Madagascar may be a small island but it reigns absolute in the world of vanilla, producing 80% of all the world’s harvest every year. Though it is the second-most expensive spice in the world, with kilo prices reaching almost $400 in the global market in 2016, in the vanilla-producing SAVA region in the northern part of the island of Madagascar most farmers live near or below the poverty-line.

This TIE project is orchestrated by a collaborative partnership of private, public and non-governmental organisations, who have come together under the collective vision to help improve the livelihoods of vanilla farming communities in the SAVA region of Madagascar under the Sustainable Vanilla Initiative.

Lead by Symrise in partnership with GIZ and Save the Children and with the collaboration of Unilever, this initiative aims to address some of the complex social and economic issues that trap people working in the vanilla supply chain and their families in a cycle of poverty from generation to generation. It provides direct support to farmers, as well as the wider community, to improve their livelihoods, build more inclusive communities, and provide better opportunities for their children. The extended value chain has encompassed all aspects of sustainability including good agricultural practices, environmental impact, poverty reduction, social impact (particularly children), education, it addresses food insecurity and provides access to healthcare.

The main objective of this TIE placement is to create a collection of case studies that bring to life how the contribution of all key stakeholders (Symrise, Unilever, GIZ, Save the Children and local delivery partners) are delivering shared value and positive change to communities in the SAVA. 

Tara Beckefeld from adam&eveDDB is going to Madagascar in October to work with Symrise, GIZ and Save the Children. Stay tuned for updates!