TIE has always believed in the power of business and leadership to solve some of the world’s biggest problems. Since 2007, we have been unleashing the potential of future leaders through self-discovery and experiential learning. And positively impacting communities around the world.

TIE’s clients are some of the world’s biggest companies, and we help their people develop the vital competencies, innovative thinking and confidence necessary to drive their companies into the future.

As each year passes, customers and employees alike are more worried about the purpose of the corporation. And TIE is helping companies and their leaders learn how to reach the societal and environmental demands of our age.

So, how do we do this?

Below are 6 major global challenges — and how, this year, TIE plans to tackle them, through our life-changing leadership development placements happening in 2020. 

1. The Brazilian Atlantic forest, one of the most biodiverse ecosystems in the world, once covered an area three times the size of France, amounting to approximately 12% of Brazil’s territory. Today, 92% of the Atlantic forest is gone due to deforestation and decades of government neglect. 

Iracambi, an environmental NGO, strives to make the conservation of the Atlantic forest more attractive than its destruction, actively engaging the local communities in education and conservation programs. Their main source of funding comes from their volunteer program: every year, they host dozens of people from all over the globe who support their cause — but they have room to host even more.

Octopus Investments has sent Natalie Galbraith, an Events & Projects Manager with a strong background in communications, to work with Iracambi through TIE to revamp the marketing strategy behind the volunteer program, with a view to attracting more volunteers and to increase revenues from the program, which will allow the NGO to significantly strengthen conservation efforts.  

You can click here to learn more about this project. 

2. Lusaka, the capital of Zambia, faces a serious issue of street children, subject to homelessness, drug use and various other forms of abuse. 

Barefeet Theatre, a local NGO, seeks to improve the lives of these children by empowering and inspiring them through the power of creativity and arts. With the overall goal of preventing children from living on the streets, Barefeet organizes performing arts events as a way of keeping the children engaged in creative activities. As they have grown organically throughout the years, their marketing materials and overall strategy are outdated and don’t reflect their current activities, which hinders communications with potential donors and supporters. 

BBH London has sent Strategist Alice Walker on TIE to help Barefeet develop a long-term marketing strategy that can convey their work and attract new donors, which will allow them to multiply their efforts in giving street children new life opportunities. 

Click here to learn more about this project.

3. Giraffe populations have plummeted by almost 40% over the past three decades and are in risk of extinction, due to factors such as habitat loss, degradation and fragmentation, coupled with human population growth and illegal hunting (poaching).

Wieden+Kennedy Designer Xueling Wang is in Namibia this month to work with Giraffe Conservation Foundation (GCF), a leading NGO in giraffe conservation efforts. She will help GCF to design a campaign focused on World Giraffe Day, with the objective of raising awareness about the existential threat faced by Africa’s gentle giants. 

Xueling’s fundraising campaign for her project — which involved building a giant giraffe head and strolling around London with it — is a must see. Click here to watch. 

And you can click here if you’re interested in learning more about this placement. 

4. Senegal’s talibé children are forced into beggary as part of their religious education, and are often taken away from their families through human trafficking. The United Nations has recognized this situation as one of the “worst forms of modern-day slavery”. 

Senegalese NGO Maison de la Gare offers a safe haven for runaway talibés in the city of Saint-Louis, and an opportunity for talibés to get a proper education and to live in a healthy environment. For a number of years, they have relied on funding from the United Nations and the European Union — but these have hit a 5-year time cap, meaning they now have to look for funding elsewhere. 

Octopus Investments Marketing Manager Nicola Graham is heading to Senegal to help Maison de la Gare develop a strategy to ensure their long-term financial sustainability in the years ahead. 

You can click here to learn more about this project. 

5. In Myanmar, loan sharks exploit the poorest families, who rely on them to access basic staples such as rice and cooking oil. High interest rates (20%-150% per month) often causes debt to snowball, leaving low income families caught in poverty traps that are impossible to escape.

Myanmar-based fintech social enterprise ZigWay has launched an innovative approach in fighting these abusive interest rates that keep thousands trapped in poverty. Their “subscription box” service allows low income families to buy essential staples like rice and cooking oil collectively and in bulk, therefore at a much lower cost than buying it in retail — and skipping the loan sharks altogether. 

Octopus Investments is sending Ronak Shah — who works in fintech helping to scale small companies — to help ZigWay scale up this program, by building a pipeline of potential partnerships with organisations that could contribute goods and services to the subscription box, allowing ZigWay’s beneficiaries to have access to many more essential products.

You can click here to learn more about this project. 

6. Scientists predict that we may lose half of all species on the planet by the end of this century. This trend is known as the Sixth Mass Extinction (the Holocene Extinction). Oceans will be affected most severely, losing five times more species than will be lost on land.

The Marine Megafauna Foundation (MMF) is among the leading organisations working to raise awareness of this issue and to ensure that the oceans remain a safe space for the species it harbors. Struggling to cover their costs each month, MMF have launched MEGA Expeditions — upscale dive tours — as a way to generate revenue for the organisation and keep their work thriving. 

After helping launch MEGA Expeditions through the ‘Go Deeper’ campaign (Matt Roach, 2018), and after building a sales pipeline to help reach its target audience (Mika Singh, 2019), TIE is now about to have its third MEGA Expeditions project with MMF. Niall Quinn, a Portfolio Manager at Octopus Renewables, one of the largest investors of renewable energy in Europe, will work with MMF in Mozambique to help them turn MEGA Expeditions into a full-fledged operation, by figuring out what are the next steps in order to scale it up in a sustainable way. 

Stay tuned for what we have in store in the next few months. Exciting times!