TIE : The International Exchange
Sir John Hegarty
We live in a global world with global media. The world really has shrunk. And with that shrinking, the problems the world faces become ever more apparent. We can no longer fail to notice or plead ignorance. Of course many of us assuage or guilt by donating money. Which in itself is essential, not to be scoffed at.
But the more you talk to people dealing with these numerous problems the other valuable commodity they need is people's time. In fact it is the most valuable thing you can give.
It is through direct contact that we can assess the needs and the solutions of those less fortunate than ourselves. And this is TIE's great gift. All of us have the means, in no
matter what we do, to improve the lives of others.
It is for this reason we should do all we can to support TIE and applaud Philippa White for her gift to the less fortunate. 
[Worldwide Creative Director, Bartle Bogle Hegarty ]
