – either with local charities, or on international bespoke communications projects with TIE. We asked Jim Carroll, BBH’s Chairman, what he had to say: In the past, our charitable contributions have primarily been discreet and financial.  Over recent years our staff have told us they would prefer a more public and participative approach. The TIE initiative represents a great example...

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5.03.2010

Help fight discrimination and the stigma of delinquency of people living with HIV and AIDS

  GTP+ was founded in December 2000, in response to a desire to create an entity coordinated by people living with HIV and Aids, that would: generate a feeling of identification and belonging amongst people living with HIV and AIDS involved with the organisation; develop prevention activities with the objective of contributing to confronting the epidemic; encourage activism and education (prevention in STI/HIV/AIDs); and promote the human rights and citizenship of people living with HIV and Aids. Now hosting a TIE placement for the second time, GTP+ intends to fight discrimination and prejudice against people with HIV/AIDS. There are many ways that people with HIV and AIDS face discrimination throughout their day-to-day lives. Regarding the family, there are many examples where families reject their HIV+ family members, not only because they are living with HIV, but also because of the connotations that the virus carries; homosexuality, drug use and prostitution, for example.   GTP+ often see HIV-positive people who are virtually disowned by their family and essentially end up dying alone. Then there is the media. Now and again, people’s serology (when positive) is headlined when the media relates to sexual crimes committed...

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10.12.2009

Ed Richards from Leo Burnett London wins a LeoIntel Award for his TIE case study

  Well done Ed! Out of 97 Leo Burnett agencies in 84 countries world-wide, Ed Richards from Leo Burnett London won a LeoIntel award for his TIE Brazil Case Study with Edificio Ecologico and the local agency Inata. Established in 2004, the LeoIntel Awards recognize the very best thought leadership of the Leo Burnett and Arc global networks. By submitting original work people are able to share their experience and expertise with colleagues around the world, gain recognition for the work they do and take pride in the fantastic things they’ve created in the line of duty. Ed’s project clearly stood out as not only a fantastic piece of communications work, but also a great way of using Leo Burnett’s communication skills to make a notable difference to people who really need it.  To honor his outstanding thought leadership, an international panel of judges awarded Ed with the LeoIntel Award based on Branding.  Check out his case study here Leo Burnett have been involved with TIE since the very beginning and are often saying how much they have already benefitted from the TIE/Leo Burnett partnership. Sarah Baumann, Head of Talent...

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9.12.2009

Mark Dewings Making the Headlines

  Well this is something I wasn’t expecting… Having been invited by Makplan to the Recife advertising awards hosted by media conglomerate JCPM on Thursday 3rd December, I hadn’t realized that a few days later I’d appear in a special supplement of local newspaper Jornal do Commercio! If you happen to have a copy, open the front cover and there I am with Danilo and Andreane from the agency. In the more likely case that you don’t, the pics are above. My mum will be so proud. I have just experienced a little bit of the ”showbiz” nature of advertising in Recife. And oddly enough it made me think a lot about the rate and nature of economic development and income inequality. In New York I’m constantly being told by people who’ve been in advertising a decade or so longer than me that ‘it just isn’t like the old days’. I’m told of parties where champagne and money flowed. They always end with “it just isn’t the same anymore”. But in Brazil it’s boom time. Advertising here probably has a similar feel to Madison Avenue in the 1980s. It’s new,...

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7.12.2009

Micha Colombo from Digit heads off to Recife to help empower & decrease the stigma of children living on the streets

  Micha Colombo is Planning Director at Digit, a brand communications agency with a focus on interactive experiences. Digit’s outputs ranges widely from brand identity, to online communications, to mobile apps to live brand experiences, but innovation is at the heart of it, cultivated through an ongoing R&D programme. She believes that brands should seek to behave as people do, with a mixture of integrity and flexibility. Before Digit, Micha was a WPP Fellow. She worked at JWT in Sao Paulo as a planner on part of a global beauty brand and also exploring the burgeoning luxury sector in developing markets. She also spent a year as a planner at Ogilvy & Mather in Beijing, working on brand positionings and product launches aimed at China’s young urban elite. Before that, she spent time at The Futures Company as an analyst exploring wider social and consumer trends and their impact on the future of brands and industries. Her core skills are brand consultancy, communications strategies, measuring effectiveness and planning for innovation.   Micha has a degree in Japanese from Cambridge University and a diploma in Acting from Birkbeck University.  She is...

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3.12.2009

Develop a new communication strategy that will attract students, researchers and volunteers to get involved with Iracambi’s Brazilian forest conservation work.

  Less than one tenth of one of the richest bio-diverse tropical forests in the Western Hemisphere remains: the Atlantic rainforest, an ecosystem once covered an area as great as the whole of California, Nevada and Arizona together, but now covers an area less than South Carolina. It is still being cut: in the decade of the 1990s an area the size of Delaware was cut. The reason is that smallholder farmers are pushed by economic necessity to maintain their income levels in the only way they know: increase the land cultivated – cut down the forest. Iracambi aims to confront this threat by making conservation of the forest more attractive than its destruction. Their vision is to see thriving communities living sustainably in a thriving landscape, and everything that they do is directed towards maintaining a healthy balance between the needs of their forest environment and the people who live in it. To do this they focus on creating unusual partnerships: college professors with local schoolchildren, farm families with international professionals, in a program that combines research, education, and work in our three program areas – restoring forests, managing...

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3.12.2009

Help preserve the Brazilian Atlantic rainforest by working with Iracambi to find assured income streams and strengthen their long-term financial sustainability

  Less than one tenth of one of the richest bio-diverse tropical forests in the Western Hemisphere remains: the Atlantic rainforest, an ecosystem once covered an area as great as the whole of California, Nevada and Arizona together, but now covers an area less than South Carolina. It is still being cut: in the decade of the 1990s an area the size of Delaware was cut. The reason is that smallholder farmers are pushed by economic necessity to maintain their income levels in the only way they know: increase the land cultivated – cut down the forest. Iracambi aims to confront this threat by making conservation of the forest more attractive than its destruction. Iracambi is located in the Serra do Brigadeiro, in the highly endangered Atlantic Forest area of Minas Gerais. Smallholders privately own most of the forest and they face the same challenges as the rest of the community they live in: how can they make a living with what they have, while conserving our globally important biodiversity? Iracambi have a number of projects on the table right now that have been designed to bring in income whilst...

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31.10.2009

A New York TIE Fundraiser

  Mark Dewings from Ogilvy New York and Anna Bradfield from JWT New York are heading out to Brazil in two weeks to start working on their TIE projects. Mark is heading off to create a campaign to raise awareness of Human Rights in Brazil, and Anna will be developing a campaign for the children’s organisation Em Cena. They are having a fundraiser in New York on November 8th and it’s going to be a cracking evening: Music, Improv, Standup, Art and Film. You couldn’t ask for more really!  Check out the details on the flyer attached. If you’re in New York, please, drop by, say hi and support their causes.  

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21.10.2009

51 new buildings, 25 new jobs for catadores, and 88 tons of materials recycled per month as a result of the TIE project

  So it just keeps getting better and better. TIE is really starting to make a difference to the organisations and communities we’ve worked with.  Since the launch of the Edificio Ecologico (EE) campaign with Ed Richards from Leo Burnettt and Inata we are starting to make a bit of a dent in the environmental and social situation here in Recife. This month EE have broken the record for the number of new buildings they have secured in a year.  They are now working with a car dealership and the Recife British Country Club and have just about closed a deal with the city of Jaboatão (next to Recife), which will have them working with 200+ high-rise buildings in 2010. The project still has some of the money that Ed brought over to carry out the communications work, so it just means they can continue their campaign and continue to drum up even more business. And what does this all mean from a social and environmental point of view? Due to all of the new buildings and associations that now work with EE, 25 new Catadores have got jobs. And,...

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23.07.2009

Philippa White answers Your questions

  TIE was recently showcased in an interview on the social design network called DESIGN21. Members at DESIGN 21 nominated us for this interview series and we were the ones to launch it. This is a great opportunity for us because it’s a site that connects people (over 23,000 members from 170 countries and 360 organizations) who want to explore ways design can positively impact communities. Although TIE does not entirely specialize in Design (big D), we do focus on creative infrastructure, cultural relevancy and economic sustainability, which are all intrinsic elements to an overall communications thought strategy that is effective in creating real change. We think that Design21 is a great initiative, especially as it has connections to UNESCO, and other sectors of the United Nations. It’s very exciting and will most certainly help PR our cause. Daniel – thanks so much for the original nomination! Absolutely brilliant! We were asked 5 questions – ranging from what social campaigns we rate to how the economic situation has impacted TIE.  Check out the interview here

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16.06.2009

Edificio Ecologico – the results keep coming

  Edificio Ecologico’s campaign kicked off a couple of weeks ago and the results are getting better and better. After the first month of the campaign being live they have signed up five buildings.  Three companies have called to get estimates on projects for their respective facilities and a few schools have also called in to see how EE could work something out with them.  They are even thinking of a way to do a state-wide project for all public schools. 
 
City Hall has made it clear that they are very uncomfortable with their presence.  They have told the newspaper that they do ‘exactly’ what they do for free … which is completely untrue.  Although it’s not ideal for the EE campaign, it will soon backfire on the government when they can’t actually deliver on their promises. The prospective in the next few months is excellent!! We’ll keep you posted as more of the results start coming in. Great work everyone!  

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16.06.2009

5 buildings, 3 companies, a few schools and a nervous gov’t!

  Edificio Ecologico’s campaign kicked off a couple of weeks ago and the results are getting better and better.   After the first month of the campaign being live they have signed up five buildings.  Three companies have called to get estimates on projects for their respective facilities and a few schools have also called in to see how EE could work something out with them.  They are even thinking of a way to do a state-wide project for all public schools. City Hall has made it clear that they are very uncomfortable with their presence.  They have told the newspaper that they do ‘exactly’ what they do for free … which is completely untrue.  Although it’s not ideal for the EE campaign, it will soon backfire on the government when they can’t actually deliver on their promises. The prospective in the next few months is excellent!! We’ll keep you posted as more of the results start coming in. Great work everyone!   To find out more about the campaign download the case study here...

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29.05.2009

In 3 months your building produces the quantity of garbage equivalent to an airplane

  Finally, after a very busy and successful month in Brazil, the campaign for Edificio Ecologico (EE), led by Ed Richards from Leo Burnett and the people at INATA, is launching. EE is a pioneer venture that gets middle-class families in high-rise buildings to recycle the materials that they would otherwise throw away with the conventional rubbish. The primary objectives of EE are to improve the city’s environment and the lives of the hundreds of street garbage pickers who rummage through the garbage throughout the city of Recife.

The major hurdle until now has been that very few people know about the initiative. This is where TIE and Ed came in. Ed’s objective was to increase the number of apartment buildings partnering with EE – specifically 100 buildings within a year – by prompting people to sign up to the scheme via an effective communications campaign. Well – the campaign kicked off today. It started at 6am with a live interview on Globo TV which ran for a large part of the day, and will then be followed by a 3-day trade-fair at the Recife Convention Centre.  Next the folder campaign...

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20.05.2009

The Beautiful Absurdity of ‘Flights for Lights’

  Here is a wonderful story, sent to me by my friend Peter, offering a kind of Transition Tale in reverse. Transition Tales, as readers of The Transition Handbook will be aware, are stories from a powered down future set out in such a way as to help them to imagine what a successfully powered-down world might be like. The opposite of a Transition Tale would be a story from the present, so stupid and mind-bending, yet with its own internal logic, that somehow neatly sums up the blockages to our ever reaching that world. Tesco’s recent ‘Flights for Lights’ promotion is such a story. The thrust of the promotion runs like this. Given the scale of climate change, we urgently need to get people to adopt energy saving measures, in particular to really scale up the numbers of people installing low energy light bulbs. How best to incentivise this? Well, according to this campaign, the way is to give people air miles to encourage them to save energy. Buying a low energy bulb earns the shopper a £2.50 Clubcard voucher, which in turn translates in 60 airmiles. At this point your...

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20.05.2009

Marblehead Letter

  In 2001, the Society for Organizational Learning (SoL) and leaders from some of the worlds largest corporations recognized that a natural agenda of issues shaping the future of organizations is emerging in our global network. They believe these issues will be especially important for corporations with global scope. We wanted to share them with you as we, too, feel it’s important for people to consider the issues below, and how, through our global organizations, we are going to build a shared understanding and coordinated action that the world desperately needs. These issues include: The social divide: the ever-widening gap between those participating in the increasingly interdependent global economy and those not. For how long can 15% of the people get 85% of the goodies? Redefining growth: economic growth based on ever increasing material use and discard is inconsistent with a finite world How long can we keep piling up more junk in the same box? Variety and inclusiveness: developing inclusion as a core competence in increasingly multi-cultural organizations. Who is “the we?” Attracting talented people and realizing their potential: developing commitment in a world of “free agents” and “volunteer”...

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19.05.2009

Our First Ever Friends of TIE Event

  We had our first ever Friends of TIE event on May 5th and it was a huge success. We had about 75 people there from all areas and companies in adland –  from CEOs to Creative Directors to Planners and Account people. We were also lucky to have a handful of people from the areas of sustainability and development to add to the mix. You name them, they were there. John Hegarty and Jeremy Bullmore introduced the evening, and then Ryan Fisher from W+K and Matt Oxley from Tribal told their stories, which made the whole experience come to life and helped everyone understand how TIE works. We even had two of the WPP Fellows over from New York to take part! It was such a fantastic mix of people, there were great speeches, and amazing discussions took place before and after the speeches. Perfect. To get a better idea of the evening, click here for pictures.

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13.05.2009

Work with Grupo Ruas e Praças to help empower and decrease stigma of children living on the streets of Recife.

  Grupo Ruas e Praças, a Brazilian NGO founded in 1988, promotes empowerment for children and adolescents living on the streets through an educational process based on street learning.  GRP works to stimulate children’s self-determination, dreams and wishes, with a view of helping them construct a new life.  GRP see art and culture as key elements in this educational process and hope their methodology is a reference for public policies towards children, adolescents and their families. Over the years GRP’s methods have developed further, having acquiring a better structure and more professional character.  Their political and pedagogical interference is now well recognized in Recife and the institution is one of the local references in the work towards children and adolescent’s rights. The projects that GRP are involved with are diverse and far reaching – from music workshops with the British DJ Cliffy, pin hole photography projects, to the ‘new life’ projects carried out at Vida Nova, the organization’s rural farm.  However, despite all of this, GRP has realized that their work is still quite unknown in several target groups. What they need now is to develop communication strategies that can...

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13.05.2009

Support IMIP in providing the best medical care for the most needy population in the North East of Brazil.

  In 1960 a group of doctors led by professor Fernando Figueira launched Imip: Instituto de Medicina Integral Professor Fernando Figueira.  Imip is a non-governmental, non-profit organisation that is devoted to social-medical assistance, teaching, research and community extension.  Targeted towards the most needy population, Imip’s Hospital Complex is recognised as one of the most important health institutions in Brazil, being a reference in several medial specialties.  It counts over 600 thousand consultations a year in its 714 rooms and was the first hospital in Brazil to receive the title ‘Child Friendly Hospital’, given by the World Health Organisation, UNICEF and Health Ministry. Imip believes a healthier society is built by taking good care of its people. IMIP’s aim is to take good care of people, to know and to respect their rights, and to contribute to their dignity as citizens.  Imip defends human rights, and the key principals that have always been a part of IMIP’s practices are love, respect, ethics and solidarity, making it one of the most prestigious health institutions in Brazil. Crucial to Imip’s fundraising is the Bazar, a little shop that functions all year round and...

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13.05.2009

Develop Habitat for Humanity’s partnerships with schools and help them strive for ‘a world where all live in a decent home’

  Habitat for Humanity is a nonprofit network that intends to eliminate all kinds of inadequate housing in the world through affiliated NGOs that work in 93 countries. Habitat Brazil is one of them. It started its activities in 1992 and it’s been developing communities through dignified and accessible housing solutions for families of low income ever since. In 17 years, it has built 3,440 houses in 7 states across Brazil. Their projects are not just about the provision of shelter but focus on the promotion of the human person, social assistance and benefits, development and community building through promoting and enforcing housing solutions to families in need of decent homes. In 2006 Habitat Brazil successfully started working with the Graded School (a private school located in São Paulo). Since then they have established a partnership based on the school’s agenda that requires social focused extra-curriculum activities. Graded School students spend the entire school year organizing fundraising activities such as parties, concerts and rallies. In the summer, the students spend a week working on the Habitat project. In the past couple of years, 79 students have participated in the initiative,...

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14.04.2009

Help individual sponsors understand, and communicate with, the children they support, through an innovative digital strategy.

  Children are at the heart of everything that Plan does. Plan is a child centred community development organization, who work with children, their families, communities, organizations and local governments to bring about positive change. When children and adults work together as part of the change process, it is more likely that programs will be successful and sustainable. Plan’s work is linked to the United Nations Convention on the Rights of the Child, which spells out the human rights of all children, including the right to: survive; develop to the fullest; be protected from harmful influences; abuse and exploitation; participate fully in family, cultural and social life.  Listening to what children have to say about their rights, needs and concerns is key to this approach. They encourage and help children to take an active role in finding solutions to their problems and realizing their full potential. Through its fieldwork, Plan assists over 1.2 million children in the world, relying on the support of more than 1 million individual donors. In Brazil about 22,000 children are sponsored and this sponsorship is used to develop projects in local communities. Sponsorship procedures are based upon...

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23.01.2009

Mark Dewings from WPP heads out to Brazil to help fight for and raise awareness of human rights in Brazil

  TIE can now announce the third WPP Fellow for 2009. Mark Dewings is Partner, Planning Director at Ogilvy in New York and will be heading out to work with MNDH, a human rights organisation in Brazil.   Mark came to Ogilvy via the WPP Marketing Fellowship where he gained experience across a breadth of marketing disciplines including market research, direct and general advertising.   The three year program began in the UK with market research company Millward Brown where he worked on Reckitt Benkiser, WPP’s global brand equity study, and helped to launch a proprietary sports marketing research tool. This was followed by a second year move to New York where he worked as a brand planner with a specialty in analytical planning on the National Football League (NFL), as well as 7 Up, Svedka vodka and Chevron. His third year on the Fellowship took him to OgilvyOne in Toronto in a more qualitative strategic planning role, where he worked across the agency’s roster of accounts including American Express, DHL, Nestle Waters and was highly involved in pitching new business.   Having been with Ogilvy New York for three...

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23.01.2009

Help MNDH fight for, and raise awareness of, human rights

  Movimento Nacional de Direitos Humanos (National Human Rights Movement) was founded in 1982, and is today the main organisation promoting human rights in Brazil. Human rights should be universal, interdependent and indivisible, and should guarantee the likes of health, culture and education.   In Pernambuco, as it is in Brazil, MNDH works to promote human rights and to denounce its violations within state territories. It is in permanent contact with government officials and councils, as well as with local media.   Like many civil society movements, MNDH started out during a dictatorship period in Brazil in the 60’s that lasted until the mid-80’s. Back then, all media was subjected to fierce censorship and human rights workers who opposed the regime were often sent to jail where most suffered torture. These episodes could not be published as they were and these activists were portrayed as ‘subversives’ and ‘enemies of the country’.   The dictatorship is over, censorship is over. But human rights violations within the penal system are still common. Torture is still a common practice and the penal system is overcrowded and lacks health conditions. Many human rights defenders’,...

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10.01.2009

Anna Bradfield from WPP heads out to Brazil to help raise awareness of Em Cena Arte e Cidadania in the communities of Coelhos and Coque in Recife

  TIE can now announce the second WPP Fellow for 2009. Anna Bradfield is a Planner Director at JWT in New York and will be heading out to work with the NGO Em Cena Arte e Cidadania in 2009.   With a flair for strategic and creative thinking, Anna’s experience combines the strength of a Brand consultancy and Advertising background and has a firm grounding in both quantitative and qualitative research.   Anna began her career as a WPP Fellow at Landor Associates, London, where she managed and developed strategic initiatives for global BP, and spearheaded the creation of thought leadership projects and tools across the agency’s accounts. Anna continued to develop a talent for strategic brand planning at Y&R Brand’s Brand Buzz in New York, where she played a key role in positioning and launching brand platforms for Twinings Tea and LG Electronics in the US marketplace. Anna honed her research rigor and creative insight in creating a communication strategy for the advertising launch of Burt’s Bees, positioning the brand in a changing consumer context of “Natural” offerings.   Anna’s last position was held at Grey in New York....

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26.12.2008

Ryan is now home in London and we’re pleased to say his placement in Brazil was an absolute success.

  Ryan came to Recife to work with GTP+ to help to decrease discrimination amongst the population as a whole about products and food stuffs prepared by workers who are living with HIV and AIDS. The primary objective of Ryan’s placement was to create a campaign to promote the Solidarity Kitchen with a view to strengthen the activities and sustainability of GTP+.   The communications that Ryan, GTP+ and INATA developed were actually quite simple– but absolutely crucial. Before the TIE project started the Kitchen didn’t even have a sign or a menu, so they decided they had to simply raise its profile. The first job was to make a sign and some menus; then they organised a launch event where flyers and free caldinho (a traditional Brazilian soup dish) were handed out by clowns and drag queens.   The great news was that the launch event (and the kick-start to the campaign) was hugely successful. Two television crews turned up to film the event for the local news. A government representative came along to show his support and the HIV and AIDS health minister for the state of Pernambuco...

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22.12.2008

Tiffany Sherrington from WPP heads out to Brazil to help Iracambi continue their campaign to conserve the Brazilian forest

  TIE can now announce the first of the WPP Fellows for 2009. Tiffany Sherrington is a Strategy Director with Mindshare in London and will be heading out to work with the NGO Iracambi in 2009.   Tiffany is an ex-WPP Fellow, which sounds like she is a recovering Lord of the Rings fan, but in fact simply means she had an incredibly exciting 3 year introduction to the world of marketing communications. Upon graduating from Cambridge with a First in English and Management Studies, she spent a year in client services at Millward Brown, a year as an account planner at JWT and a final year as a strategic brand consultant at Landor. After the fellowship, she stayed within the WPP fold and is now a strategy director at media agency Mindshare. During her time she has worked on everything from stock cubes to business banking, from governmental carbon reduction campaigns to developing non-cosmetic surgery brands.   She was lucky enough to have a slightly nomadic upbringing and has lived on 4 continents. She is the middle of five children, which she wouldn’t change for the world, and in...

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22.12.2008

Matt Oxley from DDB Tribal is just about ready to work with the Quilombos

  TIE is thrilled to announce that Matt Oxley from DDB Tribal will be going out to the Sertão in the Northeast of Brazil to develop a video documentary to help tell the story of the Quilombos and their partnership with IS Brasil. He’s heading out in February and will be there for a month – so not long now!   Matt graduated from Plymouth University (MediaLab Arts) in 2000 and returned to, what was then, BMPDDB. This was following a 14-month work placement at DDB during 98/99. Digital has always been his thing, some call him a geek and as Technical Director of Tribal DDB, they are probably not far off the mark. He strives to get technology into anything he does, even if it doesn’t need it!   He has had the joy of working on some great accounts, VW, Philips, Guardian, Hasbro… the list goes on. He has worked with some great people over the years, a particular highlight was working with John Webster on one of his pet projects, though at the time he’d admit that he perhaps didn’t fully appreciate that opportunity.   Whilst he...

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2.12.2008

Mobilising Business for Good – Business in the Community’s Awards for Excellence are open for entries, Financial Times p7

  Run in partnership with the Financial Times, the awards recognise and celebrate those companies who have shown remarkable innovation, creativity and a sustained commitment to corporate responsibility. Find out how your company can inspire others and demonstrate the benefits of your activity on business and society by turning to page seven of today’s Financial Time <www.bitc.org.uk/media_centre/news/business_in_the_2.html>  

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4.11.2008

Ed Richards from Leo Burnett is the next chosen one

  TIE is thrilled to announce our next TIE candidate. Ed Richards is an Account Director at Leo Burnett and he will be going out to work with Edificio Ecologico in March 2009.   Ed started at Leo Burnett as a work placement in March 2002, before joining the Graduate Recruitment Programme in October of that year. For the next 4 years he cut his teeth on the fast-paced McDonald’s account, working on both their adults and kids & family sides of the business. For 2 of those years he managed their pan-European Happy Meal advertising programme. In his first year he was also involved in a direct marketing project for Kellogg’s, and more recently he worked on an integrated launch campaign for an online gaming company called Doof.   Ed is currently working on the international SABMiller account, specifically for Miller Genuine Draft. His responsibilities include delivery of an integrated, through-the-line global campaign that will run across a large number of markets and launch MGD’s new global brand positioning. Prior to that his focus was on Government business, and for 2 years he worked on the Learning & Skills...

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3.11.2008

TIE in Favor of GTP+

  There was a great article in one of Recife’s local newspapers last week. The article talks about TIE and GTP+, the NGO that Ryan is now working with over the next month. It also talked about the past work that we have done in the region of Pernambuco, mentioning Chris and Penny who did similar projects last year. If you can read portuguese, check it out!  

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15.10.2008

Ryan in Brazil real time

  Ryan is off to Brazil in just over 2 weeks time. As you can see from the picture the Fisherman’s Ball was a hit (and Ryan raised loads of cash we’d like to add), he’s learned loads of portuguese, and the NGO and local agency are so looking forward to his arrival. Now he just needs to get here!   Arrival date is November 1st.   You can check out his experience real time at: pescadorembrasil.typepad.com   p.s. the picture isn’t of Ryan, but of Stuart Smith at The Fisherman’s Ball… incase there was any confusion!  

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4.10.2008

Banned MTV 9/11 Ads

We recently received these ads in an email attachment. The attachment claimed that the ads had been created by MTV but were banned by the US Government due to their sensitive nature. Whether or not these claims are true we cannot verify, but the ads definitely make an impact.     2,863 dead
40 million infected worldwide The world united against terrorism. It should do the same against AIDS.           2,863 dead
630 million homeless people in the world The world united against terrorism. It should do the same against poverty.           2,863 dead
824 million undernourished people in the world The world united against terrorism. It should do the same against hunger.         Solidarity is needed.
- Help, donate, sponsor –
This advertisement was forbidden, but not everything can be hidden
Thank you…MTV

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19.09.2008

A warm welcome to our new UK partners – WPP, AMVBBDO and DDB

  TIE is thrilled to welcome the network WPP and the UK agencies AMVBBDO and DDB to our TIE family.   We have been working very closely with Jon Steel and Jeremy Bullmore over the past few months to develop an appropriate partnership that works with the WPP Fellowship Programme, and we are finally there. Sir Martin Sorrell and the WPP team approved to send a handful of Fellows per year and the selection process has now started. As well, Sara Donovan from AMVBBDO has been an advocate for TIE right from the beginning and she has been instrumental in getting it launched within the planning department. Pitches for a placement are taking place on the 2nd of October, and after that we will have our first lucky candidate.   And finally, Claire Jones from DDB has been working tirelessly over the past few months in order to get the TIE programme up and running within DDB London. We are finally there and the selection process is now underway.       We asked Jon Steel why WPP is getting involved with TIE. This is what he said: “The WPP...

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19.09.2008

Help Em Cena improve the lives of hundreds of children and teenagers in Recife

  Em Cena Arte e Cidadania (On Stage: Art and Citizenship) is a Brazilian NGO based in Recife and was founded in 1998 by a group of friends who strongly believed they could make a difference in the world through the arts. The struggle for human rights is rewarded only at the most basic levels, with the majority of the population guaranteed only minimal survival conditions. Meanwhile, formal education and art education are pushed into the background and the real tools one needs to fight for her or his rights (such as the ability to read and write, find strength to face challenges, and so forth) are set aside. This is how Em Cena began. The people who started Em Cena wanted to provide those families and kids who were so used to receiving money from the government, or attending bad schools, with an opportunity to improve their lives through the magic of the arts.   This magic is made up of essential ingredients: form, sound, colour, word, movement. The artist’s work enables her or him to dominate, control, and transform experiences into memories, memories into expression, material into form,...

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5.08.2008

Be the voice of the Quilombos and develop a video documentary to help tell their story.

International Service (IS) is a UK registered charity that works to promote long-term development in poor communities in the Third World by working in partnership with local organisations, non-governmental or governmental organisations or with the two in collaboration. IS works to combat poverty and oppression by working to increase global understanding of development issues and improving local society in the world’s poorest countries. Acting in response to local requests for skills that are not available in the region, IS provides Development Workers, who share their skills and experiences with the local people to strengthen their efforts to improve their situation, their functions and future. TIE is working with the Recife office to help raise awareness in the UK of: the positive effects of development work realized in Brazil, the concept of Global Citizenship (defined as “having a sense of your role in the world and being willing to take action to bring about change towards the goal of the eradication of poverty”), and development issues. Specifically, IS Brazil is working with AQCC, a community-based NGO located in the Quilombola territory of Conceição das Crioulas, state of Pernambuco, Northeast Brazil. Today,...

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27.07.2008

Help Iracambi continue their campaign to make the conservation of the Brazilian forest more attractive than its destruction

  Less than one tenth of one of the richest bio-diverse tropical forests in the Western Hemisphere remains: the Atlantic rainforest, an ecosystem once covered an area as great as the whole of California, Nevada and Arizona together, but now covers an area less than South Carolina. It is still being cut: in the decade of the 1990s an area the size of Delaware was cut. The reason is that smallholder farmers are pushed by economic necessity to maintain their income levels in the only way they know: increase the land cultivated – cut down the forest. Iracambi aims to confront this threat by making conservation of the forest more attractive than its destruction. Iracambi is located in the Serra do Brigadeiro, in the highly endangered Atlantic Forest area of Minas Gerais. Smallholders privately own most of the forest and they face the same challenges as the rest of the community they live in: how can they make a living with what they have, while conserving our globally important biodiversity? From its original roots as a farm, Iracambi has grown to include a whole gamut of different activities that seek...

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23.07.2008

Improve the lives of the hundreds of street garbage pickers in Recife by getting people to recycle.

Edificio Ecologico (The Ecological Building Project) works to implement recycling opportunities in high-rise residential and business buildings, as well as in schools, in the Recife area. The main objective of Edificio Ecologico (EE) is to improve the city’s environment and the lives of the hundreds of street garbage pickers who rummage through the garbage throughout the city of Recife. It’s a pioneer venture that intends to convince middle-class families to recycle the materials that they would otherwise throw away with the conventional rubbish. Increasing recycling practices has a significant impact on the environment – saving electric energy and the earth’s raw materials. What makes this project really exciting is that it also empowers and improves the garbage picker’s working conditions, as well as raising their family’s total monthly income.   EE currently works with more than 80 buildings. However, Recife is a city with more than 5,000 high-rise buildings and most of the buildings don’t currently participate in recycling programs. There is a load of potential for the project.
EE are looking to raise awareness of their service offering so that more people will start recycling. This will improve the environment...

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23.07.2008

Raise awareness of the issues around street kids and break down stigmas related to people who live on the street

  Grupo Ruas e Pracas (Group of Streets and Squares) is an NGO based in the city of Recife in the NE of Brazil. GRP works with street children and other youngsters who live in some of the biggest and most violent favelas in the city.   GRP has 4 main programmes: • Street Education involves educators going to various points in the city and using fun and creative games, activities, theatre, dance, percussion and football to inspire and encourage street children and teenagers to consider leaving the street. • CEVN/ Sitio is a positive rural space where homeless children can go for short stays to experiment what life in a safe environment may be like without drugs. For those that stay for longer are enrolled at the local school, health clinic and take part in working on the farm and other recreational activities. • Family social work is an outreach programme where social workers make home visits, offer basic assistance and organise monthly meetings for the relatives of the children and teenagers it works with. • Policy work is a very important part of GRPs work, as well as sitting on...

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28.06.2008

Ryan from W+K gets ready to work with the HIV/AIDS NGO GTP+

  Ryan is the next lucky candidate from Wieden + Kennedy to be going out to Brazil and assist an NGO with their communications. Ryan will be working with GTP+ and their local agency INATA. GTP+ is an HIV/AIDS NGO that works to strengthen and stimulate the lives of those people living with HIV and AIDS, as well as the population in general. GTP+ works to encourage activism and education, as well as develop the process of prevention. The Solidarity Kitchen is a project that started in November 2005 within GTP+. It is run by people living with HIV/AIDS and is designed to provide nutritious meals at an accessible price to those people living with the virus, and the public in general. The Solidarity Kitchen is an incredible project for a number of reasons.   First of all, it provides affordable balanced meals to those people using anti-retrovirals, and educates them about nutrition. As well, it helps raise awareness of GTP+ within the community and helps break the stigmas that exist about people that live with the virus and work with food (business people nearby often frequent GTP+ for lunch)....

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30.12.2007

Penny Brough has returned from Brazil and talks about her experience

    I know that many of you have been looking forward to hearing how our second pilot went with Penny Brough from Wieden and Kennedy, the NGO Plan and the host agency Arcos – and I’m happy to say that it was fantastic. A perfect end to the year.   Penny is an Account Director, and she also found the placement challenging. One that certainly tested her boundaries, and forced her to work and live in ways she’s never had to before. That said, coming out of it she found it extremely rewarding on many levels, and made a tremendous difference to the organisation Plan and to the children involved with the many projects that Plan offers.   Check out Penny’s case study to understand more about her experience, the challenges faced, and the work and outcomes that came from her month in Brazil. http://theinternationalexchange.co.uk/our-stories/penny-brough/

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16.11.2007

Chris Jackson comes back smiling from his month in Brazil

  Great news – we have recently finished our first pilot with Chris Jackson and you’ll be happy to know it was fantastic.   Chris spent a month in the North East of Brazil, working to develop a new communications campaign for an AIDS & HIV NGO called Gestos, with their local agency Mart Pet. The brief from Gestos was to: ‘Create a communications plan for the launch of their 15th anniversary in 2008’, as well as to come up with ideas on how Gestos will get the funds to create and run it. Chris found the placement challenging, daunting at times, but overall extremely rewarding. He discovered more about the world of development, learned how to approach communications for HIV/Aids, stretched himself from a professional and personal point of view and created some fantastic work for the organisation.   Have a look at Chris’ case study in the ‘case study’ section to see pictures, and understand more about his experience. http://theinternationalexchange.co.uk/our-stories/chris-jackson/  

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